Have always loved the shuffle and the half time shuffle. Beautifully demonstrated. Sitting here in my chair kinda dancing to the rythym. Very nice. Thank you.
I think one of the masters of this concept is Gavin Harrison. He calls these embellishments and the key to these is, with all other drumming, to use it sparingly or more importantly in a manner that's fitting the music or song structure you're currently playing. And that is a very vague statement, because off course it's all subjective, but the takeaway here is that you should always try to make these feels fit neatly into the composition. One way Gavin does this is that he waits for empty space in the song. He won't play on top of the bassist, guitarist or singer for instance - unless it's very deliberately agreed upon. So in essence, place these feels in between rests in the music, don't play them every measure, mix it up every time. For a song example check out "The Start of Something Beautiful" and notably the second half after the ambient bridge. Here it is used very sparingly but helps move and drive the song forward. And to expand on this notion, as the chorus arrives his embellishments become much more simple, merely an extra hit on the ride or a short hi hat bark, but nothing too crazy as to not take away from the distorted guitars/vocals. It's a very powerful concept, fantastic video as always. Needs to be used with great responsibility and care in the song context :).