Constructed in 1909, the storied Santa Monica Pier was the first concrete pier on the West Coast. It quickly gained a reputation as the best fishing spot in Santa Monica. Santa Monica Pier fishing remains a popular activity to this day. The Looff Hippodrome, now a National Historic Landmark, opened in 1916, followed by the iconic carousel’s opening in 1939. In 1941, the iconic Santa Monica Yacht Harbor neon sign was unveiled-and remains one of the most popular selfie spots in Los Angeles!