I dnt understand exactly what do they mean by "personalities"... Are they saying that all these various deities are all same divinity...of the same Divine Essence..and out of all these personalities...Krishna is the Most Divine. Or that he is the Greatest an infact the source of all the other Deities?? Why are they using that word though, "Personalities". To me that implies " PEOPLE". CHARACTER" INDIVIDUAL UNIQUENESS"- NOT SOMETHING TO LABEL ON TO DIVINITY OR ANY DIVINE BEING. For Dieties are above Humans. Is it because there are various incarnations ...so there just using the word " Personalities" as a means to indicate each Divinity an its own personal unique qualities ...just for linguistic convenience?