#netflix #ux Made this in conjunction with Peter Ramsey (@builtformars) using his super interesting case study! Check out the full story: builtformars.com/case-studies....
Made this in conjunction with Peter Ramsey (@builtformars) using his super interesting case study! Check out the full story: builtformars.com/case-studies/netflix-ads.
Damn right. I officially hate the company now. Used to love them. They're solely about money. Don't care about the content they create, or leave behind. Don't care about their customers. F*$CK NETFLIX.
It doesn’t hurt RU-vid for you to unsubscribe to someone, if anything it helps them by telling the algorithm that you don’t like something. Hiding the unsubscribe button behind the bell icon is really just to clean up the ui.
@@epicgamer42069 if it's just to clean up the ui, why is the sub button not hidden? The unsub button is hidden intentionally to change the user's behavior. Not saying it's unethical, but intentional.
@@EbanescenceJ RU-vid only displays one button at a time, the subscribe button, or bell icon. When you aren’t subscribed there is no reason for a bell icon so it’s hidden while the subscribe button is shown. The subscribe button on its own doesn’t take up too much space so it can be shown in full. But when you subscribe RU-vid has to show the notification button along with the join membership button when applicable that combined with the unsubscribe button takes a ton of space. Especially on mobile there is simply not enough space for both when you also add the join membership button or if the name is long. So RU-vid just hides the unsubscribe button behind the bell icon.
@@epicgamer42069 it wasn't that way before. Previously, the unsub button was separate from the bell icon since it has different funtions. Now, they combined it because not liking a channel is different from falling out of love from it. Algorithm ants to know if you don't want to see something, but unsubbing means a totally different thing. So instead of directly giving you an option to unsub, it is more likely that you just want to see less notifications from that channel so they grouped these options together.
@@EbanescenceJ Before they didn’t display the join membership button next to the notification button. But the ui was still squished even then on mobile and they needed to change it. Also when the space is available it shows the word subscribed next to the bell icon showing the user that the notification button is also the unsubscribe button. Unsubbing means you don’t want to see the channel anywhere near as much, potentially not see it at all. That is quite helpful information for the algorithm so why would they hide it so people click it less? If someone just doesn’t want to see the channel as much they can either dislike the video or not watch the video. And if someone had notifications on but didn’t want notifications the notification icon has been there so they can just click it to change their settings.
@@notthatguy601 I will just pirate it instead if it gives so much hassle. Better quality, no ads, totally for free. I had Netflix and could consider it, because they provide clean app, recommending algorithms, no need to download for multiple devices. But if they start adding shit like that, it's no more worth it
I have seen something similar, one company just added blur effect to tiers of subscription until user clicked on one of them and it unblurred selected plan, other plans immediately were set to blurred etc.
This is why we love the pirate bay. Rather hang out in a community that wants everyone to be happy than in one that wants to milk you for every last penny
Funny thing is that... in a few years... I'm pretty sure they'll just end up deleting the basic offer all together saying that "there's barely anyone using that option anymore"
A lot of companies do this by making it intentionally hard to find their support numbers but i see through the bs and always find it. They also try to make you think you have to talk to a bot but i just keep spamming i want to talk to a representative and the connect me to a person that can handle my issue way quicker
@@FutileArt I don't pay for RU-vid and can still watch 8K Videos if I wanted to or even the 360 Degree videos. Netflix is just a scam these days, just because it is a "Legit" business does not mean it can't be a scam, Apple for example Scams you into buying their dog water yet you can't even repair it, meaning you are paying APPLE Full price for their cow turd and you still don't own the device. - Netflix is the same, you are paying too much for the horse sh*t on their site.
This feels like fraud. It probably isn't, but it really feels like it should probably count as something like fraud. Does anyone else think shitty deception tactics like this are basically just fraud? Because I do, and I don't appreciate it.
@@dn9981 I specifically mean hiding an available option (that would be better for the customer) in hopes to trick the customer into not finding that option. I have my own problems with the rest of this psychological advertising mind trickery, but I wouldn't call THAT fraud per se.
@@Hietakissa it's a dark pattern, and a pretty extreme one too. y'know how in the cookie selection boxes they make the "I wanna disable cookies" option super small and uninteresting-looking? that's psychological manipulation to make you miss the button and make a choice against your interest and will. "hiding the option behind the second screen" is another tactic for this. And I personally think these things can rise to the level of fraud, yes.
Dude wtf I just noticed.... I skipped on joining at 6 € with ads last week, while i though the next one up would be double.... In my optinion they missed a client at 8€ since they didn't get me when I was willing to just bite the bullet
This is also extremely scummy. No subscription service should have ads. People spend way too much of their life watching ads for products they will never buy
Amazon has been doing this for years, and influencing what people buy, their subscriptions to audible and how they return. It's insane the amount of finesse going on
You would get the same effect by removing the Basic tier entirely. What you get from having it, but hidden, is that the people who might have walked away due to the lack of a Basic tier might stumble upon it and change their mind. However, there's also a chance that someone who might have opted for a different plan to stumble upon it as well. People who have found something they are okay with are much less likely to poke around than those who don't, though. In addition, the difference between no plan and Basic plan is much larger than the difference between any other plan and the Basic plan. Overall, hiding it instead of getting rid of it entirely hedges against the main downside of decreased choice.
Obfuscation is so common these days. It's terrible design used by ahole companies who don't respect their users. Doing it for your advantage doesn't make it okay.
The need for unnecessary choice is actually why they hid the fourth option. You make the lowest tier seem awful, the next tier seem like the "natural choice" and the top tier is for your "enthusiasts" Known psychological trickery. Likely the reason the "basic" plan got the hidden treatment is it's less profitable than the ad-supported version.
If they had a free option where if you want to watch Netflix for free you get ads because you're not paying. I think Netflix could have gotten away with.
This reminds me of consumer-grade HP printers, where it seems their target audience (like my parents) would just buy them based only on the price of the printer itself and (on newer models) get forced into a subscription for the ink cartridges because the included ink requires that subscription (according to some people on different social media platforms).
Yup, I have one of those Printers and it is useless, even though it works fine and has brand new ink and paper. HP Charged me 6 MONTHS worth of payments within a day and still declined me using MY printer and never refunded it. I will be printing stuff at my local library or a company that prints stuff for you, as this is still cheaper than using HP's *ss wipe services.
genuinely do not understand how so many people pay for subscriptions when finding somewhere to watch shows for free has become the easiest thing in the world
Agree completely. Maybe with some more user-friendly syntax, localized commands, and some newer fancier standards the CLI can become the next UX revolution.
Thanks I live in Russia where we have 1 subscription for music, food delivery, movies etc etc for just 1.5$ and with no ads. Can’t understand why only we have this thing💀
Not sure how the marketing people at Netflix didn’t already know that 4 tiers was a bad idea. I think it’s called the popcorn marketing strategy movie theaters use to ensure they pretty much only sell large popcorns
