Unmasking Marshmello: The Most Successful Industry Plant 

Pat had no chill within the first 10 seconds 💀

Marshmello is literally the only industry plant that is seen in a positive light.

I honestly think he did a smart life/career move. He seen it wasn’t working and found something that worked and ran with it. Hats off to him.

Marshmello being a plant makes sense to me. Really explains how he came out of nowhere despite being so mediocre

i didnt even know bro was an industry plant

Dotcom went from a decently popular touring opener to one of the most iconic DJs in the EDM game all from just sticking a bucket on his head.

“I always thought being a DJ was hard, but then one time at guitar center I started playing with the equipment, and realized literally anyone can do it.” -Nick Mullen

It's a testament that he's able to do what he does while being rich and famous and keeping anonymity, He's still able to walk the dog and go to the grocery store without anyone batting an eye. More power to him, He gets to have the cake and eat it too.

When Daft Punk disbanded there were a lot of people saying they should just hand the helmets to some younger artists who could continue for them. I feel like those are the kind of people who like Marshmello. No real love for the art, just fascination with a brand.

I worked those RPM parties and after his opening set, he sat by himself in the Green Room. I walked over and said "good show man" and he was super nice and humble. Really interesting to see the full picture

Now I’m not saying what Deadmau5 did to Marshmallow was fair since I don’t think Joel really knew if Marshmallow was an industry plant or not, but it’s pretty funny looking back at all the times Joel basically spat on Marshmallow’s name after watching this video. Joel took shots at Marshmallow in the dark and hit the bullseye on an industry plant, and he HATES industry plants.

What I find most funny is Chris is pretty cute guy, so he had all the pretty privilege going on if he wanted to become a star. But his apparent lack of charisma and charm was so strong they found it was way better to just put a mask on him and turn him into a brand based exacly on the lack of personality.

There's this thing called the Halloween costume theory, that you can tell an artist will be huge when you can dress up as them for Halloween. Marshmello's probably the 2nd best example of that in the EDM scene.... behind Daft Punk

"Marshmello could be DJing for the next 100 years" had me more scared than any video I've ever watched about The Singularity.

Man it's hard being an independent artist with no idea how these big artists do this, I don't really hate industry plants but I wish they would give real artists the same energy

Man this brought back some ptsd from that scene, good to see it’s being aired out now. Good video. 👌

It was super easy to figure out who Marshmello was because of the Skrillex interview. Plus all the photos of Chris' tattoos matching all of Marshmellos tattoos. I remember googling who was Marshmello back in like 2018 and the result was just Chris Comstocks Wikipedia page

as someone who has followed mello from day 1/WaVeZ, this is really accurate. Moe is the real brain behind Marshmello, he saw an opportunity with Chris and they built an empire together.

Honestly. They had an idea and it worked. Idk why people would hate on the guy for. He’s making people happy and making money off of it. He can stay in the dark if he wishes to do so

This kept me entertained incredibly from the entire video, good job BRO! I was waiting MORE jajaja

Dude went from “drink water” to “use my code to gable” crazy what greed can do.

I used to listen to Dotcom heavy back in the 2013-2015 trap days. When the first few Marshmello songs came out, I immediately knew the drums, and how they were mixed, were the same as Dotcom’s. and Dotcom had a few tracks that had jersey club drops with a trap switchup that sounded like early Mello songs. and the 808s Mello used were almost identical to what Dotcom was using at the time. Im a huge fan of bass music and have been for a long time, but yeah i definitely noticed it early on. amazing video as always pat 🔥

You out did yourself on this one Pat Kudos brother.

Great video patty. Keep up the good work man.

Awwh marshmello was introduced to me thru my very best friend and everytime I listen to their music, it makes me think of him and remember him fondly ♥️♥️ RIP Maffew

10:32 "Bucket-head Beef" is the greatest roast ive ever heard toward those two

This one video has taught me more about the EDM scene and connections between artists than I ever even knew existed and I've been enjoying EDM my whole life

You Are an amazing commentary channel my guy, genuinely your research is thorough, and intertaining. Keep it up.

It's strange to learn about things like this when I spent years not even caring about it. At the end of the day, I'll listen to it if I like it. I did like the story that was told in the music video for alone, and I still enjoy shockwave whenever I decide to give it another listen.

Marsh actually has a residency where i work, so i see him often. At first i was like oh, so this is him behind the mask, just a regular dude, but every time ive had him, hes super cool, his entourage are all cool and respectful, and half the time theyre talking about CoD before the show lol. Good for him

All of your content is so good. The way you talk is very calming and it's clear that you put a lot of effort and time to into researching your topic and also making it entertaining. Thank you. 🥰

I'm an EDM fanboy and Pat won me within first 10 seconds, legend.

That was a BRILLIANT video, Pat. Frickin well done, my guy 💪

Marshmello isnt a industry plant , its just a strategic business , thats smart af

I have to say thank you for this! Such a great video on Marshmello Perfect video. I love the idea of anonymity reward benefits. And making a living and just being anonymous.

I’ve learned about so many different people from listening to Pat. Good stuff, please don’t stop making content.

Good for Chris. You can criticize him, but he spreads joy and has done extremely well for himself.

bro I love youre videos and you finally confimered what ive thought as an edm fan forever but i got to say as an audio professional the photo you used at 2:24 is a live audio console not for dj's keep up the great work and reporting you do

bless you for doing this

I miss Chris as DOTCOM but as long as he's happy doing what he does, that's all that matters.

This made laugh out loud. I love deadmau5 their spicy exchanges are so funny.

I always had a feeling he was an industry plant but I still believed he just got lucky. As time went on you could just tell by his music that he wasn’t the one making the music. It’s all just a big brand of corporate industry workers. This all just goes to show that you do need to work hard for whatever you want in life unless you have massive team and budget with you to accomplish that. Aside from that I’m glad you made this video. It’s important to let people know it’s as easy to get his level of popularity by being an industry plant.

Glad you are covering some EDM stories, there are many to go after! Keep up the good work.

the person who ran the American Ninja Warrior course was competitor Josh Salinas, who cleared the first stage that season. He confirms this in his American Ninja Warrior 11 Submission Video.

When I used to teach middle school 5 years ago, students raved all the time about him.

Good video Pat 👍

You know what? Props to Marshmello. Many celebrities probably envy him. When he takes off his helmet, no one recognizes him, so he can live his life in peace. Yet he's still loaded, and reaps the benefits from his connections to celebs. Quiet luxury life.

Patrick always makes Mondays better bru❤🙌🏾

i love your vidoes and have for a while, but I fell off hip hop because I got so heavily invested in bass music and edm in general. seeing you cover this is so sick and hopefully you'll be able to tap into some of the other crazy shenanigans that have gone on in that side of music

honestly, must be kinda nice being that famous and rich and still be able to go about daily life without too many people knowing who you are. Fella played his cards right.

Good to see someone talking about this world of music that actually has a decent understanding of it all.

More EDM deep dives please!! I was geeking this whole video! 😍 Well done!

Patrick is killing it with the quality and consistency

Very nice guy. He hung out at our house till like 5am in STL after a show around 2016. He was super chill and genuinely likable and nice.

Well now I know, great video!!!

Hell of a come up. Rebranding ain’t illegal or anything. It’s smart.

love your videos and on THIS one because of all the heavy work i did in the dance scene, i coulda (on this one) given you alllll this info AND THEN SOME LOL. need anymore info on the edm scene. i got a ton of it lol. truly. this whole video i was made aware of alll of it in 2016/2017 haha. love the video still always love u work u kill it pat

Being a fan of Electronic Music & heavily invested in the scene from back in the late 2000s I definitely miss the social media days/"EDM twitter" back in 2013-2016 going down Soundcloud rabbit holes discovering lots of these artists you mentioned. And for the folks that were following all this stuff back in those days with all the names & labels mentioned like OWSLA, NestHQ & a bunch of others, within a few weeks Marshmello bursting onto the scene people quickly narrowed down the list to either Jauz or DOTCOM being Marshmello so that trick Tiesto pulled at EDC only really had shock value to the mainstage kids who had no clue of what was going on. I liked a few of his first few tracks that had heavy bass elements but I wasn't too keen on the forced beef/drama he tried starting with household names like Deadmau5 & once he fully transitioned into a Pop brand & all the "Fortnite" stuff I completely checked out. It was obviously wild seeing DOTCOM go from an average remix producer/run of the mill DJ to a global brand in real time & good on him for his success but for many purists of the wide genre of Electronic music this was a signal of the direction the whole scene was headed in with lots of promising names & even some seasoned veterans completely ditching their own sub genres/sound & switching to generic Big Room/Mainstage sound or just straight up pop music which they were just doing to try & stay relevant with the growing crowd of "mainstage" fans attending the big EDM festivals. I liked watching this cause it brought back a lot of memories & things I haven't really thought about in years tbh & you broke down a lot of the little details pretty well so even fans of this guy who may not have known his backstory can learn a few things about the scene in general.

Me and Chris went to the same high school lol. He was a few years ahead of me. We had the same math tutor (shoutout Mrs.O). He's a super nice guy, super happy he's been as successful as he is now.

Marshmello is Dotcom. BTW make more videos about Dubstep producers plzzz!!!!

This is exactly why Gorillaz was formed. Damon Alburn as the former frontman for Blur, saw music heading this way, as did most in the 90s and why Gen X ended up burning down Woodstock. Alburn had 4 virtual characters created to be the band, and hid his identity for years. You only interacted with Gorillaz. He stopped after getting tired of hiding his identity. Gorillas is an entire universe now.

could almost not have even cared this video was about Marshmello, this was just a really well produced video. Appreciate it!

Stop promoting gambling

That's a pretty concise way of summarising corporate music: not art; a product.

I think more people connect with the music than you realize, even without words.

Look at Patrick digging into the edm landscape! Been in the scene for years if you ever need any sources 👊🏻🙏

Wow I didn’t know any of this. Interesting video.

Marshmello was admittedly my favorite back when Alone came out all that time ago

My son was 9 years old but he told me that he absolutely loved marshmallow, and dressed up as him for Halloween, and yes he plays fortnight

Great video per usual!! Can you do an update on Lima Jevremovic’s VR company AURA?! BJ from That Surprise Witness & BJ Investigates is STILL in a completely ridiculous lawsuit that Lima filed against her! Lima ALSO filed a RESTRAINING ORDER against BJ!! The false allegations that’ve been launched against BJ are horrific, truly terrible life ruining stuff! The court paperwork is wild!! It would be really cool to see an update or perhaps coverage on this case since BJ can’t speak on this issue until the court case is over. It’s scary how easily BJ has been silenced all due to made up lies. I think this is such an important case to stand up for especially for RU-vidrs like yourself who do investigations! ❤

great video!

I worked at Spirit Halloween two years ago and nearly the entire store sold out by November 2nd except for Marshmello helmets

I still remember the day I found alone, a few days after it released browsing RU-vid with my cousin we stumbled upon a weird dude with a marshmellow shaped helmet. We clicked cause it looked goofy, but We listened and genuinely loved it. A lot of my highschool playlists included quite a few marshmello songs. Bro popped off cause he put a bucket on his head and looked goofy. 😂

I feel like it's worth mentioning that Spor isn't a side project for Feed Me. Spor existed prior to Feed Me, and was John Gooch's original alias as he got his name out there making dnb, much like how 12th Planet and Kill the Noise did the same as Infiltrata and Ewun, respectively. A more apt comparison might be to Bro Safari, which is a side project/alternate alias of a member of Evol Intent. Prime Loops also isn't a stock music website but a site to purchase sample packs to use in music.

Sia does the same thing, only has weird hair. Personally, I love Marshmallow, I love working out to his music and it does carry a really cool positive vibe. I think Marshmallow has done a bang-up job at leveraging more than one industry. To top it off if he goes into public he's not barraged with crazy fans, paparazzi etc... My hats off to the guy! Nothing but respect.

2:50 is where the sponsor starts 3:54 is where we go back to the video

Great video

I met Dotcom in Philly when he was opening for Kapslap! Then I met Marshmello a couple years later and they sounded exactly the same in person! He's still a Goat and I always said he deserves more!

People don’t hold a deep personal connection to an EDM artist? Avicii, hello? RIP KING.

the last 30 seconds summed this video up pretty well. well said pat!

Such a well made video

Feels odd watching this video, still feels like it was yesterday for me when i saw that interview of skrillex when it came out and when he mentioned mello i looked him up. Never was a die hard fan of mello but his earlier work while simple was at least somewhat fun.

Patrick, I'm a big fan of yours and a big fan of electronic music. I love when you do videos about EDM. I'd love to see more content like this!

I was just driving here in Vegas & saw Marshmallow billboard for an upcoming event & just watched this which like your previous episodes, like ALWAYS you Produce TRUTH... MADE ME THINK..just like anyone for 100 yrs can dj as Marshmallow... so can people dance as JABAWOKEES.... where most dance crews have a shelf like

Crazy to see Locked Club / 2/3 Cream Soda @5:52 in a Patrick Cc: video. R.I.P DIMA NOVA

EDM tunes are indeed art, not just a product ;) Other than that, super interesting video!

Bro hands down you make some of the best documentaries I've watched ever. Keep it up ! Every time I log in and see a new video I got to check it out. Sending good vibes and positive thought bro 🙌

Was suppose to see marshmallow live at beyond day 2 but it got canceled because of a shooting. Music bumps especially at festivals.

I kind of had this assumption, never really looked into it, but after seeing this; I'm 100% with it.

Dance music is definitely art Patrick

I remember back in 2016-2017, when I still used to make youtube videos, I was heavy into the EDM scene. Of course, Marshmello was the biggest thing at the time and I remember all the hits like wolves, alone, silence, everything that was mentioned in the video. I eventually faded out of the EDM scene after I left RU-vid around 2018-2019 (ironically is when I got into Juice Wrld and I still love their song come and go that they made together on Juice's album). Anyways, crazy to come back here all these years later and see the full behind the scenes picture that was happening all along. Just kinda shattered my reality and childhood a little bit but I'll recover lol. Damn I miss those times :(

He came to our music industry "forum" at my college one day. Near the end of the interview about him just talking about "collabs" and "being blessed" and "getting connected" he proudly declared that he was still evolving as a musician- and that last week, he learned what a major third was and what a harmony is. I am not making this shit up. For the non musicians reading, intervals and harmony is like third grader music class.

Your first statement was mind-blowing

Deadmau5 was right people called him crazy back in 2016 for hating on marshmellow he knew what was really going on.

This a sick one bru I would’ve never known any of this if not for u and to Just give undeniable proof of who he is like that😂

As someone who loves test kitchens, I think the idea of a bunch of music scientists working together to give the people what they want is as brilliant as the Mcdonald's team finding the bliss point for the big mac. I'm not mad at all

Skrillex also has a Supergroup with Boys Noize called DogBlood. And when Zhu was first coming up, people thought that was Skrillex too.

Damn the first few seconds of this video felt like an attack, he's not my favorite but I love his sound when it comes to the Joytime albums and Shockwave album. Add a banger music video and its fire. I know a lot of your fans prefer rap, but as an edm fan I love his music. Outside of those four albums it can be a hit or miss but that's fine with me Edit: Been a fan of him since Alone and his Jack Ü Remix

You forgot to mention the Coca-Cola exclusive Creations flavor they made for Marshmellow that confused everyone. It was in a tall white can, designed to look like a Marshmellow but tasted like Strawberry Kiwi. 😮

His song ‘DANGER’ with the Migos is my favorite of his