VIDAA - It's All About U 

VIDAA is an open operating system running on Smart TVs manufactured by Hisense and sold under Hisense, Toshiba and several OEM brands.
It supports a more natural way for people to interact with their large screen, focusing on content and services rather than applications and technology. It embraces the idea that the TV experience provides engaging, entertaining and informative videos, sounds and pictures to the viewer while requiring him to take as little steps to access them. It is global and it is local. Partnering with the best content providers from over 120 countries where it is present and cherishing long time relationships with global players like RU-vid, Netflix, Prime Video and Facebook Watch.
VIDAA is the next generation of Smart TV operating system and the most crucial point of contact for the end consumer when she starts up the TV and enjoys what it has to offer. If it provides content partners with a completely unique way of promoting their content and bringing it closer to the user, getting them to engage with it more frequently and more in-depth. It extends beyond the screen to the market's unique remote controls, following the same philosophy of fast, direct, and easy access to exciting and fun content. Though clean in its look and simple in its usability, VIDAA is high tech, supporting a state of the art technology, like voice control and universal platform search. It goes beyond the screen to integrate smart home appliances utilizing Hisense's advanced IoT solutions gathered under the ConnectLife umbrella of services, allowing for easy interaction with your entire smart home. VIDAA is about the user. It is about U. It puts technology in the back and brings forward a friendly way of interacting not only with your TV, but with your entire home.