Video Editor Reacts to SEULGI '28 Reasons' 

funfact: there's no vfx at the twinsie part, ms seulgi just can do that

imagine seeing this and not stanning Seulgi... she are is out of the world visuals and she all extremely talented i mean just look at Her!

I was surprised how Koreans ignored this amazing MV , I totally loved it

We already know that seulgi is a monster performers, but come on guys we need to normalize appreciating the team behind. They works hard to make this masterpiece happen. Editors, songwriters, choreographers, camera person, stylists, dancers, etc, they are amazing and thanks jordan for the video too

being captivated by evil sounds like seulgi is trying to escape her hardships in her idol life

This was the best solo this year for me along with INVU.

Other editors who react to this also said how incredible the mv is and it made me realise how masterpiece 28 Reasons is. Thank you for this it made me appreciate the mv and the song even more! 😭

I thought we were never gonna get past "I kissed your brother"😂😂😂😂😂😂😂

Seulgi said the song is about childish love but taken to an extreme, so like teasing someone you like but not in an innocent way ig. I personally see it as more of a battle between good and evil within oneself. she also said that the mv takes place in a dream where good and evil fight each other (while the teaser takes place in the reality of the character, an outcast person who has been harmed by the world, you could watch it too if you'd like), i think that's why the bed is there. to me, burning it represents that the battle doesn't take place only in a dream, but in reality too. but i love your interpretation as well, thanks for reacting to 28 reasons^^

"She kissed my brother 28 times faster than my childhood "💀💀💀

The fact that this scene 8:40 is not only to support the story line but also to make it support that Seulgi is harmonizing with herself in the song, this song and mv was super genius

I think the lesson in the MV is that for your good side to survive, your evil side also needs to be there to save yourself. Thus burning the bed, setting her free from the toxic relationship. She used the evil she learned and made it her own to survive in a cruel world where being good alone will get you killed.

Quite a few additional bits: 1. The field and power transmission pylon scene was filmed on Daebudo Island. 2. The hanging shots and fort dance scenes were filmed in Taean near Seosan. 3. Seulgi gave explanation about the meaning of the title to Sunmi on Showterview - “You know, when you are in love with someone, as much as you care about them, you also wanna mess with them as a kid. I’m 28 now. I have 28 reasons why I love you, and I wanna mess with you, but it’s a little hardcore.” Some of it comes from boys at school pranking Seulgi playing Gomujulnori (look it up!!). 4. The video is designed as fully metaphorical not narrative driven. 5. The bangs Seulgi has in the black outfit are clip in!! 6. The choreo in the video is devised as much as the editing. It was done by Seulgi to be totally different for verses and for the chorus. (Some of it filmed at a much slower playback speed) 7.On the transition from white outfit Seulgi in the field to black n white footage with dust storm, Seulgi was actually covered in dust in the first shot to match it going to the black n white shot !! 5. Irene and Wendy visited Seulgi on set and brought donuts. Also almost Seulgi's entire family - mum, dad, cousin and 3 aunts all visited her filming and hired multiple food and coffee trucks for her and the crew!!

Gotta say that this whole MV feels very dystopic, like the fact that there are limited people in it and the sets being pretty much abandoned and deserted gives the whole mv a very unique atmosphere and world building. I don't know, it's very cool, feels soooo cinematic.

28 reasons is really a masterpiece. It couldn't be different for Ace Kang Seulgi. The entire team certainly matches her talents. I can only be grateful for being able to see, hear and stan Seulgi.

I feel like SM has been doing a kind of villain kick with their veteran female artists and I am HERE FOR IT. 28 Reasons was just art-actually as soon as I saw the trailer, I knew I needed to purchase a physical album because you could tell the artistry she was pouring into this. If you want a bit more of the SM villainy, BoA’s recent Forgive Me delivers the villain vibes.

A couple things to add: - First I wish you showed the bts of how she was hanging in the shot she was in white clothes and then the black Seulgi was up holding the chain. -The scene of her in front of the fire, the fire rise and goes to the left of the screen and then the choreo makes something similar with her bending to the left. - The actual electric towers and then the tower on set.

Seulgi and Red Velvet have always been experimental and forward thinking. SM used that FX at 4:08 in Red Velvet’s “Happiness “ (2014) video @ 0:54 were Seulgi walks into herself.

Seulgi did so good with this, the visual, dance, vocal, English lyrics and everything just makes this a masterpiece

Also some one pointed out that there is a difference how seulgi sings as "good" one and "evil" one. Its soft for good one and more strong for evil one. We can see that at 4:49

0:59 is my reaction every time I watch this mv

i just LOVE THE FRIKEN WHISTLE AT THE CHORUS this song is so addicting

This music video is OUTSTANDING!! The story behind it is very dark, it's very deep and has evil vibes with the colors and editing. The grassland setting is very beautiful, the witch-like, haunting setups and outfits, the dark lyrics, the makeup, the choreography, the visuals, this is remarkable. One of the best solo debuts EVER! 💛💫👑💎

Seulgi is a legend 💛

You made understand the MV so much better

Seulgi is the best

I love that you are doing the soloists, even thought they are not likely to win polls against groups. I hope you might have time to check out Key's last one too, Gasoline, it had some really neat effects that looked like they were editing rather than fx (but I only know what I have learned watching your channel so maybe not :p ), and even though he lost your poll against a group, all the comments in the poll were asking for Gasoline.

Seulgi being a a real ace!!!! ❤️❤️❤️

Thank you Jordan for reacting to seulgi 28 reasons I have suggested and waited a long time I am so happy it truly is a masterpiece ❤

Bro your dancing skills are getting better and better

I love how he turns a 3 minute m/V into a 11-12 minute video 😂

Seulgi is my Kpop Bias. This video and song fits her vibe.

Got the Beat will have comeback on January and I hope our Seulgi enjoys her break right now. Keep slaying Seulgi!

This is the best Christmas gift react vid!!! I love Seulgi so much💛

Really made me understand the meaning of the song and led me to appreciate it and the MV even more. Great Video.

Tysm for reacting to 28 reasons!! I love your reactions and you’re so funny!! 28 reasons is actually one of my favourite songs on you reacting to it makes me smile

I’m so glad you reacted to Seulgi’s debut she is an incredible artist

Wow Seulgi you nailed it!

is it bad that i appreciate and loathe the editing at the same time xD. i mean the visuals are amazing but just imagining the time it took to edit the whole mv makes me wanna scream

I'm so glad to react to this masterpiece mv, big thanksss❣ I wish you would react to this album trailer too, IT WAS TOTALLY A MOVIE QUALITY😭

Yessss I had really been hoping to see a reaction to this from you when it came out, I figured the time had past but we are lucky and it's here!

This mv was one of the finest edit of all time

This mv reaction is really good!!

I love editing videos, I love Seulgi, seeing both together in this eye pleasing package like u did is heaven to me😩💔

Also idk if you’ve watched it yet but I think you’d enjoy the trailer for 28 Reasons, from a cinematic point of view it’s beautiful and super movie like.

I've been waiting for this reaction since 28 reasons is my favorite song in 2022

I love that your first 2 mins were all about just the first part of the mv 😌 I knew you gonna like this mv so I really waited for your reaction. Thank u for feeding our creative side!

Aghhhh!!!! Finally the reaction I wanted the most♥️

Thank you reacting 28 reasons. I been waited it for so long.

ive been waiting for this so much!!! thanks jordan i loved it as always!!

I've been waiting for thiss!!! 🔥🔥🔥

thank you for the amazing video jordan!!

Thank you Bro. Jordan For reacting to Seulgi's 28 reasons. Cause I'm literally commenting it to your videos ever since it was released.👌

I'm so glad you decided to do this one!!

I always love watching your vdos Jordan!!

5:08 This scene is an homage to the scene of Park Chan-wook's "Old Boy," a famous Korean film. haha I suspect that the black-and-white transition scene in the back of the music video was intended to create an atmosphere like "Lady Vengeance."(also a famous Korean movie directed by the same director) The latter is just a guess because I'm not a movie-savvy person. Well, I thought it would be a little more interesting if you know this information.😁😁 I especially like this MV!!('28 Reasons' is really a MASTERPIECE) The video was uploaded at an unexpected timing, so I enjoyed it very much. I always enjoy watching your videos. Also, I appreciate that your pronunciation is very easy to understand from the perspective of a person who studies English. And it's a lot of fun to gain knowledge about video editing! Merry Christmas and Happy New Year🤗

If you can see close in the music video, there’s little hints of red in the clothing and makeup kinda acting as if the red is creeping up to you throughout the video until it just turns

gosh the way you always make us have a greater understanding and appreciation for songs and their music videos, thank you jordan!! 🤍

I love her concept

Finally thankyouuuu so muchhh

Merry Christmas Jordan! Blessings to you and yours, and thank you so much for all of your videos. They never fail to make me happy, and I hope you know how many of us love what you make.

about time you reacted to this, its a masterpiece lol

The way he paused on "I kissed your brother" made me think he was gonna say something about it lol

God bless U bro, God bless U

I’ve been waiting for you to react ever since it came out

I really like the lighting in your studio!

Love your studio!❤

Wow this will be really nice to watch today

I freaking love this song man ✨️✨️✨️✨️✨️

A MASTERPIECE !!!!

I asked for this react a few months ago and it FINALLY GOT OUT

Editing to music is so awesome!

Beautiful song and MV

Oh my god finally 28reason😭🥺

So cool how you explain everything

I know that you did this review 9 months ago, but let me say thank you anyway. Thank you for being as respectful as you were excited. One thing that you did not mention in the video (granted, it was not an editing aspect), but all of the small details. Such as the finger movements. Sometimes those details add to the glorious editing in adding creepiness. A lot of these additions are near subliminal.

SEULGI is INCREDIBLE

Jordan falling apart is everything. I also really enjoyed this mv and I think it's my fav solo mv by a girl group member.

While the lyrics may seem about a toxic relationship, it's hardly about another man but rather more of a conflict within oneself. Like a corruption of one's innocence or standing on a fork road while having a difficult decision in choosing a 'better' path. It is a situation in which the person never identified themselves as 3 persons living in one body: the good, the evil, the decision maker a.k.a the living body. The bed was a symbol of comfort or safe space. Burning it meant going out of the boundaries of whatever principle or rules she held within herself (rules that ultimately allowed her to be abused mentally, physically and emotionally). Her view of the world turning black and white, or a loss of colors was like removing rose-tinted glasses. By crossing the boundaries that she sees as a corrupt path, guilt slowly develops within her. Hence, her seeing herself turn 'black'. She still sees doing 'bad' things as evil because she still holds on to the 'white' seulgi which symbolizes her past principles (in life). But burning the bed ultimately makes her realize that there is no good or evil a.k.a. the world isn't black or white. This is a situation in which anyone can be familiar with; learning about sex and ended up trying it or growing up religious but conflicted with oneself due to same sex love. Ultimately, we outgrew this guilt and realize how normal the things we thought as taboo after we tried it(crossing the boundary/comfort zone). Hence, Seulgi no longer wearing a black or white dress but something more down to earth; casual checkered clothing. This is her accepting her 'new' normal. Just like the film, Black Swan, to outgrew oneself is to 'kill' your past self. 28 reasons could ultimately mean 28 years before finally maturing. After all, adults, after reaching the age of 25, in average, would have completely 'developed' their brains; Stable emotions, clarified thoughts and decision, etc. No extreme panics, guilts or whatever emotions that used to hold us back when we were teens or young adults. Life completely destroyed us and rebuilt us after 23. Change or accepting the new norm would be around the age of 24 and finally living the new norm would be after 25-28. 'New' norms would be accepting the state of your mental health, sex/having same sex is normal, lust and love are not interlinked, cutting off toxic loved ones (basically anything you once thought was taboo), etc.

I waited for this one

I love your reactions

I'm addicted to your videos

Dance Therapy is my fav part in these videos

I'm learning so much from Jordan and it's all so great I never realized anything about the video story I just watch the dancing 😅 but also the explanation about this video reminds me of IDGAF video by Dua Lipa which has a lot of controlled camera motion and VFX to double every person it's so cool to finally get it

The MV is GREAT !!!!!!

YAASSSH FINALLY THANK YOU JORDAN

woohooo yesss

You could say that There are 28 reasons why it's a masterpiece i'll see myself out

u should watch her album trailer if u have time!

SEULGI's VOCALS !!! 🤯🤯🤯🤯

The dance therapy is such a mood

Thank you for this amazing analysis jordan 🙏🏾 I hope you will watch and tell us what you think of new jeans' Ditto MVs (there are 2 parts) :)

FINALLY

I feel like I watched you react to this already lol

She’s perfect

and the chorus "28 reasons..." in the song (not mv) starts at 0:28 :D

The ace of kpop

I wanna see him do gingamingayo next that video has the BEST editing istg

I love you thanks

You should react to NewJeans ditto how they portray the sides of the group and the person filming them and the whole story is so good