Unlocking the Allure of TAG Heuer Watches | Watchfinder & Co. 

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Not all of us are watch snobs, some of us buy because of the looks and TAG does a great job. I own a Flyback, Calibre 36, Calibre 16 day/ date, Calibre 8 GMT and a Calibre 01 - all these watches get me compliments, my Rolex submariner gets me " is it real?". I like watches, if it looks good - I buy it and not because its a Pani or a Rolex, I'm NOT in it for investment which is what these so called snobs seem concerned about depreciation (like Tags do). Who cares!!........just don't pay retail, lots of used like new on eBay among other places.

Don't care what anyone says - that first carrera chrono is one beautiful piece.

My wife bought me my first “luxury” watch....tag aquaracer calibre 5... say what you will about tag, it works great, looks good, and was affordable for her , at the time. More importantly though, its a watch that has a story, and emotional attachment (my wedding day)...THAT is what watches are about. Not the brand... not the movement. The feeling you get when you wear it. Nothing more, nothing less.

I believe in Jean Claude Biver to turn this brand around. The man's a certified genius.

And we should never forget Walther White's effort to revive the popularity of the Monaco in recent times.

I have the blue face first edition Monaco and it’s simply fantastic.

Vintage Heuer is dope (and pioneering). I particularly love the Autavia and original Monaco. And the new tourbillons are impressive.

I own a few TAG watches and they all been super reliable, my latest one is the tag heuer monaco calibre 36 and I keep catching people staring at it all the time. Great video, thank you for putting it together

That bent seconds hand tip is driving me mad.

I've just bought a TAG Heuer Aquaracer Pepsi GMT as my first Swiss made watch and I find myself loving it more and more each day, I was too impatient for the Black Bay GMT wait list and I'll never have the portfolio to get a GMT Master unless I pay a massive premium. I'm a huge F1 fan, so growing up I've seen the TAG Heuer brand sponsoring teams all over the grid. Because of this, rightly or wrongly through the power of advertising, It was up there with one of the first watch brands I knew about and respected. People don't like the whole TAG acquisition, and I get that completely, but for me as a mid 20 year old (not remembering "Heuer") that adds a bit more racing heritage to it, TAG its self being a major part in the sport in the past just makes that whole side of it a bit more interesting, to me anyway! The Formula 1 line of TAG Heuer is actually what got me into watches in the first place so for that alone, I cant really knock it... The long grind to save the money for a Polar Dial Explorer 2 now beings though... 😅

The Monaco marketing isn’t different than a lot of watch marketing. The idea that a lot of classic watch myths isn’t the result of marketing is a bit naive.

The old 2000 series are beautiful

I recently bought a heuer monaco gulf version, and it is simply beautiful, and unmistakable. a purchase that will be worth much more in several years. And most importantly, I loved it and wanted it for more than 10 years. Congras on making the most unbelievable videos on youtube!!

No one does blue dials like Tag Heuer.

I don’t think there’s a brand new watch at the price range with as much style and value than a Monaco in my opinion

Those of the watch community that continue to lift their noses at TAG seem to forget why this brand sells so many watches: Looks. Most people who buy a TAG aren’t overly concerned with what movement it has. I have IWC’s, Omega’s, Seiko‘s and two TAG’s among others, in my collection. I recently bought the newly released Carrera Calibre 16 Chrono (Valjoux ETA 7750 tho)with the blue dial for 3 reasons: heritage, wonderful to look at, and the fact that the AD sold it to me for 25% off retail (I always negotiate at least 20%). If the price is right, I may even buy a Monaco someday. It’s silly that some are ok with wearing an Oris, Hamilton or Longines but wouldn’t be caught dead wearing a TAG. Discounted off retail, they’re a great entry level watch - IMHO.

I love Tag and just bought a Link. It's a heavy piece that really pops. I see them as a quality brand and will probably get an Aquaracer too. No regrets.

Most watch snobs turn their noses up at TAG Heuer without any respect for what they've brought to horology. Most people who think Tag is shit still can't give me a real reason why, if the watches simply don't appeal to you, cool that's all good and well, but when you're going to talk down on somebody else's time piece, especially from a brand that has done some pretty cool things in their history, and just say it sucks, at least have an argument as to why. Besides their entry level pieces, they have some really cool conceptual/Haute Horology watches as well.

screw what the snobs say. i have a heuer monaco, monza, autavia and carrera. their vintage stuff is amazing. even the newer models with heuer branding are good.

So much misguided hate towards Tag, I own a Cal.11 Monaco, and it's a beautiful watch.

I always like Tag Heuer watches because their watches design are beautiful. I like the design of the Link bracelet watch, the design of the Kirium, the design of the Carrera and the design of the Monaco. Probably Tag Heuer watches became unpopular because they were not making their own movement, They were using mainly ETA movements and in some watches they used plastic instead of steel for the movements support.

Excellent video, I love the Monaco. Heuer was also the supplier of the Yugoslavian Air Force 😊

I have a couple of Monaco models bookmarked. It's one of my dream watches, along with the Panerai Luminor. The Tag Heuer Monaco I have my eye on is within my price range, so I'll slide a little cash aside each payday and get it.

Back in 1990 I bought a TAG Heuer 2000 chrono quartz, a rare model with tachy bezel. I saved long and hard for that ‘high end’ watch after pulling myself out of unemployment and depression. 3 years later I lost it when my apartment was burgled, I never quite got over that. I’ve since owned proper mechanical watches - Omega Speedmaster, Vintage Heuer automatic chronos calibre 11/12/Valjoux etc… Yet the loss of my ‘Starter pack’ Swiss TAG (with Quartz movement, the bane of stuffy watch enthusiasts 😂) that few would care about still haunts me. The memories of things we prized and lost that signify an important period in life don’t go away so easily, regardless of cost, brand, or monetary value. But I’m at least thankful that I will never forget the day I bought that little TAG trinket, it signified a bright new chapter in my life after crawling out of a dark abyss🙂

Tag’s only major issue is their production of Quartz watches. There’s just something about that that screams lack craftsmanship.. their automatic’s are excellent quality and top notch. I love my Formula 1 Calibre 7 GMT

Any thing before that TAG name added is good for me .. specially autavia

I have a 25 year old T.H. Professional Dive Watch, bought new, has always kept great time

Product placement on the Steve McQueen film Le Mans. Check out pictures when Steve was off camera, that shite was off the wrist and his Rolex submariner was on

Vintage,ok.... not that crazy about the newer ones although I do like the Monaco's

The main issue with TAG Heuer is that the older generation don’t really get it TAG Heuer is aimed at the younger guy who probably isn’t interested in the movement but want a known brand watch that they connect with and that’s TAG Heuer as a 20-30 year I have zero interest in omega (old man watch) or haute horological brands as there a bit boring really, rolex is far too expensive and again very old design, mechanical watches don’t impress everyone as an engineer quartz actually is more interesting than two springs and a few gears TAG Heuer is for the younger generation who aren’t interested in haute horology who just want a Swiss brand watch that they know the name of, In this day and age everyone has a phone so hating on people who actually do buy a watch that may later in life get more into horology is the wrong way to go about it.

Can we get a video on retrograde movements.

TRUE STORY: My first "serious" watch was an all steel 1989 baby size F1 (the 2nd lot under the TAG umbrella), that was for my 12th birthday (and some good exam results). Now I pretty much wrecked the thing within 3 yrs but took the battery out and kept it thinking that one day I'd get it fixed to give it to someone that mattered most. As I grew up (well, I still love motorsport and wreck watches - hence I wear a Seiko Marinemaster "Tuna" 300m, thats bulletproof) and learned more about watches I always thought this old TAG Heuer was worthless. In 2018 browsing the old litterweb I was surprised not to be able to find a the same model as I had. Lots of plastic ones, but very few if any steel ones. Anyway, wife's bithday coming up out went my old F1 steel back to TAG Heuer for repair for th pricely sum of €550. It came back fantasticly well restored. I don't where on earth they sourced the parts?: near as damn it identical bracelet as the original(colour of the steel ever so slightly different), new bezel (bakelite I think) crown, cristal and movement shroud. To see this old thing I'd kept in a box for 26 yrs as if it left the factory but wearing the beautifull patina on the face bought back a wave of childhood memories and made for a very, very happy wife. I was surprised they'd even accept restoring it and TAG Heuer did it beautifully. ow my wife as a Cartier a Hermes and never in all these years has anyone managed to get her to actually wear a watch for an amount of time (I did get some limited success with a white Baby G Schok). This one though, with the emotional attachement, does not leave her wrist.

I’ve got a Aquaracer Calibre 5. Fantastic watch.

Absolutely love my Aquaracer night diver, just a fantastic watch

Great ETAs, nice rebranded seiko calibers. What more can you wish for? :D Seriously though, they acknowledge their past mistakes and have some seriously cool movements now. Also, I'm happy that they ended up using the technology of the discontinued micro-line in the Zenith defy watches.

The worst thing a man, especially a grown man can do is listen and be swayed by the opinions of others. Especially if those others talk with no knowledge, just because they read something on a blog. If you like Tag Heuer get it or Casio, Rolex, Omega. Whatever you like get it because you like it, not because some random guy sitting behind a computer tells you to. Be your own man.

Tag Heuer watches are beautiful, elegant and most importantly, highly sought-after! There seems to be a concerted effort to undermine them. .

Absolutely love the Autavia - can't wait to find a minter 👍🏻

Thanks for the video, mate!

I felt over the moon saving up and buying my Tag Heuer Senna special when I visited Las Vegas. Now you tell me they are crap.

I think the creation of the Formula 1 watch by Tag Heuer after the merger equally as fascinating. The Formula 1 watch series by Tag Heuer is the only watch I'd insist be a quartz watch!

4:41 Hearing the pronunciation of Esercito Italiano so extremely wrong said in such a serious and professional manner xD I absolutely love it haha. Fantastic video as always btw.

The Monaco, not only Steve McQueen's choice, but now World Champion Max Verstappen's "lucky charm" after he won in Monaco after being given one by TAG.

Beautiful 1153 at the beginning. This is my pick.

Excellent video. Love the history.

I heard that the Heuer Monaco was a slow seller and that was the reason Heuer pushed it for the movie. Another note, I hope the watch community can call these Watches Heuer(s) instead of Tag(s). Thanks

Great narrative (as always) and perfect insight. I'm a big motorsports follower since I was a kid, my second watch was given to me for my 11th birthday and it was a grey and yellow Tag Heuer F1 (quartz) watch with Alain Prost car in the case. Since then I've been a watch nut, nerd and "collector". I owe Tag Heuer a big part of my passion for watches and I look forward to own another one again (I still have my F1) perhaps a vintage Heuer... But we of course want to see the brand being succesful.

A watch with motor sport history should be enough and great style too but its pure snobbery that occurs here . Not everyone wants to spend 30k on a watch when a digital watch wins in accuracy so style is what makes the difference and tag huer has this in spades

Their Monaco are very distinctive appealing watches. Owned one many years ago before I was fortunate enough to resell and move upwards.

AAAH!! the Heuer Monaco. I had an obsession for her

I’ve owned 3 Rolex’s and all were shit. My Tag Heuer is so far ahead in simple reliability and accuracy.

As always, a great video!

I personally love my Carrera 01 ceramic, yes I got a fair bit of stick from my fellow watch snobs but that made me like wearing it even more. It was the first Biver shake up piece with the "controversial" seiko derived movement and I took it over a used Sub, there hasn't been a day gone by that I've regretted it.

Tag Heuer is very underatted and underappreciated as a luxury watch brand.

Great video. Very much enjoyed it. I particularly appreciated the story surrounding the Bundeswehr. Nice to see where the recent Sinn 158 came from.

"Anyone who know anything about wrist watches wouldn't be caught dead with a fucking TAG Heuer strapped to their fucking wrist". - The Pontiff's Pontiff

Unfortunately my first ever ''luxury swiss piece'' was a Tag Heuer that I (again) unfortunately paid for brand new. Don't get me wrong, it's a beautiful watch to look at on the wrist .... But so is a Seiko 5. I paid over £2,000 for a watch with an ETA 2824. Had I knew then, what I know now ... I wouldn't have.

Idk much about horology, but to me Tag Heuer watches has always looked the best, combining elegance, while looking stylish and sporty at the same time.

McQueen NEVER wore a Monaco. The Monaco was made just for the movie. McQueen wore Rolex 99% of the time. Mostly a standard Submariner with no date.

42mm chunky? Not everyone has 6 inch wrists.

I gave Tag a chance, not again. Had to send it in twice to get it "fixed". After getting it back, it loses 5-minutes a week, if not more and the band keeps falling apart now. Bought a Seiko Turtle Dive watch and very happy with it. It keeps perfect time and costs about the same as a new band for my Tag.

I still love my Tag Heuer Carrera Cal. 1887 - even with the controversy about the so called "in-house" movement in mind. Just to say: they still produce beautiful high quality watches like the 1887, the Autavia and more. And by the way: Bell & Ross, Breitling and lots of other brands use some ETA calibers as well - as long as you're aware of this and you're willing to pay - just go for it.

Heres the thing about TH; for the money the fit and finishing is fantastic, ive owned several, take a carerra reissue or even a lowly aquaracer and handle it next to, say, a base level oyster perpetual, and tell me the Tag is that much worse, and second, they have a huge product line of almost exclusively sport watches with decent design language, which is harder to do than most people realize. Its the same reason Breitling is so successful, and their designs all tend to look redundant. A link is unique from an aquaracer which is unique from a carerra and so on. Yes they outsourse movements, so does IWC. You think they're overpriced? So is every other swiss watch, i fail to see what makes Tag more egregious. Also, all their cases and bracelets are made in Switzerland. Rumors through the grapevine say you cant count on that from other similarly priced brands, and even some nicer ones (the one that rhymes with Shmomega comes to mind).

Can somebody plz explain me the recent highs and lows of tag? I'm new to this...

TAG Heuer is one of my favorite brands, and there's a few of their recent watches are on my shortlist .

My MOST Favourite Heuer Collection. Loved the Video.

I own a Carrera blue dial day date and I think is is so much value and looks amazing. It was an alternative for me for the Aqua Terra or a Grand Seiko. At a fraction of the cost you get amazing aesthetics and a decorated (be it basic movement) movement. The H-link bracelet is also very unique and cool. Tag is a good brand in my opinion.

99% of watch companies were buyed some time in the past by other companies or large groups. So what? Because they kept the name on the watch that means something? That means that they are as good as they used to be? Maybe Heuer did a mistake to change the name of the brand but they make dumn good watches for their price and thats a fact.

No mention of the Seiko scandal? Are they still using Asian movements (even if modified) in any of their watches?

They have some models inspired by the old carrera that I love. But they ask 5k for essentially a Sellita with a piggyback module chronograph. Hell no. Not when I can get a superior movement for less than 2k from other respected brands. At those prices you should definitely stick with vintage Heuer's.

I was pleased with myself when I picked up an unworn Monaco LS from a Spanish pawn shop for under half price. Less pleased when the hour hand of the chronograph function fell off.....it’s definitely a genuine Tag Heuer but at a list price of £6,500, that was utterly disgraceful!

Please review the new Breitling Premier Collection their new chronographs look absolutely stunning but I would like your take on them before buying. Thank you!

I love my TAG Heuer Aqua racer and want a Monaco next

Thanks for an interesting video. Lots of stuff there I didn't know about. Great channel - great mix of history and pure watch porn.

I love my Carrera for my first "real watch" but i am looking for something in the $5,000 area do you have any recommendations i should consider?

Would like an original Heuer ,,, not so keen on the TAG iterations ... out of curiosity have you ever reviewed a Fortis watch?

@2:49 that's when the minute clicks next!

Great voice over!!!

Kindly make review on tag heuer Carrera cal 1887

I have a re-edition autavia (siffert colours) which I have owned for 14 years now and love it. A very underrated piece in my opinion. I must admit though, I do prefer the heuer pieces

It’s simple, mechanical watches became mostly irrelevant in racing and aviation. Heuer and countless other watchmakers in that space needed to rebrand and take a new direction. Not their fault they had to adapt.

Walked into a jewellers once and saw a TAG in red with Manchester United FC on the dial. Looked like a £10 piece of garbage you'd get from Argos. That's nothing to do with the team and all to do with how God awful and tacky it looked. They clearly don't give a damn. Chance lost.

Could you please do a full review on: TAG HEUER CARRERA Automatic Chronograph - Diameter 42mm CBN2012.FC6483

Renault : r5 turbo, alpine A110, Clio Williams, spider, Clio 2 rs trophy, megane 2 r26r, Clio v6, megane 3 trophy r, Clio 3 cup, megane 4 trophy r. They can teach many premium brands how to put proper racing technologie, vision and madness in their cars.

Hi! Could you do a review of your personal watch collection? Would love to know what you're interested in and have

The only watch brand I actually hate ..... is Rolex. And ... it is completely emotional and not rational. They make good watches ( a bit overpriced in my opinion) and have not bad designs. The quality is solid. But...... I don’t like that Brand.... because u can see it too often. Also one of my bosses was collecting Rolex watches. I just can’t help it. Whenever I see a sub it reminds me him. ... But Tag heuer is fine u think.

Did you just read my mind? I'm right now considering buying a (Tag) Heuer Monaco... Thanks for this video!

Tag Heuer is indeed underrated, even sometimes criticized! The reason? None! Some people just carry on only with Rolex, Patek and so on.. as the best brands ever, even some of those people cannot even afford to owe one, and worse, do not even like them esthetically and first of all, as a WATCH. Tag Heuer are great, I have in my collection, and it will always be. So stop hating them because of what people say, love them or hate them, but stop criticizing when you never had one at your wrist. Thanks W&C for your videos!

The latest Monaco has the Heuer (02) in house movement so they wiped that modified ETA stain away from the Monaco! Good for them, the Monaco deserved better. I like th look and heritage of the watch but it's not for me. It might be .... in 10-20 years from now though.

This entire film is why I dislike TAG Heuer so much. They had this beatiful brand and just ruined it with uninspired, gimmicky watches. So no, I will not give TAG Heuer a chance, exactly for the reasons mentioned.

Tag just does not have the prestige of other legit luxury watches. Omega, Breitling, Rolex, IWC, etc....

I bought my Hamilton khaki field automatic at an authorized dealer. Right beside the Hamiltons was a big picture of Steve McQueen and Tag Heuer and all their watches . I love Steve McQueen but I would never even think about buying a TAG Heuer . No class .

I have an SEL I bought in 1994 and it has been a solid watch. I also have a Tag 2000 with the caliber 5 that has been flawless.

Love the Monaco, love the Bund, but I’m really crazy in love with that 1153 Carrera. It just looks perfect to me.

I think the biggest problem is the association with mall jewelry stores. It's a brand every yokel that stumbles through a Kay Jewelers thinks is a "nice watch," which sadly taints the brand for anyone wanting just a shade of exclusivity.

The brand name should be only Heuer,not Tag Heuer! Tag bought the Heuer and put his name on it. As mr Biver said that only bring confusion and thats why the brand stagnates.I hope Biver will solve out that confusion!

I’m here because I’m pretty sure my next watch will be a Carrera chronograph, and strangely enough, RU-vid seems to know this. I was one of those who dismissed the brand. But the more I look into it the more I realize there is a bias in the community that, while understandable, is also unwarranted. Fire the marketing department.

Pretty easy solution here, scrap TAG from the name and logo. The original Dato 45 is the most beautiful watch IMO

That bent secondhand on the Carrara bothers me