Snapchat made its name with silly augmented-reality filters, or lenses, as it calls them. In recent years, it’s expanded into shopping, enabling users to try on clothing, jewelry and makeup in the app. The company, now called Snap, has started selling this technology to other businesses. Snap announced this week that it’s pushing AR tools into the real world, bringing AR mirrors to some Men’s Wearhouse and Nike stores in the U.S. Marketplace’s Meghan McCarty Carino went to the company’s headquarters in Santa Monica, California, to try the tech out.
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25 апр 2023
