Recent changes in how web browsers handle client-side state have unveiled something that many have known for a long time: first-party storage (cookies, localStorage, etc.) is unreliable. Initiatives like Intelligent Tracking Prevention (Safari/WebKit) and Enhanced Tracking Protection (Firefox/Mozilla) seek to erode ad tech’s capability to track users cross-site, at the expense of first-party analytics and advertising.
It’s never been easy to track the elusive "user" reliably, but now browsers are enforcing their own standards of what is "user privacy", and it might be difficult to navigate through the diverse browser landscape without a good map.
In this talk, Simo will explore the impact of these changes on your data collection. Particularly sensitive areas are web analytics data, but similarly experiment and personalization identifiers are difficult to persist reliably, especially if the site does not have an authentication system in place.
Simo has some solutions for you as well, but don’t be lulled into thinking there’s a turnkey solution out there that will bring instant gratification. We’re looking at a new paradigm of constant evaluation of state-management mechanisms, and without an agile workflow in place, there’s no tool in the world to help you navigate the turbulent waters of the client-side web.
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Recorded at SUPERWEEK 2020.
4 окт 2024
