To get peoples’ eyes looking at our car during the biggest media moment of the year, we invented a mobile game called The Longest Drive. The idea was simple: If you could look at the S60 without getting distracted by the Super Bowl or any of the commercials for longer than anyone else, you win the car.
The mobile site used facial recognition and your selfie camera to detect if you were looking at your screen, so you could “drive” the S60 just by looking at it. Along the way, the site displayed product info about the car and the technology inside.
The contest launched right before the super bowl, and lasted until the final person finished playing so we could distract from the game and commercials throughout the entire event.
24 фев 2020
