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Understanding Podcast CPM: Why You Won't Make Money From Ads and How to Monetize Instead 

The Podcast Haven
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Your host Eric dives into the real talk about podcast monetization through advertising. Discover why achieving significant earnings via traditional ad CPMs is tougher than you might think, especially for smaller podcasts. 🚀
Chapters:
00:00:00 - Monetizing Your Podcast through Advertising
00:00:49 - Understanding CPM for Advertising Revenue
00:01:54 - The Impact of Ad Reads on Podcast Monetization
00:02:44 - Adding Ads to Your Podcast
00:03:35 - The Best Alternative Monetization Strategy
00:04:28 - Ad Split Variations
00:05:21 - Monetizing Your Podcast
00:06:17 - Selling Your Own Advertising in Podcasting
00:07:09 - Making Money with Advertising and Product Integration
00:07:56 - Show Feedback and Appreciation
In This Episode:
Eric breaks down what CPM (Cost Per Mille) really means and why it might not be the cash cow you expect for your podcast. We’ll do the math LIVE to show what you can actually earn from ads based on your podcast's download stats. Plus, we explore smarter ways to monetize your podcast that could prove far more lucrative than relying on ads alone.
🔗 Check out our CPM calculations here: advertising.libsyn.com/podcas...
🎧 For high-quality recording, check out Riverside and use promo code CLIPPED for 20% off your first plan: www.riverside.fm/?...
What You'll Learn:
The truth about CPM and what it means for your earnings.
Real examples of potential earnings based on different download scenarios.
Alternatives to ad-based monetization that could turbocharge your revenue.
Support the Show:
If you find value in our content, please leave a rating and review. Your feedback helps us create more of the content you love.
Music Used In This Episode:
Epidemic Sound - share.epidemicsound.com/bmloa9 (Affiliate Link)
Equipment Used In This Video:
Shure MV7 - amzn.to/495Dw7r
Sony MD7506 Headphones - amzn.to/49cibZO
On-Air Sign - amzn.to/4aw6nmv
Phillip Hue Go - amzn.to/3x4CYBc
Favorite Podcast Microphones:
● Shure SM58 - amzn.to/3IOOnaa
● Shure SM7B - amzn.to/3oyMAwR
● Rode Podcaster - amzn.to/3cm0saJ
● Audio-Technica ATR2100x - amzn.to/3yNKca2
● Heil Sound PR 40 - amzn.to/3odHeqz
● Rode PodMic - amzn.to/3ITX57i
● Electro-Voice RE20 - amzn.to/3uX1qAv
● Shure MV7 USB - amzn.to/3AZzUq9
● Rode NT-USB Mini USB Microphone - amzn.to/3ofVX4f
● Rode Procaster - amzn.to/3PeNRVn
● Samson Q2U - amzn.to/48pt5vk
As an Amazon Affiliate I earn from qualifying purchases.
Connect with Us
Clipped on Apple Podcasts:
podcasts.apple.com/us/podcast...
Clipped on Spotify:
open.spotify.com/show/0q5hbA4...
The Podcast Haven Website:
thepodcasthaven.com

Опубликовано:

 

4 авг 2024

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