Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.
Can I just say it was so awesome to come across a video with a female professional who was pregnant still be welcomed as a guest and a leader in her field. So incredible to see ❤️
Title is misleading, I didn’t understand anything about consumer behaviour, but I now I understand what her career is about and how it helps corporations. The questions asked to her only let her to talk about her job not her work, nor the concepts and how they become aplicable. Even within the same 5 minutes, another set of questions would have take better advantage of the opportunity of having such brilliant and knowledgeable scientists right there ready to share her life’s lessons with us.
Neurobiology isn't simply some science course at your local university taught by professors with research experience. It's also a field that marketers enable in order to optimize their understanding of human behavior in a consumer perspective.
Its my goal and dream to study PhD in Decision Neuroscience or Consumer Behavior! I'm currently an undergrad student of Business Administration with major in Marketing.
@@CastleHassall Consumer Behaviour is a marketing topic, in terms of understanding consumer psychology, you have to understand business and marketing first! Secondly, marketing is the real-world application of consumer psychology otherwise studying just "neuroscience or psychology" would be useless in terms of application, it will be only beneficial for academia.
The invaluable insights in this content are transformative. A book I read with like themes reshaped my perspective. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
0:17 .... is here with us to discuss the latest developments, the vanguard, of her field. 1:22 ... So, marketing cues such as a price tag, which is it their effect mainly on the unconscious level? I tried listening it more than 3 times. Hope that helps.
Don't need any neuroscience to tell you that price tags affect people's perception and preference of wine's taste. Very often we are confused if consumer behavior researchers are helping practices first, or they are trying to fake its importance before practitioners just to get funding for more foundational science discovery. All that you need to understand consumers are big data-based relationships plus focused observations of their experiential journeys.
Frozen boiled cooked baked of anything is deathly for body. Its called Slow death. Eat everything fresh and in its original form as mature has given it. You will feel amazing
