True Charity 

A business owner isn’t satisfied with the clientele who find him; he publicizes his goods and services. His work also has no end; it is constantly on his mind. To work in Torah and charity means going beyond the realm of ‘obligation’ - developing self-motivation for personal growth, and exerting relentless effort to improve the spiritual and physical welfare of others:
Source: Chabad.org / Living Torah
Music: Retzonenu by Avraham Fried / Mimaamakim by Chaim Israel