Understanding archetypes using Marvel superheroes 

Armen A. Avakian is the Co-Founder & CBDO at Hexact, Inc. He was previously Partner/Regional Director at the Garrison Marketing Group.
Armen has personally overseen projects that cover over 120 brands worldwide. He has operated in over 25 countries. His client list includes, but is not limited to Danone, Carlsberg, Raiffeisen, etc. Armen is a Professor of Marketing(MBA level) at the American University of Armenia. He has previously also taught at CEU Business School, Skolkovo, IE Business School, etc.
Armen is a published marketer with articles in leading marketing and advertising magazines in different countries.
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