I open and reply to every “quick question” cold email - and in general almost every cold email/DM I get - because I want to create good cold email/DM karma for myself. Then again, I don't get dozens of cold emails/DMs a day. So maybe my approach is not sustainable long-term. But I'll keep depositing that cosmic goodwill for as long as I can.
Hey, Sean here. After you mentioned that on stream I've started doing the same thing with cold emails as well: taking the time to acknowledge and say "no thank you." It was a great reminder about professional courtesy. But yeah. We wade through a lot of pitches.
Thank you for the amazing video guys. I have been learning how to write emails, cold email too as It's a part of it. **Very very important advice Sean gives here is "quality over quantity" Every single youtuber I watched about cold email says they send 10k, 20k, 30k emails a month and books like 20-30 meetings. Every youtuber preaches high quantity when it comes to cold emails. And when you read the emails they write, it most of the time feels like npc dialogue. I did two cold email marketing course just to see how they write, hoping to find a good system but It's the same shit. Generic complement preview line, subject headlines like "Quick question" I wouldn’t open these emails, why would anyone who is not desperate.
I loved the way sean was reading that cold email. Definitely hooked me in😂. And I was like "so that's how I sound to the other person, yuck🤮". It was a great video. I used to hesitate to send long emails cuz I always thought who will read it from a stranger. It was definitely worth to watch. Also, can you make a video on different types of positioning especially when you are new Copywriter??
Can't lie, but the "cold" email skit hurts a bit knowing I've gone through adding the same useless 'PeRsoNalisAtioN' tactics. No wonder why Alex points, "Read copy out loud!"
Great advice! But what's the consensus on following up? So let's say the perfectly tailored email is sent, and after a week...maybe two, there's no response. Should I send a "hey, how are you, just checking" follow-up?
We got propositioned again literally this morning. We've even announced a way to get paid $150 for writing for us, and we're STILL getting cold pitched.
This is great, especially the point on specifics. Including real results that they can then expect for their business if they work with you. But when it comes to personalising each email, while no doubt that's a method that surely works, isn't it easier (and potentially even less time consuming) to just blast 10,000 emails with a more generic message that's as good as a "generic" message can be, and rely on volume from a lead gen perspective? There's so much data out there nowadays that you can always send more emails. Genuine question here.
Ok this is a GREAT question that has our standard, crappy answer: it depends. By blasting lots of emails, you can certainly reach more people, and then it becomes a numbers game to close them (like most copy). But by doing it this way, you have to contend with LOTS of other issues that can scuttle your results. For instance, deliverability issues (you can get thrown in the spam folder or IP banned) and the issue of iteration (how do you know when it is time to test a new version of an email? Especially since most cold leads you really only have 2, maybe 3 chances to email them). These problems are surmountable... for an experienced marketer and for niches where the pool of prospects is large enough. So all that said, sure. It is possible to email 10000 people and land a few gigs. But I don't think it is necessarily easier than just... using the principles of copywriting to snipe a message rather than shotgun one.
@@CopyThat Really appreciate the reply! While working inhouse, doing lead-gen for other businesses, I've always found going the volume route much easier and the relevant problems fairly easy to overcome with the right cooperation, processes, and funding. There's also a big difference between finding clients for yourself and doing it for other businesses in that your ability to write personalised messages in an unfamiliar industry is greatly diminished (might be a video topic here!). You've probed some interesting thoughts in me today. Thanks for the video!
I am shocked that people called call businesses in such a sallow way . Without watching the video I would presume it is a basic minimum that you research the business how you can help , to see if you are a fit and can contribute to the business , whithout that you can’t put your soul and love in it !
1. Not saying anything 2. Buzz words, marketimg services, gurantee. avoid them 3.lacking specificity. 4. they dunno you and yur results, your just asking them to trust you. you are a stranger. 5. tell them what to do next. 6. selling them service that they are already doing. just look smm what the need. sell them smm to do it better. or do it differently. be consious of what the business youre pitching is doing. could this be sent to any business? point to specific targrt audience... not make it like. hey this is what i do, here is some random word... be specific. 7. grammer stuff and spelling is important. just say stuff correctly. 8. know what they care about, pitcht them that. sell what they want. 9. know what they are doing. recognize what they re looking for for. frame it differently to what they re already doing. show yuve done yur research on them. specific action you want them to do. dont include fluff in it. craft a good msg. remember youre stranger on the ineternet. talk abt competitors. what you want them to do next. good CTA...
to be fair you're knocking the video editor for reaching out, but they might have seen how rubbish your thumbnails are and used that as a gfauge thqat you may need a video editor.
