Loved the references in this episode in regards to how you can test your biggest questions. I have heard a lot about this book, thanks for the detailed explanation.
The thing I really liked about the book was that it was totally compatible with the way I learned the scientific method in High School Biology class: Observation, Classification, Hypothesis and Testing. You look around and see what there is to see. To follow your example, everyone wears shoes. Classification, they are bought from a shoe store. You often try on 3 or 4 pairs before deciding, even though you probably know your size from experience. You think you have understood a truth. Hypothesis: People will buy shoes online. Define success metrics. 68% of people placing an order will buy the shoes. Testing: Run the test and evaluate the results, success or failure. Hansei or reflection on the results. Have good color matching in the website. Have a chart converting inches to shoe size. If you fail, go back to an earlier stage and try again. There are many more great techniques in the book.
I have a couple of video interviews lined up and I have a few polls on social media where I ask questions to my potential customers if they have the problems i’m trying to solve. Is this enough to validate my idea? 🤔
Interviews can certainly help, but I would strongly recommend that you read The Mom Test for tips on how to get the most out of that process because it's very easy to gather misleading feedback from people that just want to be kind or supportive. I have a short summary of the book on the channel that can help you get started but of course, it's ideal to read the original book.
