5 month and this video from your email newsletter finally gotten to the top of my watch later playlist. Happy to see there are other episodes I can look forward to! The videos are easier to consume than emails (hard to know how much time I'll be reading it) Have a great day and thank you for this video!
I have literally just been through this process of surfacing research to c-team level, I got some great advice to really think about the audience and the aspect of people being "time poor". Busy people need the key problems, opportunities and how we can move the dial forward. Helped me reduce the content being presented massively (and it did feel like it hurt doing this, but necessary)
As always, bang on the money. I believe that we are going to see a big shift in the value of UX researchers, very soon. Given the current global economic disasters we are seeing, we are sailing into and are already in, I'm starting to see a lot more talk and effort by businesses looking more seriously at forecasting and risk-based activities. I may be wrong but hasn't that always been one of the goals of UX, to mitigate risk, and forecast the best outcomes based on data? I think the real power of UX research is going to become very valuable, very quickly when businesses start to realise that a lot of self-serving projects based on HiPPo-potty-mouthed PMs and stakeholders may actually, in reality, be very detrimental in the really lean marketplaces we are starting to see. And about time too.
Q: "hasn't that always been one of the goals of UX, to mitigate risk, and forecast the best outcomes based on data?" A: Yes. Appreciate the thoughtful take here, Tony. 🙏
@@joenatoliUX ive bought some of your udemy classes already but im probably going to get the sub aswell, I really really think your advice is valuable sir. Thank you!
