Using Marketing Campaigns to Expand & Advance the DCW: The WisCaregiver Careers Experience 

This webinar highlights Wisconsin's WisCaregiver Careers program, a successful initiative that uses targeted marketing to recruit, train, and retain direct care workers. The presentation features Kevin Coughlin from the Wisconsin Department of Health Services and Susan and Hans Pigorsch from Pigorsch Media Design, Inc., who have helped shape and advance this model. This engaging session provides insight into how marketing campaigns can effectively support the growth and retention of the direct care workforce.
The panel discussion explores strategies for securing resources, building systemic support, and ensuring sustainability. The session also covers integrating campaigns with broader workforce initiatives, such as education and certification, while emphasizing the importance of including individuals with lived experience.