Understanding Windowing Strategy - TVOD, SVOD, AVOD (Basics) 

When it comes time to release your film, it's important to remember
that Video On Demand distribution is comprised of several release
windows.
These windows including Transactional Video On Demand (TVOD),
Subscription Video On Demand (SVOD) and Advertising Supported Video On
Demand (AVOD).
The goal of windowing is to help you maximize your earning potential.
And we recommend that you release content in following order:
- Transactional VOD
- Subscription VOD
- Ad Supported VOD
The reason for this is simple. If you release content "for free" in a
subscription service, will your audience ever actually pay money for
it?
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