What Burstimo Does For Their Artists | How We Get Streams

Подписаться 179 тыс.

Просмотров 16 тыс.

50% 1

Curious what Burstimo does for marketing music?
What Burstimo offers has changed over the years to utilize the most effective and modern approaches to music marketing.
Music marketing isn't just about breaking artists, but giving them the foundation of a high quality fan base and streams which allows them to grow exponentially.
Industry techniques such as Music PR and radio plugging are no longer effective in 2021, with the rise of social media and Spotify, Burstimo use a data-led approach to build fan bases who are likely to spread the word about an artist's music and spend money on live shows and merchandise.
Each year, we review the industry trends and form our own service which ensures we remain at the forefront of music marketing.
---------------- THINGS YOU NEED TO KNOW ----------------------
💻 WHO ARE WE?
We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
📲 FOLLOW US:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
📚 OUR BLOG:
burstimo.com/u...
🎙️ OUR PODCAST:
open.spotify.c...

Опубликовано:

17 сен 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 76

@connerfarrell 3 года назад

I appreciate you breaking down the way you find new fans and present them with an artist’s music

@hannahdanilova440 3 года назад

Is “data led marketing” implemented through digital ads in social media? Is it about retargeting, warming fans, offering magnets, for free, email marketing? I adore your agency and videos! It’s just after this one I really don’t have an idea what’s it about, the major part of your work 😭🙏

@Burstimo 3 года назад

There are a lot of variations and it changes every few months. Everywhere you go online you are tracked, whether it's websites, watching RU-vid videos, viewing TikTok content or engaging with an influencer on Instagram. All of this data can be collected or paid for access. We identify demographics of people who are actively looking to discover new music and have proven to do so by the content they have consumed. Then as mentioned in the video, we use that targeting to direct them to places we know they like to go to discover artists.

@hannahdanilova440 3 года назад

@@Burstimo I see, that’s very smart 👍 Thank you. So it is actually not available to artist’s team to do on their own, even if they do ads on google, RU-vid, FB, IG. Cause they would need that data that only promo companies like you guys can get access to. It’s not available to the public as I understand. We can target people who have expressed their interest in particular music on IG or FB but it’s not possible to combine them all and see who’s been discovering artists across all the platforms. Am I somewhere right? 🤓😉

@rodriguezzzzzz 3 года назад

@Hannah Danilova There is always a gatekeeper 😎💰

@samsmyers 3 года назад

@@hannahdanilova440 it is absolutely available to artist's teams to do on their own. A facebook pixel is owned by the facebook page owner i.e. usually the artist.

@Burstimo 3 года назад

@@hannahdanilova440 It is possible to do on your own, but probably not cost effective. A bit like building a house on your own just because you're staying there for one week on vacation, it's much easier to pay for a hotel room and share a building which has already been built. Some of it has been been collected from ourselves and others from third parties. Over time it has become a lot easier for us to just collect it ourselves than try to buy it in.

@keasounds 3 года назад

You guys are the best and I’m forever thankful for the help you guys give!

@johnsonmaxius 3 года назад

Awareness equals success 🌊🌊💯

@Lalavibes102 3 года назад

Thanks so much 💖💞💚💖💞💞

@afrosensei5308 3 года назад

Good information

@1stNlass 3 года назад

Great video! So transparent and erudite. Thank you!

@rawwritsleah 3 года назад

Thanks for this video! I’m looking to transition my data analysis skills from the hotel industry into music. It’s all about finding the truth and meaning behind the data like you say; love your approach!!

@ther2036 2 года назад

Thank you for this helpful tips hope most coming artists can apply this tips and be independent in case things don’t work out as expected and this way they will have a back up plan Thank you!!

@seanstaremperor 3 года назад

Great, how does one hire your services?

@AllanGildea 3 года назад

Thank you for the helpful presentation.

@VioletRobots Месяц назад

You're such a cool guy.

@Jack-tk1is 3 года назад

Can You PLEASE make part 2 of "how to break an artist "" 😄😄😄😄😄😄😄😭😭😭😢😢😢

@officialsj9465 3 года назад

Great tips 🔥🔥🔥

@datemonthyear 3 года назад

cool.

@drjazz7278 3 года назад

Interesting watch. Enjoyed it. How do you get paid? A direct fee? A cut of the intellectual property? If you really believe in an artist will you do it pro bono with the chance that success might follow?

@drjazz7278 3 года назад

Any answer ?...any answer at all?

@offtherealm5438 3 года назад

@@drjazz7278 I wouldn't know...they've never answered me back...lol

@kingzmn782 3 года назад

Depends on the distribution company you use to release your music on platforms. Most of them will have a royalty section where you collect your earnings and have it withdrawn to a paypal account or a direct bank deposit. However royalties are usually delayed by a couple months so dont expect to be paid right away! Hope this helps :)

@samsmyers 3 года назад

pr companies get paid on a monthly retainer basis plus ad spend

@tylerd8609 Год назад

Why would they do pro bono? This isn’t some lawyer-doctor scenario. You don’t //need// media marketing. That’s a service. You don’t have to have it. Lol dumb question

@LucasGonzalezMusic 3 года назад

Amazing. I would have loved to do a campaign with you guys but you just don't answer emails or messages!. Your youtube channel is super cool though! I'm still a fan of yours!!

@lilzibmusic 3 года назад

Yeah bro they haven't answered me either lol

@alanmakesfilm5253 3 года назад

You said you collect data and labels come to you because you have that but how cant they just collect the data, surely have a lot more powerful in terms of being able to do this? Thanks so much

@Burstimo 3 года назад

Yep, they have their own ways of doing this too, we have a podcast coming soon on this. However, they don't always get the budget to do that for the smaller artists. Also by "labels", I mean smaller labels too and not just the big 3.

@maryharrington1381 2 года назад

So for Artist Discovery, do you guys have playlists and RU-vid channels that you’ve created in-house and built up that you’re putting the artist’s music on? Thanks!

@Hierrito 3 года назад

gracias

@MsVoicemusic 3 года назад

I remember I emailed you a while ago and sent my links but didn’t get any response.

@offtherealm5438 3 года назад

I'm sure most of us Indie Musicians have encountered Gatekeepers in one form or another. Probably why we turn to platforms like Burstimo for help. But isn't Burstimo somewhat Gatekeepers in their own right? I mean they have never responded to a single question of mine.

@Sedicee 3 года назад

The data does look like a real edge that you have over smaller marketing teams. Do you have requirements for taking artists on?

@Burstimo 3 года назад

We need to like the music and see potential for growth. We also like to make sure the artist is the right personality fit for the team and their vision is aligned with ours in terms of what needs to be done in order to take their career to the next level.

@offtherealm5438 3 года назад

@@Burstimo But you guys have never answered me back :-( 😉

@rodriguezzzzzz 3 года назад

@@offtherealm5438 Well now you know, you aint good enough :P

@offtherealm5438 3 года назад

@@rodriguezzzzzz Tell me about it...lol. I did just land a song with Pandora though, pretty hard for them to approve submissions. ;-)

@Jack-tk1is 3 года назад

Do you think budget of 2-4k USD is good to work with you ???

@jhamalhodari 3 года назад

Impressive. How can I get to work with your company.

@Burstimo 3 года назад

We have a form on the website where you can submit to us

@elijahsiegler5516 3 года назад

any new artists in the comment sections?

@UCCAWiditha 3 года назад

I'm pretty new in the music scene 😊 started bc of covid

@pandemicmbm9176 3 года назад

Yep 🖤

@Gaba.Groove 3 года назад

Hi there! How can I hire you to take over my social media marketing?

@Burstimo 3 года назад

feel free to submit via the form on our site to be considered

@deanzenas. 3 года назад

Hey, I'm a Christian Artist, how to grow my channel. I'm guy who makes instrumental covers. Is it even possible?

@vijayashreev2136 3 года назад

dude if i was to release music through distributors what converted file do i use? [ its a song not an instrumental ] is it mp3 , WAV , or an audiofile? i really wanna know!!

@kingzmn782 3 года назад

Depends on the distributor you use! Could be WAV. or MP3. If you're starting out, distrokid or tunecore are some good companies to use to release your music! Hope this helped.

@vijayashreev2136 3 года назад

@@kingzmn782 u just made my day famm🤙🖤, im using tunecore, so what do I use? MP3 or WAV?

@vijayashreev2136 3 года назад

@@kingzmn782 is there like a better option between them?

@UCCAWiditha 3 года назад

I use cdbaby and am happy with their services. They listed down "All audio files should be encoded with a sample rate of 44.1 kHz and in 2-channel (Stereo). The bit rate for AIFF, WAV and FLAC should be 16-bit." soo you can use .WAV or .FLAC

@vijayashreev2136 3 года назад

@@UCCAWiditha i too wanted to use cd baby but damn they take a lot of percentage!! it wouldnt seem as to be a lot in the start but once u hit some numbers ur giving of a lot of ur money!!

@baileywillsxo 3 года назад

Datar led

@LyonBrave 3 года назад

Due for me

@pao5022 3 года назад

Pa$0 nice

@duncanb.a.s2886 3 года назад

I love how artist dont have to make art but basically cater to social media. so sick of this bullshit!

@offtherealm5438 3 года назад

I'm beginning to think that modern music marketing consists of an Unholy Trinity= #1. Gatekeepers, #2. Marketing Scammers. #3. Musicians. .....and Fans??? (fans of new independent music) are about as existent as a unicorn.

@robertojefferson3428 2 года назад

Honestly man it has always been this way. The "scams" have changed faces but seriously how can artists be artists if they have to spend all day playing on social media doing everything but making music lol

@offtherealm5438 2 года назад

@@robertojefferson3428 Agreed....it sucks now, and back in the day. And Payola is still in play.... more than ever.

@robertojefferson3428 2 года назад

@@offtherealm5438 yeah. Listening to this lecture man it's truely the opposite of how people become fans of music. It's not about analytical data. Or converting listeners to super fans. You cannot sell someone into loving your music. There is truly only one way that is proven to grow fans whether in 1960 or today. They hear your music rotating. Then they hear more of your music and they love it. This is now and has always been the problem for independent artists. It is hard to be heard consistently. If you look at the algorithm of Spotify what it really says is that it shows preference to people that save and restream. What that really means is that it favors people they already know. This isn't to say it's hopeless but you need to have a hell of a story,hell of a budget, and hell of a strategy to make a dent. Does spamming people with Facebook adds, getting someone to hear a song once a playlist that may or not be real, and talking to anyone who listens to you once in social media and trying to "convert" then into super fans really sound like the formula for success? What's lost in all of this nonsense is the music.

@offtherealm5438 2 года назад

@@robertojefferson3428 Yes....getting plays consistently you have to dish out Payola. In the 50s your manager had to pay off DJs and concert promoters. Yet, I'm still plodding along because creating my own music is all I ever wanted, What else can I do other than charging forward.

@robertojefferson3428 2 года назад

@@offtherealm5438 exactly. Only difference is that payola actually broke records. This Spotify bull crap isn't breaking records. Half the listeners are getting paid in gift cards. Some are bit farms. Even the legit ones have very low conversation rates from listen to save rates. People likely switch playlists and don't just play the same ones over and over. Not to mention directly paying these curators is against the policy so even if you pull off some results temporarily you could easily get banned lol For every independent artist claiming (labels are worthless)to be making tons of money theres literally a thousand losing hand over fist. The worse thing is that the artistic brain and the "business minded" brain don't operate off of the side of the brain. So the more artistic the individual they'll be much more likely to fall victim to scams because they've made a great product and just wanna be heard. When we turn all of our musicians into cunning cutthroat businessmen we end up with creativeless,soulless content topping the charts. Sounds about where we are. The funniest thing is that if the major labels are dead and independent artists are "ruling" like I've seen claimed than the indie/mid major labels that developed talent would actually have taken over. Instead they went nearly extinct. Interesting to think about

@pao5022 3 года назад

HOw can I let u hear something from me

@Burstimo 3 года назад

On the form on our site