Hey Managers and Leaders! 👋 Today, I'm sharing some crucial insights into job ads that could make all the difference in attracting top talent to your team. A leader from a major corporation recently approached me to review a job ad, prompting me to reflect on my non-negotiables for hiring. Here's what I've learned:
🔍 Timestamps:
0:00 Introduction
0:17 Reflecting on Job Ads
0:35 Non-negotiables for Hiring
1:15 Job Ad as a Sales Page
2:15 Include Salary Information
3:23 Manage Expectations
4:44 Avoid Overwhelming Expectations
5:42 Skip Technical Qualifications If Unnecessary
6:54 Communicate the Recruitment Process
7:21 Use a Bias Checker
✨ Key Takeaways:
Job Ad as a Sales Page: Shift your perspective - your job ad is a sales page. Sell your company, its vision, and values. Convince candidates why they should invest their time with you.
Include Salary Information: Don't miss out on potential talent by leaving out the salary. It's a crucial factor in candidates' decision-making process. Even salary ranges can work well.
Manage Expectations: Avoid overwhelming candidates with excessive expectations. Focus on key requirements and consider encouraging applicants who may not meet all criteria.
Skip Technical Qualifications: Unless absolutely necessary, prioritize character over a long list of technical skills. Hire based on the person, not just the skills.
Communicate the Recruitment Process: Outline the stages of the hiring process to give candidates a clear view. Knowing the timeline helps applicants stay engaged and excited about the opportunity.
Use a Bias Checker: Run your job ad through a bias checker to ensure inclusive language. This not only contributes to societal fairness but also expands your pool of potential candidates.
This is a dynamic process, and I'd love to hear your thoughts! What are your non-negotiables for job ads, and what would you add to this list? Let's start a conversation in the comments below. Remember, this is a continuous learning journey, and your insights could be invaluable. 👇
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21 июл 2024
