@@flipper2392 flipper you're bang on. Skoll was awful and inigma was just a beer where the name came first and the flavour came as an after thought. Still I'd like to get hold of a hofmeister if I could.
Another silly story from me. As you may have guessed, I grew up in Birmingham. Made me who I am. Anyway, my family and I went to the Black Country Museum for a day out (I'd recommend it to anyone, it's fascinating), and we took a barge trip (my grandfather was a bargee, so it was cool). We had a horse, but there was a tunnel where the horse couldn't go. The guide explained that in tunnels, men had to "leg it" which meant lying on the barge and pushing it through the tunnel by means of pushing their legs on the sides. The guide said "is anyone up for it?" and my Dad said "I'll have a go". It was difficult, because barges have a lot of inertia to overcome, but we made it, and as we emerged out of the tunnel another passenger said "I bet he drinks Carling Black Label".
United Kingdom is 142nd on the world leaderboard for death by alcohol-related liver disease according to worldlifeexpectancy.com. Adverts probably and inevitably played a role in promoting the consumption of alcohol, but there are likely to be many other contributory factors as well. I remember the lad culture of the 90s, where if you weren't going out on a Saturday night and drinking twelve pints of beer, you were considered a wuss. I was never comfortable with that culture and I'm glad it's mostly died out (no pun intended).
@@oystermouth1971 When I started drinking there was no draught lager sold in local ale houses . When the bottled stuff came in .all the men in the bar tried it & all agreed it was ok for women but not a man’s drink . Then they carried on drinking bitter ,mild or Guinness . later on all the brewery’s brewed their own draught version of larger & gave it German sounding names like Carling or Grunhalle ,but it tasted like p#$$ . The trouble with larger once it gets past 5 % it tasted like treacle mixed with lemonade & fermented spud juice .
It wasn't always 2.8%. I believe in its heyday - but I can't confirm - that it was around 3.8%. Later, around the time I first drank it, it was 3%. It's now 2.8% - beers in the UK with this percentage enjoy a significant tax benefit. It lingers on as a ghost brand but will, unless rejuvenated, disappear when the few lager drinkers left from the 60s and 70s die out. That's for the UK, at least. Skol remains a hugely popular brand in Brazil, where it's grown up to a 4.6% pale lager. This one's brewed by the Carlsberg group. It's practically Brazil alone that keeps it firmly within the global top ten lager brands. Along with Brahma, it's a beloved local beer to them. It's also kicking about in a few African countries where it ranges in popularity but is generally a 5.1% and a bit maltier. It's not Carlsberg there but rather a Belgian brewery. It's surprisingly good and enjoys great popularity in the DRC, Rwanda, and a few other places. The Brazilian one, like almost all pale lager sold in the country, is designed to be poured almost frozen into small glasses and drunk right away. The African one can be sipped more and in a complete reversal to the brand's early cheap-and-cheerful days is actually a really good slow-drinking lager.
🙂 I remember many of these when I was a child. My favourite alcohol adverts were the Babycham ones 🦌🍸 only because I was allowed to have a glass at Christmas.
Really enjoyed these adverts, it takes me back, I wasn't legal age to drink in the 80's early 90's but was in 94. I remember a lot of these. Looking back, these beers were mostly shit, let's be honest.
Great selection of aspirational and humorous booze adverts. And a fair smattering of home-grown comedy actors throughout: Susie Blake, Steven Frost & Mark Arden, Daniel Peacock, Stephen Fry and Hywel Bennett as well as Aussie, Paul Hogan. Seems like a route to success for many. Of course it also meant those who weren’t of legal drinking age were captivated too and acquiring a thirst for a cool pint well before a publican would welcome them to the numerous pubs and bars we used to have. Running a bar, these campaigns and merchandising were part of well-oiled, promotions machine over and above the humble beer mat, beer towels and tray mats (remember them?).
My parents occasionally had Skol in the house and that, combined with the very distinctive and memorable Hagar the Horrible adverts, made me desperate to try it. So, as an adolescent, I sneaked one from the fridge. Didn't drink beer again for another 15 years... 😆🤣 Still, I benefited from a salutory lesson in the effects of advertising and the often inverse correlation between quality of advert and quality of product being advertised. (See also the many wonderful ads, often by Leith Agency, for the execrable Tennent's).
My first taste of beer was at about age 10. My dad let me have a little in the bottom of a glass to taste it. Like yourself I couldn't understand the appeal. I thought it was disgusting.
That John Smith "Stop the Cavalry" song is excellent. Very well done. Plus I loved Attila the Hun! (have you ever had Harvey's Bristol Cream? It's foul!)
🙂 Absolutely love Harvey's Bristol Cream. Buy a bottle every Christmas. Which is no mean feat, as hardly anywhere sells it in Australia. I remember all my old aunties sipping it at family dos in the early 70s. Reminds me of a white Christmas.
My favourite is the Foster's ad where Paul Hogan is in an art gallery looking at some piece of abstract art, some 'arty' type stands next to him and says " Jackson Pollock's", to which PH replies "You're right there mate".......
No 'Gordons Gin' - a classic. Brian Pringle in the Carling ad - I spotted him in another collection too. Wonder if that's Jona Lewie actually singing on the John Smiths ad? I've always found these lager commercials atrocious - like the drink itself. Great to see the Martini balloon ad - there were loads of these commercials in the 70s / 80s and they cost a fortune - this is the full-length version.
Is it just me, or is a trip to the pub now a lot more lairy than it was back then? I remember the club my family were members of in our town. Everything felt safe, friendly & comfortable. Now in pubs I'm constantly watching my back in case I get stabbed.
Good to see the Hagar ads again. Not the best examples of Heineken and Carling, but at least it had the original jingle. Forgot Suzie Blake's As Seen On Tv continuity announcer introduced one.
The days when you look forward to a commercial break I used to ask my dad when are the adverts coming on. Used to love the CBL adverts I noticed Danny peacock in the CBL with the Police briefing
Shit I'm old. I remember all of them. Adverts now are just gambling and charities. No humour just pulling your heart strings or your wallet. At least there's peace in our time and the cold War is over🤔🤔🤔
I believe so. She's in another Arkwright advert with the fishing hat (on the latest volume of Beer & Booze - check the playlist.) It's a clearer shot of her face in that advert.
I wish I could find a Guinness ad from about 10-15 years ago. It showed two women talking (but we can’t hear them) in a bar. One tells the other something about her date while above them we see “Date a player”. Then the second one tells her friend about HER date, illustrating with her hands wide and squeezing something. Above them we see “Date a rugby player” . It seems just the sort of thing I could find on RU-vid but no, nuttin’. Anyone know where I could see it again? It’s a good one!
@@RetroSteveUK Thanks for keeping an eye out for it. It was likely a short run ad, maybe for something like the World Cup, and then it was retired. A few years ago I emailed Guiness and asked if they knew where it could be seen online but didn’t get a reply. Maybe it was controversial.
@@RetroSteveUK It's the theme music from Jean de Florette, a truly great 80's film starring Gerard Derpardieu and Yves Montand. The film itself is depressing (no synopsis provided here - just watch/ research it). The actor in the ad has a passing resemblance to GD back in the day. French beer = French cultural references. ps am not French, but do love film.
@@maskedavenger2578Ansells brewery in Aston was actually merged with Taylor and Walker to form Allied breweries in the 60’s. Ansells was produced in Birmingham until 1981 when Allied moved the production to Burton on Trent since the water in Birmingham was no longer usable. Since 90s it’s part of Carlsberg.
@@Jonsson474 It was Tetley or Walkers brewery pubs in Merseyside area circa 1960 - 1980 & Ansells brewery pubs when I lived in Chester & Cheshire areas .Never heard of Taylor’s. as an ale firm only as a Port wine merchant . I heard that Ansells was the name also what they called Tetley Walkers ale in the midlands . The Tetley bitter tasted better out the old hand pumps used in the traditional ale houses ,the keg stuff was full of gas like that crap lager stuff they call ale now .
at least there used to be a bit of variety and entertainment in the ads. i hadn't noticed but are booze ads no longer allowed? same as booze no longer seems to sponsor anything.