At East Ventures Summit 2024, we dive into the dynamic landscape of Indonesia’s middle-class consumers and how businesses are adapting to serve them. Our panelists - Alvin Arief from UENA, Matthew Adrian from Fore Coffee, Paulina Purnomowati from TipTip, and Chrisanti Indiana from Sociolla - share their strategies for reaching customers in both tier-one cities like Jakarta, and in growing tier-two and tier-three cities such as Medan, Makassar, and Yogyakarta.
Moderated by Elisa Suteja, Entrepreneur in Residence at East Ventures, this conversation touches on key topics such as:
The rise of consumer spending in smaller cities
Shifts in consumer behavior from dining in to eating out
The role of digital platforms in reaching underserved regions
Expanding premium coffee and beauty experiences beyond major urban areas
From local food solutions to digital engagement, this discussion offers valuable insights into how businesses can effectively position themselves to serve Indonesia’s diverse middle class.
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21 окт 2024
