Watch Machine Zone’s CEO freak out a room of media people - full interview Code/Media 2016 

Lol.. What a joke. Stay FAR AWAY from all Machine Zone Games

"They're hardcore mobile free-to-play games." *cough* *cough* *bullshit* *cough*

How did you create mobile strike? Well, we took game of war, we re-skinned it, did nothing else and called it ingenuity.

you can stop ads if you charge players $100 USD per pack to play. doesn't take a genius. nothing is free to play. let's be real.

This guy is evil

Agreed Erin. Avoid ALL mz games! As of Today! May 16,2018, the game of war packs ALL cost $99. Freakin bucks! This man talks about getting ripped off? He’s gone beyond greedy with gow. Run from his games. Simply, just Run!

Key insights: 1) It is very difficult to get an engineer to work on ad technology. 2) There is nobody buying software for the [ad] buyers. 3) Media is actively avoiding performance marketing... and they are wondering why their values are shrinking. 4) The value of what you get out of it [television] is only really captured in digital. If you buy television - there is a effect on digital marketing, meaning that you can measure the click-through rates. Your prices do go down when you buy on television. 5) If media companies were actively helping on performance marketing side measure value and risk - [advertising] companies would be willing to invest more.

Such a smart guy and he's behind a couple of huge mmo games but they suck! Game of War and Mobile Strike are copies of each other with different skins slapped on. They run terribly on any device and offer very little content that is actually enjoyable. The only reason so many people play them is because this guy is a genius at what he does. He extort addiction and will draw people in to that point by throwing out in game ads for in game products. It is so conniving and MZ couldn't care less. It is a terrible company capitalizing on impulse spenders. So many have become addicted and so?many lives have been ruined because of this game. Just read reviews on this game on android app store or ios app store. This guy couldn't care less because he's in it for the profit nothing else.

Mod did a fine job as devil's advocate. Uncomfortable questions beget uncomfortable truths. Gabe stepped into a room full of vampires with a bag of stakes to sell. I think they're slowly getting the point.

really awesome video for performance marketers, love it. force to know the marketing to sell your product. I keep telling people!

"We don't care how many eyeballs you have anymore. We care who those eyeballs belong to, and how well they align with our buyers." "The biggest companies in the world are performance marketing companies for a reason." "Nobody should buy TV ads without buying digital in tandem." Stuff heats up at 15:00

He ruined game of war. And you can't play for free. If you don't spend 100 dollars a week. U can't play. Constant upgrades every other day. This game a year ago was amazing. 70 per of players have quit this game because of constant upgrades to play.

pay2win is what he does, real free to play is dota2 and similar although ofcourse gaben is also greedy

Thanks to Game of War my building wont be upgraded for another 18,440 days (50 years)

This is the most sincere answer to all media buyers asking: are we getting screwed? Are we getting shaved? back in 2014 I already saw this answer materializing from one large constituent, and whom else gives a better speech than the largest buyer, kudos Gabe. And thanks.

YES! Gabe brilliantly articulates what every ad buyer is thinking and why. We NEED to provide more data-driven / measurable results (it's honestly embarrassing that we haven't had better systems in place yet!). Statisticians & Data Scientists can all appreciate his viewpoint on measurable risk / value as well. -Thank you Gabe!

Media will be quantified, period. This is it. This is the gold. Ideas have consequences, we're figuring that out, again.

Did Gabe just drop the mic? The day the music stopped for publishers and agencies. The sad thing is that I actually think publishers and agencies would have already provided the type of measurements that Gabe speaks about, but when he says engineers don't want to work for publishers and agencies what he's really saying is that the agencies and publishers aren't smart enough to figure it out. They may have good intentions but it takes rock star software engineers to do it and they work at google and facebook.

34:34 - doctor tells his patient that the cancer has spread.

They are crooks

random comment about media insights just passing by...... ignore me plz

Gabe Leydon is obviously a marketing wizard and it was great to see what he has to say about these subjects. But damn, watching the interaction between these two was brutal. Gabe so consistently ran over Peter while he was trying to ask questions. The substance of the interview was great. Watching it was rough.

I used to play GOW and yes it's a money pit BUT no one put a gun to our head to pay. It's OUR choice.

Such a good interview. These interviews are usually such a love fest there is no real content. Not with this one. I think the interviewer was glad to get off the stage.

Gabe Leydon articulates perfectly why media owners should not sell to direct response advertisers: they will strip all the value away from your business because the only business they value is their own. The great brands of the world did not build their brands and valuations through performance marketing they built them through multiple marketing and sales approaches and they would be fools to follow the advice of the sociopath being interviewed in the video. And Google and Facebook are not great brands, they are companies that work overtime to distance themselves from the likes of Gabe Leydon, hoping to get into the brand ad sales game, because direct response continues to consist of bottom feeders whose new leisure suit is the sweatshirt hoodie. Media owners need to diversify their revenue streams and reduce the amount they receive from advertisers--especially from advertisers like Machine Zone--because that is the best way to secure their futures. Do not heed the misdirected notion that advertisers call the shots because they're the only ones with the money. That is simply and patently false. In TV there is revenue from carriage fees, from licensing, international as well as advertising; and advertising is but a fraction of overall revenue. In digital there are a number of revenue opportunities that are not advertiser dependent: Affiliate, freemium, subscription, licensing, events, etc. Try a mix and just say no to the likes of Gabe Leydon. Because Mr. Leydon, when you're a hammer everything looks like a nail.

19:13 not smart enough to know your being ripped off.

This aged well.

Talk about going into a den of lions! Gabe is brilliant, articulate, and persuasive. I've read lots of stories about how a product launch dies because the marketing consultants can't help the product gain traction. The 'art' of advertising is just a snow job.

And where was he wrong? Everything today is about quantified spend, mobile attribution, OTT and Addressable TV Advertising.

This is a boring, old argument from this guy Gabe. The market is already moving to a paradigm where ALL media will be bought programmatically, which will be the case within 5 years, in the U.S. at least. All forms of media (including TV) already can be bought on a programmatic basis, be it at a limited scale right now. Old argument Gabe, we're already moving in that direction.

This has to be old because GOW, FF and MS players are playing anything not MZ related. AHahaha

I must say, as a former engrossed player of both Game of War and Mobile Strike, Gabe's spot on. I don't particularly respect the fact I feel I was part of a gov funded experiment with MZ's recent revelations of Satori (joking, but kind of not joking), but he is absolutely correct on buying/hosting/selling media. As a blogger, whom has hosted ads from various sources and has heavily considered/researched my own startup company, I struggled to learn all of the different ad monetization platforms and I agree that eventually we will see either a complete dissipation of TV/Newspaper/Online News/etc adverts or they will lure in great engineers to provide the data companies/bloggers/small mom and pop shops need to justify their spends. (P.S. I rarely comment on RU-vid vids, but this video inspired me so much I had to log-in just to comment)

Agree with a lot of comments of Gabe. However however, what else will happen when there is huge repricing and the inefficient adnetworks and media agencies will be forced out.....Limited supply. At the end of the day, Buyers like Gabe need publishers to show their content and once the fraud and everything he talks about is done. Gabe wont be able to compete with other big brands to publish his content at the same price.

Free to play. GFY. I have played final fantasy 15 a new empire. And I still suffer from the trauma that game gave me. Worst game ever

This Guy is so Right !!!

I'd like to say that gabe has a very loose handle over the overall operating system of GOW, genuinely serious problems persist with the stability of the app . The costs involved in the pursuit of staying up to date or attempting to are genuinely very extreme I know some people who have spent well above 75K.

Legend

Very real challenge in ads, been experiencing it first hand. Unfortunately status quo is here for a while, no one got fired from buying TV.

Gabe's insights are relevant to selling most any service: the more visibility you can give into ROI and Risk, the more you can sell and set the price.

Great take by Gabe. It's a tough discussion for publishers to be a part of but they need to adapt or buyers won't give them any more money. It's simple, as technology and analytics advance, so do advertisers needs. Buyers have the money. They choose who to work with. As a buyer, we need to see the bottom line. Our jobs depend on it.

Wtf! Where did he freak out on the media people at??????????

Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi Digi DIGIDAIGAKU !!!

How about when I bought a pack and it said I would get the frostlord set legendary never got it 😡😡😡😡

Such an awesome interview. All that hes saying makes sense. Why'd you go ahead to name it 'freaks out at media'.

The game is falling apart and has been for sometime now.

He is a man on a mission. BRILLIANT breakdown. Media marketers and agencies heed this man's words, or be left in the dust.

dudes a scam artist. 😒

CopperCX is helping media buyers get exactly this level of visibility

what a rude host. Gabe was simply telling it like it is

This is fantastic. Wow.

Their games suck and are money pits to folks that are addicted to them. My son was of those, overpriced game packs full of obsolete and useless garbage. MZ games are dying a slow death and they developers know it because they're greedy and don't respect players . Google play needs to remove MZ from their roster

Free game my ass

The moderator is scarily angry mean, why...? Pretty uncool questions 👎

Like in most industries, transparency is in and buyer beware is out.

Wow! That was beautiful!

what an arrogant and condescending guy.

Anyone who has managed big marketing budgets already knows all of this for many years now.