TOP 3 TIPS from THE MOM TEST by Rob Fitzpatrick - Book Summary #12

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Learn how to properly talk to customers so you can learn more from them. This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.
If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through better customer conversations - I recommend that you review this book summary of THE MOM TEST by Rob Fitzpatrick to decide if it's the right book for you.
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CHAPTER MARKERS:
00:00 - The Mom Test Book Summary
01:04 - Insight #1 - Talk About Their Life Instead Of Your Idea
05:37 - Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
11:30 - Insight #3 - Be Prepared To Ask The Hard Questions
15:36 - Conclusion and Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

Опубликовано:

4 июл 2024

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Комментарии : 60

@RickKettner 3 года назад

Do you have a favorite business book that you'd like to see covered here in the future?

@Jappon 3 года назад

I have never read a leadership book yet, but wondering if this would be considered moving forward as well. I am a bit overwhelmed on choosing one as there are so many. Not sure which one would be a solid option to start with. I was looking at Leaders Eat Last by Simon Sinek. I have heard about it a lot and just like the title.. As that shows real sacrifice when hungry.... Haha.

@sujeeshnair8184 3 года назад

I would like to know about books that really suits for b2b sales and marketing

@RickKettner 3 года назад

@@sujeeshnair8184 - Many of the books in my recent "10 best digital marketing books" video will be relevant for you, but let me know if you have any questions or if you have a specific sales challenge that you are trying to overcome. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2pJo_BLd5cM.html

@RickKettner 3 года назад

@@Jappon - Great suggestion. Will be covering Leaders Eat Last in the near future!

@Jappon 3 года назад

@@RickKettner Awesome glad to hear!

@robertoacastillo 16 дней назад

I bought the book, it was a great investment because of all the learning. You did a great summary and conveyed the main concepts nicely, great video. Thanks for sharing.

@Diaryplan 2 года назад

Great video. Very Clear. Thank you

@xtrappin 8 месяцев назад

Thank you so much for this video, it was very formative and well explained 😊

@jeey6058 2 года назад

I've learned a lot from you!!! Your content is very clear and concise!:)) Thank you so so muchhh!

@manuelkuntner767 8 месяцев назад

great content thanks!

@AthanCondax 3 года назад

I am neither an entrepreneur or marketer, but I enjoy the insights you share in your videos. I listen to your videos in the background while at work and find myself interested in topics I normally wouldn't care about because the 30 second summaries my friends provide me with when recommending the book just don't do it justice. I like your approach a lot. I said this last time, but I look forward to watching this channel grow.

@RickKettner 3 года назад

Thank you for sharing your experience! I'm glad you're enjoying the videos and I appreciate the support :).

@ericsalesdeandrade9420 2 года назад

Great video explaining the key concepts. Thanks so much Rick

@RickKettner 2 года назад

I’m glad you found it helpful!

@keni5898 2 года назад

Subscribed. Excellent summary and presentation. I read the book some time back but knew I had to revisit it. This is the best video summary I found on the web. Thank you!!

@RickKettner 2 года назад

Thanks, I'm glad you found the summary helpful!

@arish7231 2 года назад

amazing job sir fr

@romantheodorovics4506 2 года назад

Was not sure if I should buy the book. Now I am sure that there is value inside! Thanks!

@RickKettner 2 года назад

It's a great read!

@ployenglishsmile 3 года назад

Thanks for the best review!

@RickKettner 3 года назад

Glad it was helpful!

@ethanhalf 3 года назад

Love your videos!

@RickKettner 3 года назад

Thanks Ethan, I appreciate the support!

@luckyrathore03 2 года назад

very helpful

@naveedanjum9183 3 года назад

You are creating such high quality and highly valuable content for young entrepreneurs i am not sure how come there are very few views or likes on your content. But i wanna say thanks for such great insights you bring from such great books! Please keep up the quality work! Thanks!

@RickKettner 3 года назад

I'm glad you find the content helpful!

@themynamesb 3 года назад

Great video.. By listening to you I am planning to buy this book. It seems useful.

@RickKettner 3 года назад

It's a great book, I'm sure you'll enjoy it!

@rahulmurali901 2 года назад

Hey Rick, Really liked how you reviewed the book. Thanks

@RickKettner 2 года назад

Thanks, I'm glad you enjoyed the video!

@abdillahsyafiq 3 года назад

this is great. thanks for sharing. just subscribed

@RickKettner 3 года назад

Glad you enjoyed it and thanks for the sub!

@ethanhalf 3 года назад

Me too!

@RickKettner 3 года назад

@@ethanhalf - Glad to have you join the community :).

@Jappon 3 года назад

Thanks for another great review, loving these insights! I had a few ideas what the title of this book meant in terms of the MOM test. But after watching this video it makes complete sense now.

@RickKettner 3 года назад

Yeah, interesting title for sure. Part of me thinks the book would be even more popular if the title was more descriptive, but there's also something to be said about attracting attention by creating intrigue or just being different.

@Jappon 3 года назад

@@RickKettner Yeah, it has the intrigue factor. However I thought it was a parenting book at first haha.

@RickKettner 3 года назад

@@Jappon Aha, I can see that.

@manwithllama 10 месяцев назад

What an excellent review. Thank you! Constructive criticism: lose the blur transition. It makes your video feel slow. Dated. Fuzzy even. It induces a forced delay. As if you’re hiding some spoiler then revealing it. Hard to explain. I would go with zero transition. Just push the words on the screen instantly. No fly ins. No blur ins. Just txt. Bam. (And right over your face with zero bg.) Hope this is helpful!

@hova2781 10 месяцев назад

Tuff!!!!!

@bhartijadhav5009 9 месяцев назад

Can you share some books to be the best sales person. Thank you!

@denissabolotni4290 3 года назад

Hey, I have already read the book, lend it to a friend and needed to validate an idea. So since I don't have the book at the moment I looked for a quick summary on the internet and here is some honest feedback: I think the book was very good because it had a lot of practical examples. E.g. here look at that bad question and now look at the good one. I think your video kind of lacks those very good examples (or at least from what I watched). For a person, which has not read the book, this might be a good summary, for me it was not. Nevertheless, thumbs up and subscribed, because I might find some good literature through your channel :)

@RickKettner 3 года назад

I think that's a fair assessment. I'm a big believer in reading the original book. This summary is designed to help people decide if the book is right for them, rather than replace the need to read the book. That said, I should have included a few examples to better preview the kinds of insights the book has to offer. Thank you for the feedback!

@manwithllama 10 месяцев назад

@@RickKettner "This summary is designed to help people decide." You might practice what the book preaches with your viewers on this. What are *we* here for? Why are *we* here? To learn if we should buy a book? Or to replace the book and save ourselves the valuable time? My thought is most people are trying to save valuable time and aren't here trying to make a decision at all on whether to read the books or not. Blinkist provides this very service. But I rather come here and get it from you because a) it's free and b) you seem more authentic than blinkist.

@EmmanuelChukwu-fs6qz Год назад

Can I contact you privately?

@nanykuzola 3 года назад

The only problem with this book is that we have to pay ....

@RickKettner 3 года назад

The real cost of reading is the time spent consuming the material, the purchase price is negligible. Yet, even with time factored in, if it saves you from a single business mistake or allows you to better capitalize on an opportunity, it can easily provide 100x ROI.

@nanykuzola 3 года назад

@@RickKettner You're right !! Be the way this few tips helped me to clear many things...

@nanykuzola 3 года назад

@@RickKettner i wrote de comment before finish the entire video...

@RickKettner 3 года назад

@@nanykuzola - Glad you enjoyed the video, it's a great book!