Trek Supercaliber | The Best of Both Worlds

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It could be your fairytale bike...
Shop Supercaliber: bit.ly/2k6ojAA
Follow us:
Instagram: / ifhtfilms
Facebook: / ifhtfilms
CAST
Starring: Jolanda Neff
Narrator: John Moutray
Three Bears: Antonio Castaldo, Brooke Taylor, Emanuele Borrelli
Skatepark Kids: Nolan Campbell, Hannah Laepple, Finn Wood, Shepard Wood, Liam Campbell,
Pool Girl: Naomi Atherton
Pool Guy: Karl Reifenstein
Farmers: Angela Santino, Alessandro Amendola, Domenico (Mimì) Viola
Grannies: Ann MacDonald & Penny Handford
CREW
Written & Directed by Matt Dennison
Cinematography: Byron Kopman & Matt Dennison
1st AC: Kelvin Wong
Hair & Make Up: Meredith Lacosse
Set Dec & Costume Design: Brooke Taylor
Editor: Matt Dennison
Assistant Editor: Andrew Santos
VFX: Dan Gaud @ Supernice
Colourist: David Tomiak
Sound Design: Keith White Audio
Graphic Design: David Wiggins
Production Assistants: Ross Rushin & Antonio Castaldo
Filmed in Villa Eustachio, Amalfi Coast, Italy
Fanmail:
PO BOX 27362
RPO GARDEN CITY
RICHMOND BC, CANADA, V6Y 0E9

Опубликовано:

9 сен 2024

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Комментарии : 821

@spiffpilot2589 5 лет назад

The best part of the “Who cares cross country sucks” kid was that he was injured and holding crutches. Genius.

@ardarazi8472 5 лет назад

Downhill guy for sure

@akmalasro2899 5 лет назад

Scooter kid

@truantray 5 лет назад

@@ardarazi8472 nah, he would have been much fatter.

@Velodynamic 5 лет назад

Trickster

@demonhays8460 5 лет назад

Haha fk9 yeah boy, fkn Strava fools no jump or discending skills through rocks and drops what so ever just lycra roadies on a mountain bike. 🤣😂🤣😂🤣😂

@Easy_Reef 5 лет назад

That was the best commercial I have ever seen.

@maehximum 5 лет назад

i agree!!!

@parajuanjo 5 лет назад

mmmm... the return of the goat by YT bikes imo is the best. but this, is definitely the 2nd best.

@florihupf 5 лет назад

Who came up with this. :)

@oliverstoneproduction 5 лет назад

100%

@cumquad1 5 лет назад

@@florihupf take a look at IFHT films. instantly recognised from the way the story flows.

@BCpov 5 лет назад

Jolanda can act!

@EpicMTB 3 года назад

A BCpov comment with only 18 likes? madness

@dirrology 2 года назад

@@EpicMTB ooogabooga

@solomonOG 2 года назад

@@EpicMTB I once found a Jordan boost master with none

@compasteedee 5 лет назад

Anyone else pleasantly surprised at how good of an actress Yolanda is?

@PaulThePunter 5 лет назад

Absolutely incredible, crew you've out done yourselves again.

@jnasty6669 5 лет назад

Paul The Punter aye it’s Paul

@endurogod5230 5 лет назад

Love your vids paul

@migueal8731 4 года назад

I need your socks paul

@Zi9makin9 5 лет назад

That was amazing!! "whatever, cross-country sucks!" Ahahaha xD

@xx-dt8hm 5 лет назад

Still laughing!

@maxpower19711 4 года назад

Zi9makin6 that kid spitting straight facts

@jasonchandlee7561 5 лет назад

"Who cares it looks fast as ****" lol great video. I enjoyed every second of it

@endurogod5230 5 лет назад

Oh shit its jason

@professorchaosX94 5 лет назад

Not fat as fuck at all. Duno what your seeing bro.

@strangemobius 5 лет назад

Trek Marketing Team: "So, which of these proofs of concept do you like for the new Supercaliber ad spot?" Trek Head of Marketing: "Yes."

@duancoviero9759 5 лет назад

🤣🤣🤣🤣

@deano2160 3 года назад

Thats how you do an ad. Self mocking, informative, aware of the audience sterotypes and light hearted fun. Good stuff. The inky ither ads i enjoy are from internet historian, he knows what he is doing.

@magge7910 5 лет назад

It has more views on this channel then on the official Trek channel xD

@CristianValenzuela2155 5 лет назад

Exactly as it should be

@Babel368 5 лет назад

It’s a softtail?

@fino8566 5 лет назад

hard-sus?

@sleepyguy447 5 лет назад

That is actualy a good name

@anthonywalters7434 5 лет назад

Perhaps

@Babel368 5 лет назад

It was actually a thing in the late 90s...

@lowflyingdonut 5 лет назад

Soft tails are still a thing, in fact (e.g. Moots). This is not a soft tail however, because it has a pivot, so it is a full suspension by any normal definition, and a mono-pivot design by the look of it. They are cleverly trying to create a fake controversy that it is a new type of bike. That said, it seems there may be some novel elements to the design, like those seat stays, but someone whose been around longer than me could probably say better. (EDIT less awful grammar and spelling)

@HeretiCflow 5 лет назад

When you have a thousand ideas for the video and you cram them all in one.

@StanBlum 5 лет назад

Massive props to Jolanda for her acting. Nailed it!

@Hoi4ofgender 5 лет назад

"jolanda neff plays Goldilocks and commits b&e" is not something I expected from a bike ad

@guardrailbiter 4 года назад

The Swiss are full of surprises!

@xx-----------xx873 3 года назад

Especially true after the Olympics haha

@blueline2727 5 лет назад

Great job on the production side guys! I’m happy for y’all

@TrailFeatures 5 лет назад

I agree with the goat.

@ImproFlight 4 года назад

Trail Features yee

@lucasgauci 3 года назад

Forgot about this legendary video. Yolanda Neff is currently leading the 2020 Tokyo Olympics MTB

@bisforbroke4233 5 лет назад

“Who cares about x-country” lmao

@ROSE-by5su 5 лет назад

At least they earn more money than we do

@bananasstuff3344 5 лет назад

I've been thinking that all thru it

@liamlen8732 5 лет назад

Not even the quote lol

@Ryan-tr2bv 5 лет назад

yea i’m totally with that kid on that one

@bisforbroke4233 5 лет назад

Liam Len , okay expert, I simply didn’t care to rewind and copy it religiously because I have a real life to attend to

@MrAndrewjdavis 3 года назад

I believe she is riding that frame now - mid-way through the Olympics MTB as I type. She is awesome, and it seems the bike is good enough for her.

@jameskerr7828 3 года назад

And she won!

@kingofstuff1732 5 лет назад

In case you are wondering, the cheapest model is just under $5000 and the most expensive one is around $12000.

@pebcak 2 года назад

If I sell my car, I could almost afford one!

@williamkeys5701 5 лет назад

Jolonda Neff as Goldilocks, genius! I was literally laughing out loud.

@jonameissner3132 5 лет назад

2:46 i Love this Dude 😂

@itseczi 3 года назад

He do be speaking facts

@adlar2005 5 лет назад

The way Yolanda lick the bowl - I'm so ded!

@lilnorthshoreshredder4624 5 лет назад

2:46 is the most brilliant line EVER!!!!

@dvieitez 5 лет назад

Jolanda is a great rider, great actress and gorgeous. And probably has a great sense of humor... kudos for her!

@Amadeus2231 4 года назад

This is the best bike launch video I've ever seen. IFHT should do more launch ads for different companys

@Ly.. 5 лет назад

I love the random italian part Pizza pasta maccheroni mandolino mamma

@smeash1295 5 лет назад

"Who cares it looks fast as f!%k" -XC grandma

@zach.225 5 лет назад

I've never watched an ad three times in a row so congratulations.

@evanridez9659 5 лет назад

I've seen a fair share of commercials in my 15 years of life. This was by far the best.

@alfredconqueror4422 5 лет назад

The first bike add that I liked. Specialized ones feel like a documentary

@sebahattinsaral 5 лет назад

2:47 i totally agree dude

@georgertheexplorer4114 5 лет назад

2:46 dude I love the little downhiller back there

@christianmuller4027 4 года назад

The best promotional video for a bike I've ever seen.

@ososdechengdu 4 года назад

Kudos to Trek for letting the Mahalo crew do their thing here with their new star and fancy bike!

@GerVictor 5 лет назад

Paradigm shifting!😄

@nrmrvrk 3 года назад

I love that Alfie Allen (Theon Greyjoy from Game Of Thrones) plays the "it's paradigm shifting!" poolside guy.

@lux-3001 5 лет назад

I saw it on Trek's channel and thought to myself that they really went out of their box for this one. Now I understand they hired the right people for the job. Excellent commercial!

@DerTschelovek 5 лет назад

Jolanda is so cute 😍

@ghammy1201 5 лет назад

That kid who said "who cares xc sucks" basically sums up most people's opinions

@alexgrant6965 5 лет назад

g hammy yup

@TheSirDuckofAwesome 5 лет назад

Lmao

@DanArnets1492 5 лет назад

As a matter of fact, Red Bull TV has stated many times that XC is destroying DH when it comes to viewership (the gap is like 125-100 more or less). They've considered creating and broadcasting one-off XC races but they think the XC crowd won't care of something that isn't official enough. Also, I have a feeling that creating Red Bull-style one-off XC races could be quite complicated (urban XC race could be cool to watch but would demand to close down MANY streets).

@ghammy1201 5 лет назад

@@DanArnets1492 lol that's not the point, most of xc is pedaling road bikes with knobby tires on dirt paths.

@truantray 5 лет назад

You mean fathletes.

@Goodman-4525 5 лет назад

Here's someone I never thought would be in a funny vid ...

@gcahbm 4 года назад

Dude... That commercial is best of both worlds...

@lucatramontano4402 5 лет назад

Trek for life

@oliversutton2266 5 лет назад

Luca Tramontano enjoy paying too much for things , huh?

@lucatramontano4402 5 лет назад

@@oliversutton2266 if it's the best and suites my riding then yes

@jemteebee556 3 года назад

This made me love Jolanda even more

@loganhouck5270 5 лет назад

this is the most amazing thing i’ve ever seen

@ElonMuckX 5 лет назад

Jolanda Neff can act and race! She's Perfect!!!

@airtimecounts1280 5 лет назад

2:47 He is the man

@professorchaosX94 5 лет назад

I like the way it bounces up and down...

@jamesbenish-kingsbury3158 5 лет назад

2:45 OMG ME

@samcarney1200 5 лет назад

Best advertising of all time hands down

@kcin9878 5 лет назад

This commercial is GOLDDD!!!

@Musicsson 4 года назад

That's epic ! How the Italians and the kids discuss that bike, geometry, etc. :)))))

@kasinl3011 5 лет назад

3:22 is the best way to explain the bike 😆

@cmoakes18 5 лет назад

By far my favorite RU-vid video and advert of all time

@TornadoDude99 5 лет назад

What a piece of art

@sergiomtb55 5 лет назад

Jolanda Neff is an absolute badass. Love this commercial.

@namphu 5 лет назад

I never leave comments on videos, but this one deserves it for sure. TOP NOTCH PRODUCTION QUALITY. 10/10 shots, lights, coloring, editing, post production audio and visual. BRAVO!

@owentimm8166 5 лет назад

Y’all are way to good at cameras and story telling love it!!!

@colton69420 5 лет назад

You guys always have the best production value. Keep it up boys!

@carterhall3941 5 лет назад

And thats how you sell a bike... Greatest commercial of all time 🔥

@georgmtb9671 5 лет назад

This is just epic

@allenkvextreme 5 лет назад

*literally the best ever created commercial in the entire universe of commercials*

@microwavist. Год назад

"Who cares, it looks fast as Fu-" My favorite part 😂

@330_Crew 5 лет назад

I watch this and all I can hear is "How to Buy a Mountain Bike!"

@joeturner6409 5 лет назад

It's the same crew, that's why

@sebastiendoucet06 4 года назад

Yea it’s the same narrator

@pcolly2509 5 лет назад

Absolutely outdone yourselves

@hardcorehockey 5 лет назад

Best ad ever. I want one.

@paoloajero 4 года назад

Excellent video! One of the best commercial I've seen

@cameronlesley2428 5 лет назад

Best ad for a mountain bike I’ve ever seen. Who cares , it’s fast as f!

@mattf8736 5 лет назад

BEST COMMERCIAL EVERR

@dns7095 5 лет назад

Trek sponsoring you guys is the best thing they could do

@arthurpinn3731 5 лет назад

Best bike promo video ever. Jolanda is a great actress btw

@hatefulkilla6995 4 года назад

Y'all are so good at what you do.

@CristianValenzuela2155 5 лет назад

This needs to be the official stuff for Trek

@NovanAdrian 5 лет назад

Best, the best, the best commercial ever!

@davidland8217 5 лет назад

What a brilliant advert! More inventive than any ‘proper’ ad I’ve seen.

@ricardoharo4156 5 лет назад

I want it all, and I want it now!

@frankewhite2490 5 лет назад

That's freaking hilarious!!! xDDDD If all commercials could just be like this one, the world would be a better place.

@floydfoster8593 5 лет назад

Although it is a commercial it is a funny and nice video. I am impressed that Ms. Neff is not only an outstanding athlete but also a really talented actor. Hats off.

@rascal1234 5 лет назад

Dude! I would pay to see more commercials like that! You guys are incredible!

@graysonrides6746 5 лет назад

Best video in the whole universe.

@alejandrorodriguez5035 5 лет назад

It blowns my mind !!!!!

@ivantinoco2643 4 года назад

Best bike ad ever!!!....I hope trek paid you well

@mattiamunaretto2140 5 лет назад

That was absolutely BRILLIANT

@YourFavoriteCyclist 5 лет назад

One of the best commercials I've ever seen! Great work!

@connorpierson2267 5 лет назад

Frikin awesome!

@JonathanAylward 5 лет назад

Brilliant work, guys.

@trailstokemtb 5 лет назад

This is GOLD.

@brycebott6798 5 лет назад

Beautiful

@judsmtb2484 5 лет назад

Trek need to put this on television! Amazing guys!

@BlocBusters 5 лет назад

best commerical I've ever seen

@vananthonyallego3396 5 лет назад

Incredible bike!

@danielvella0001 5 лет назад

yep. hands down, the best commercial ever

@TrailPOV 5 лет назад

Such an awesome video! Forget that it's an ad and just enjoy it for what it is....quality entertainment.

@rstrakovsky 5 лет назад

Get that bag IFHT!

@MTBchallengeMTB 5 лет назад

So much fun to watch this video. Love all of the little jokes, the shots are epic and the story is genius! Wish all commercials were creative like this.

@Supersamazing 5 лет назад

Wait, the subtitles say "Goat disagrees" 😂😂

@captaintraction4024 4 года назад

Jolanda has such a cool spirit, especially to he in a video like this! She is awesome!

@tacticalpotato5665 5 лет назад

2:47 i’m literally like the guy in the back. everyone where i live is obsessed with xc and then there is me. showing up with baggy shorts, loose jersey and a heavy long travel bike equipped with dh tires.