Welcome to our inaugural Immersive Sessions' webinar hosted by Aircards, and joined by Unilever and Mindshare. Join us as we delve into how leading brands like Magnum, Dove, and Walls are harnessing immersive technologies to engage consumers and drive new revenue streams. If you can’t attend live, a recording will be available.
Details:
Platform - RU-vid
Accessible via Mac, PC, tablet, or mobile device
Agenda:
Introduction: Welcome and speaker introductions
Immersive Experiences Overview: Definitions and FMCG examples
Showcase of Activations: Mini games, AR, virtual events, and more
Benefits for FMCG Brands: Engagement, visualization, data insights
Challenges: Integration, ROI measurement, accessibility
Collaborative Strategies: Effective collaboration for success
Speakers:
Marek Wrobel - Head of Global Partnerships, Aircards
Amanpreet Singh - Global Media Innovation & Brand Partnerships Lead, Unilever
Arthur O'Neill - Joint Head of Invention Worldwide, Mindshare
Moderated by Kristi Oppenheim, Aircards
Why Attend?
Gain insights into the immersive technology landscape and its business applications.
Explore whether AR moves beyond novelty to deliver tangible results.
Learn collaboration tips for integrated media and creative strategies.
Understand how data-powered activations are measured to demonstrate value.
15 окт 2024
