This man asked almost as many questions back to you guys as you did to him, you can really tell this was a mutually beneficial interview, and with his sort of inquisitive mindset it's very easy to see how he got the position he's in.
Its a minipulation tool to not give your thoughts on a question until you ask the person whos asking the question in the first place. His answer could easily change depending on what they said first.
@@MitchellFX5 oh definitely I noticed that aswell, as well as being avoidant and deflecting/not answering. But ultimately you could tell Neal was also genuinely gathering insight and benefiting from the creator perspective of the guys.
You guys keep stepping it up every video. Really impressed with your guests and grind, this is definitely one of the most well made channels on the platform. Keep up the fantastic work!
This really changed the way I feel about Neal. When he first took the role of CEO there was alot of bad publicity but I genuinely feel like he wants nothing but the best for RU-vid and Creators. Colin and Samir, thank you for asking (and suggesting) the right questions. The community needs you guys!
He's a perfect example of a capitalist society. Always thinking about the money and not creativity or emotion. YT doesn't care about its creators and it's an open secret at this point but this guy has pushed the money mindset way too much. For example, now creators can't choose to play single-roll ads in their videos and they are forced to put multiple ads in their videos even if they don't want to.. This is just one example, another would be the abomination of a broken copyright system on YT. When you focus too much on money things become soulless and that's what's been happening to YT over the years. There's no freedom of speech, creators get shadow banned, unfair guideline strikes, and all sorts of bullshit.
The focus and hyper optimization of the algorithm to maximize profits with the algorithm and viewer retention and what not directly funds creative individuals and affords them the opportunity to create things they are passionate about that may otherwise be impossible without RU-vid. It will never be perfect, and will always lean towards maximizing profits, but it's about as good as you could expect in today's capitalistic creator economy. As long as human creativity contributes to YT revenue there will be an incentive for YT to pay those creatives. It is about money, but to pursue a career as an artist you will need to be able to survive, and to do so in today's world money is the best vehicle to meet your needs. If you don't agree with RU-vid monetization or are not motivated by money, well then you are even more free to go somewhere else or share your work on RU-vid anyways for the sheer joy of spreading your own creations with the world, and if it resonates with people, it will be suggested to more people, so wether you want to share your creativity with the world, or you want to monetize whatever you are doing, you can do both. Peacizzle dizzle yall
@@blackman7186 if RU-vid doesn’t make money how do you think it would ran? They need to make money to make a better platform and pay creators, because creators make the platform what it is. They also have to keep advertisers happy because they are the ones spending money. Everyone needs to be happy. The Viewers, Creators, Advertisers and RU-vid. So yes money is needed a lot of it
The Fact that Colin and Samir went from giving up on youtube 3 years ago to now interviewing the CEO of RU-vid himself, just shows how this platform is kinda like the “new American Dream”
@@amanvermalh That means he did his job correctly. There were a handful of questions he dodged or answered with a non-answer. He has good media training (like any celeb or higher up exec does) where he can say stuff and make it sound like he answered a question but didn't really. For example, there were a lot of questions where he didn't give a hard answer and just asked back to Colin and Samir "what do you think?". On the surface it's a nice way to show he wants to hear their opinion, but it's also a deflection from the question and is a good way for him to get out of answering the question because usually the topic carries on. A lot of the AI questions he kinda dodged by just saying "i still think it's about the human element" repeatedly without really directly addressing the question. The human element is cute and all but as we all have seen over the last 2 years AI is something that is going to change a lot of things and it's already changing audience habits and the young audience growing up with AI content will not care about if the content is AI or human or not. Everyone very clearly sees that's where things are going and he dodged that question/concern entirely. He did answer a lot of questions, but he wasn't fully 100% transparent on every one.
@@VMYeahVN I mean he's not stupid. He understands that creators are concerned or even scared of AI taking over, so he's not going to say anything to alarm them, but he also understands that if the industry heads into the direction of AI generated content, RU-vid doesn't have to pay creators anymore. There is a profit incentive to allow AI content to succeed. He skillfully dodged the question by suggesting that "oh well, I think viewers come to RU-vid for the human element" which is a loaded statement of nothing. Doesn't suggest any policy direction or really any data to back that claim. He doesn't even say that "if viewers want AI content, we'll give them AI content." That's really the one topic where he fumbled pretty hard. Everything else was a range from mid to acceptable. I mean a lot of it comes to the quality of the interviewers and Colin and Samir didn't really press him as hard as I wish they did. They talked to him like friends which is ok, but you're interviewing the CEO of RU-vid, a lot of viewers want to see his reaction to questions about RU-vid's biggest issues.
@@penonpaper3132 I think that's just you being super lenient because long form interviews like this always make someone who's otherwise not reachable seem more down to earth. That's the whole reason this format of things like Hot Ones are popular. But it shouldn't cloud your judgement from remembering that at the end of the day he's a corporate exec who's had literal media training classes that teach him how to not answer things he doesn't actually want to answer and he used it all through out this. Which is fine, just don't pretend like he was super open and 100% transparent or let us behind the curtain when that's not what happened here.
Loved this Interview. As a RU-vid creator, It's so helpful to hear Neal speak. Even the non-answers are answers, and seeing the enthusiasm of on different topics shows where the platform is headed. A+
The fact the CEO is asking creators their opinions on things and how they've experienced things makes me feel so seen and like my opinion matters. wow. 👏💗
My takeaways 1. Embrace shorts and monetization opportunities 3. Be cautious of AI generated content 3. Engage with your audience! Respond to comments! Key for long term success. 4. Subscribers still matter 5. Engage w/ RU-vid updates and help to shape the platform 6. Collaborating with other creators is very important for your success. 7. Adapt to changes and evolve as RU-vid evolves
Really glad Neal asked questions back for opinions, feels like he’s the kind of guy who’d be in a CEO role and yet would listen to individual people and walk away with a new thought and idea, like he wouldn’t throw that away if that makes sense. Very fun interview interesting period we’re all in when it comes to content’s meaning right now and glad to get Neal’s views on that current ecosystem:)
What is a KZ? Is it a Case, who Faschists you press in, for Lidl Lidl Lidl Money This is YT Is it a KZ, who big Mass on Humans (max. UNPERSONAL) pressed in. This is a Skynet warning ⚠ ❤ I m German, my English is crap😅
They should add in a function whereby viewers from shorts are able to report or inform/tag the relevant videos to the channels that have their videos reuse by other creators. That would be more practical than having an ai capturing and recognizing audio, easier to be done and could be pushed out earlier too.
Really wish he wasn’t so political and safe with all his answer’s so unfortunately didn’t learn anything new by his answers. You guys definitely tried and asked some great questions
Happy to see that the CEO of RU-vid is so thoughtful and really listens to your feedback and concerns. It’s shows that he’s a good CEO which means a good product follows. One concern I have with the introduction of shorts is the reduction of attention spans. RU-vid is the only platform with consumers who have a longer attention span. Hopefully they take this in consideration as the introduction of shorts or focus on it could lower the attention span of their consumers resulting in a lower quality of consumers as advertisers pay much better when our attention spans are longer. One other introduction that could be cool is our own photo feed in the community page so the updates are listed in three by three allowing a curated feed. Could be cool✌🏼
No he doesn't, basically all of youtube exploded when they disabled dislikes (mainly his idea) and nothing was dont. Now, basically all of youtube is exploding about sssniperwolf and how she's a doxxer and child preditor, all she got was one demonized video
Great interview guys - Really insightful. I caught on around 40 minutes where Neal said that he wanted creators to feel like YT is our home. On that note, I talked to my partner manager today and specifically told them that I wasn't sure about RU-vid as our home anymore. Invalid Traffic and the lack of transparency with that issue is a significant breach of trust for someone building a brand and a business. Just clarity is needed, but there's no one caring or responding the right way to this.
I know what you mean.. but what I always remember is Gary V saying these platforms are free, we’re not paying to use it. It owes us nothing but if people want to utilise them they’re there to use.
So wildly impressed that you guys were able to land this interview! I found it hard to tell if he was genuinely curious to hear your opinions or if he was simply deflecting your questions so that he didn’t have to give a concrete answer.
👀 Wonder what the word count was for “ecosystem!” 😂 But they hit some hard questions like the common use of Discord for engagement & many moving support off platform.
Can you ask him why it's acceptable to have creators like me who have put in 20,000+ hours of work over 8 years only to get my channel deleted BY RU-vid after it was hacked? So many creators are getting hacked right now, it's one thing if youtube is doing everything possible to support creators, in my situation they have ruined my life and livelihood. I'm still working out if I'll write off a multi-hundred thousand dollar loss, basically not needing to pay taxes again for decades or sueing youtube.
Some of recent large changes seem like a strange and extreme direction. Completely blocking recommendations for people with watch history disabled is the biggest one for me. For me it meant I watch a lot less and I assume that translates to people that don't create content too. Acting like watch history is required to provide video suggestions isn't technologically correct. There are other ways such as what a viewer likes and comments on. And of course preventing people that use Ad Block from using the site. Reddit is filled with constant posts about this. I feel like there could be more reasonable solutions here. I've never used Ad block, but I do wonder if completely preventing these people from watching content at all is overall healthy for viewership of the site overall. I've seen a pretty significant viewership drop that started in April 2023 which could have been a number of reasons like fewer uploads, but I wonder if these two factors are at play as well.
"Neal Uncle says it cool..." lol :) RU-vid is my absolute favorite online platform (entertaining, educational, etc). I LOVE IT! Glad to see Neal Mohan leading RU-vid to unlock even more value for creators and users!
I think for new creators, the barrier to entry is so high that it is just way easier to do it all on TikTok and blow up there, there should be a creative program that, at least after a year of consistency, you get pushed out to a wider audience
The big problems with youtube now, is that the Algorithm plays favorites. Its no longer working for the viewers or creators, but instead based on pushing channels that are already grown so that they can grow even more. It creates an inequality among creators and really puts the small creators and new channels at a huge disadvantage. I wish @youtube and @creators would push more independent small creators.
@@robertpolnicky7702 Yeah, they are playing with you guys and you are still happy about it. xD Wait few years and you will have to pay 0.19 youtubepoints to see that video xD
Subscribers is not important anymore, you need to produce high quality, long retention videos in your niche in a consistent basis so RU-vid always push your contents, missed one week not uploading you will experience a huge decline of your views, so better plan ahead and never loose your momentum. Be a good employee of RU-vid.
To think, I watched you guys back when you were trying to meet YesTheory, in the early days. The fact that you are interviewing the CEO of RU-vid is just epic. love seeing your success. Can't wait to watch this.
@@Fatvod he often asked the question back to extract more information to inform how he should respond. Doesn’t mean he always agreed but he always knew their position. Which is brilliant, just interesting
Great session! I love how Neal kept asking Colin and Samir questions. Felt like a real discussion. Also think Neal uses all engagements with creators as a chance to learn something or at least gauge how the platform is performing
17: 02 perhaps YoutTube need to create a new feature to allow viewers see the history of the content presented on the video. Click and see the timeline of video from the beginning until the last time this specific part of video uploaded on youtube. It will also show the related content for viewers to see more.
How about provide tools to the viewers who don't like shorts/premieres/livestreams the ability to filter them out of their "Subscriptions" Feed. I just want my old school RU-vid feed and now its cluttered with crap I don't want and have to use 3rd party extensions to get what I want.
I have some feedback for the platform and a question for Neal. I make guitar lesson videos, so I’m in the music education niche. The use of copyrighted music is a known cripple of this niche. Almost all of my fellow creators in the music education niche as well as myself use copyrighted music under the terms of fair use, but we still deal with copyright strikes and demonetization (mostly because the copyright holders-record companies-don’t understand RU-vid). I was excited to hear that the use of copyrighted music would become available to RU-vid shorts next year through a revenue share. I can confidently say that if this feature came to long form content and it was robust enough to stop the unfair demonetizations and strikes, it would absolutely be nothing short of revolutionary for the music education niche. Are there any plans in this vein? Great video! Love this channel
Typical CEO interview. Don’t give specifics. Don’t be controversial - tap into both sides of the audience. Push your agenda. Deflect or defer questions you don’t want to answer. All I took away from this with any certainty, is that RU-vid are bullish on Shorts, and creators need to get on board.
Why r u not verified 😂😂😂 I think this is the first time I’ve seen a account with a million subscribers and not being verified 🤔 or is it that I can’t see it?
Intriguing conversation and insights! It's always fascinating to get a behind-the-scenes look into the minds of those leading platforms we use daily. Thanks for facilitating this candid talk with RU-vid's CEO, Neal Mohan, and highlighting the nuances of the platform's journey and future vision. Kudos to the team for such a comprehensive interview!
I am continually astounded by the guests you're able to wrangle in for the show, and I'm yet further astounded by the sheer intelligence that radiates through your conversations. I've learned quite a bit from this one; Neal has such a unique perspective. Thank you for doing this! ❤
This really felt like a corporate PR interview and not what I expect from C&S; you could really tell when Neal shifted into PR overdrive during his answers
Great interview guys! I think the future for RU-vid is bright with Neal at the helm. Can Neal please look into all the scam ads that are on RU-vid. Is there no human review with all the crypto and AI scam ads that on the platform?
Question for the ceo : why is my Adsense payout dropping about 95% down over knight for month and back over night as well, caused by “invalid traffic” which I have nothing to do with. I don’t click on my own ads, don’t run bots or anything… this is the 4th time my Adsense got crushed and revived. It’s hilarious
I would be interested to hear more about how RU-vid is trying to develop its fair use policy for creators who make, for example, video essays and use movie clips. I feel like the copyright claims don’t really match RU-vid’s statements about what is fair use, and this can be super frustrating for creators.
That's a good question, but you have to remember that RU-vid is a profit driven company (maybe not as profit driven as other social media sites because RU-vid is owned by Google which would probably step in, pay the bills, and keep the lights on if something bad happened) that doesn't want to be sued if they side with creators on copyright issues. The copyright system on RU-vid is specifically designed for larger companies to abuse and RU-vid allows for that greediness because they don't want to fight legal battles. I'm not meatriding RU-vid or defending their questionable crony business decisions. I'm just putting on my "profit driven capitalist" hat on for a second and thinking about why RU-vid does what they do.
It’s because the White House and a lot of the advertisers were getting hundreds of thousands of down votes to 50 up votes on their videos. Disney knows their current products are 💩but they don’t want everyone to see the disapproval
One thing I think is weird and I don't like. Is every time I open the YT app, it opens on shorts. I doubt they would change it because it adds lots more viewers to shorts, but i still dont like it. I only want to consume long form. But i am kinda forced to watch short form. Yes I just click off after a couple shorts, or somedays way more than a couple shorts. Yea just dont like opening yt and having shorts there.
Interesting Video but the real question should be does RU-vid really Care about there creators ? is the career on RU-vid is it safe how long does RU-vid normally take to ban or demonetize someone in a error for no reason without any explanation . .is it really worth uploading on RU-vid knowing the risk of getting banned or demonetized for no reason is very high . Can Creator Seek legal support if a channel gets banned for no reason and does RU-vid has any real employees or only bots who decides to ban people in error ..
It's so hard to get monetized. I was once but got deleted the channel for monetized. I have over 70K subs, over 300 million watched, for shorts 20 Million watched, but still can't get monetized. It's so hard trying my best every day.
what are the requirements to get monetized? I would have thought the rules were clearly defined (eg over 10k subscribers OR over x# total views, etc.). Is this not the case?
Subscribers matter infinitely less than they used to, it seems to just provide the algo an initial pool to test a video before pushing out to home page impressions. At least that is how it functions for me.
Love how Neal is delving down on each question as if he is interviewing the hosts. He is actually gaining a lot of insights on his own product. This is what good product guys do. They don't leave any opportunity to get user feedback. He is asking open ended questions to the hosts to hear what they have to say! Love the pod man! #productmanagement
he was the one behind removing dislike button and demonitizing RU-vid channels. so don't get your hopes of RU-vid getting better, it's actually going to be more worse
As creator of the channel in a niche area - watercolor painting, I really appreciate you covering many questions I had, including long vs short content formats. Thank you for this conversation!
I'm not a content creator, but as someone who hopes to one day work for a youtuber or be one myself these interviews always are so interesting. Content creation is such an incredible buisness.
Neal Mohan's humility and pleasant demeanor during discussions make sharing thoughts and ideas a delight. The delivery of this conversation surpasses any other I've seen on RU-vid, so congratulations! RU-vid stands as the ideal and most serious platform for creators. The balance struck with AI only enhances it. We are, after all, human and primarily seek human content, shared by and for humans. AI serves a useful purpose, but only as an accessory. It can never recreate the unique ambiance found in interviews such as this. Thank you all and congratulations once more!
great episode! 14:45 "funds are not scaleable. i dont think funds show long term commitment... they don't have the predictability of the youtube partner program. rev share concepts/the mechanics of the pay outs/how it moves from an ad dollar ultimately to a creator dollar" SUCH cool insight to hear!
You should ask why they censor content and demonetize so much. They say they want to grow podcasts but lost joe rogans because the demonetized alot of his videos
does RU-vid only care about there top 1 % creators or do they also support small youtuber .. also it would be amazing if Mohan could answer why RU-vid is on banning rampage of small channels without any reason
Im ngl I really wsa hoping for you to ask who is his favorite old youtuber and who is his favorite now. (And maybe asking him what he thinks about what Mr. Beast have done for RU-vid between the lines or something) Hey, great episode as always Samir and Colin, thank you.
Great conversation guys! An area I would love to see discussed more is I would love to see more strides in the section of RU-vid Live Streaming. I feel like Shorts and Live happened at the same time and both got substantial boosts early on but since then Live has gone static as far as updates to the platform and moderation side of things.
Instead of answering the questions, he would flip it back to them! At first I thought it was cool because seemed interested in their opinion. It got a bit old after a while and a little patronizing. I thought it was in poor taste that he stood up before filming ended. Comes across a bit rude, imo.
Colin and Samir.. Great interview with Neal. Thanks for sharing it. I am very grateful that my channel is monetized but I think us creators should be paid more. I understand that it's RU-vids platform and I respect that but think about if from our prospective, if there were no content creators using the platform there wouldn't be a RU-vid platform. Creators big and small are putting in the work but are not getting the reward from it. RU-vid is making more money from our hard work than we are.
I first came across your RU-vid last week, after watching your podcast with Amelia (Creator of Chicken Shop Date). I've been a huge fan of podcasts, and I must say I'm super impressed by the way you both come across and the calibre of these conversations. I'm in my "creator era" and this is truly the perfect podcast that could have landed in my view, at the start of 2024. Thank you! This is exactly why I love and watch RU-vid.
I think things created with AI should be labeled in the same way organic food is labeled. Obviously that starts a discussion on where AI even starts? Is an algorithm AI? In the same way people want organic food, I want organic content. I don't want to consume art that is AI generated. I want human flaws, I want what makes us human.
14:53 SO TRUE! I can predict I have made ZERO from 65M short views yet just from yesterday I made £130 on TikTok. 😂👏 thanks to TikTok for keeping the lights on 🙏🙏
@@thatwaterriver3824 I heard from the ceo is the creator fund was costing them too much money so they scrapped it for ad share setting the boundary way too high and not backdating the target views…. Cutting off some shorts creators who get 9.9M views in 90days and not having to pay them £1 for all the watchtime every month 😂👍 come back when you hit 65M views and 250k hours of watchtime and we’ll see if you think it’s fair then 😂😂👍
