Great input, and coming from a marketing background, I couldn't agree more. Would love to see some examples of small consultancy sites. Since I come from the tech world, I have a tendency to want to over-build, over-scale...but I know that would be a mistake as well (as a two-person shop).
Hi Michael. Great content. Can I also ask you if you know of any agency that has scaled based on a strong paid digital marketing strategy? From what I can hear and understand from your messages, the business grows more on referrals right? But even so, I'm sure there is potential to be tapped when you run a digital marketing strategy with a core focus of paid ads. Have you seen one? Cheers (and thank you. Great content)
Victor sure, there are some. But this is rare in the consulting world. Most firms build on the back of relationships, their network, and the content they put out (speaking, writing, etc).
