maybe because his skin be brighter again same as in the past like madtown yolo era. actually he have a brighter skin till then he made his skin tanned. his tanned skin , it makes him look manly, and his white skin makes him look young and more handsome. that's what i think ^^
+Pamela Yang yep, actually jota have a bright skin in the past. Till then he made his skin tanned, maybe now he is trying to a make his skin be lighter again. and i love when he have a white skin