When picking your audience in discovery ads you can exclude your current subscribers, you can also target google pre-made interest groups or specific channels if you think their audience would appreciate your content as well. So it is useful for smaller channels that are not being discovered otherwise
I usually just avoid videos that have the "ad" Tag on them. Although if I had seen your ad, I would have clicked. So maybe the ads don't really work on users like me who assume any kind of promoted video will be garbage
The problem is that good videos are rarely promoted, while garbage usually is. Immagine Tom Scot promoting his Copyright video. It is amazing. But it doesn't need a promotion. It spreads through forum posts like reddit, word of mouth and the YT algorythm itself. "Whats the best matress for you" by random matress shop down the road is not spreading on its own. Cause it is boring. It might be interesting to you if you are in search of a matress, but few people are and even fewer talk to their friends about it. So of course, it's an ad. And boring garbage.
@@Sohzy I kinda do that subconsciously and from the other end it's really unfair if you think about it. I think more subtle advertisement is the way to go
@@deprilula28 It's why I think AdBlock isn't as bad as some people say it is, if I'm not going to click on the ads anyway, why should I waste the advertiser's money being forced to watch them? It helps narrow down the demographic of people who see ads, and that might be part of why RU-vid hasn't taken any steps to counter it.
May be relevant to you: this video appeared in my notification feed (not my normal feed) as a recommendation? I'd never seen one of your videos before. It's possible this ad run gave you some algorithm momentum.
As a Google Ads specialist... this was not done correctly 😂 but that’s okay. But I’m still impressed! It’s sold as easy but it's really not. Please message me I’ll be more than happy to help you (Free advice etc). A few things - What was your targeting? Keywords? Audiences? It looks like you didn’t set any at all meaning your ad was just shown to anyone and everyone (not what you want) - Running ads for only a few days isn’t long enough to tell anything. The algorithm also needs time to learn. - Your Ads aren’t actually Ads they are long form videos so aren’t going to perform as well - Calls to action weren’t clear enough
Agreed, I do the same and had similar thoughts. My biggest callout is the claim that the campaign optimized for the video that asked people to subscribe...it probably wasn't for that reason. Google definitely optimized for delivery, meaning they try to show your ad to the most relevant people, but it doesn't work that quickly in my experience and it is dependent on the settings of the campaign. If anything, it just optimized for a higher click through rate, meaning the thumbnail of the ad is more important. Maybe optimized for view rate. Like you mentioned, hard to tell without seeing targeting and settings.
he rlly is a treasure, isn't he? I've been having for over a year a bit of a hard time which makes me mostly angry and hating my life but his content/voice calms me so easily. Thank you a lot
Definitely spend some time in the campaign setup. If you have a limited budget...make sure to really hone in on your target audience. For example, I'm testing an affiliate link for a product I use very frequently and so far it's been panning out because I'm very focused on my target audience. What I will say - the pool of users is much, much smaller...however, it's worked very well over the past ~6 months. Good video!
I do this for a job, your budget capped really quickly from the minimum CPV of ~£0.01. The majority of traffic is on mobile which is why you had the most views/impressions there. Given you're paying ad money to get ad views, you'd need to focus on people who haven't seen your videos before you match your viewer profile, and try to convert them to long time viewers.
@@kliksphilip sure thing man, in the campaign settings under additional settings you have frequency capping, that'll allow you to limit how often someone views your ad, providing you're able to link that view back to the same session (someone browsing on incognito or across multiple devices could still see it multiple times). You can choose to target specific ages and genders through the demographics section, where you could focus on your largest viewer base. Beyond that, there is the audiences section, where you can target people based on some pre-made affinities, such as interests and if they're in-market for something. The interests would be most useful for you here, there might be some data on your youtube analytics that ties into this, but I mostly work on sending the traffic to brands/domains so not 100% on where you'll find exactly how the subsets are performing organically for you, but it's fairly intuitive so there should be a couple that jump out. The only other recommendation for a limited budget would be timing when you want it to show, and limiting to devices you think would work better for you, so for example only serving on desktop. There are a bunch of things you can do with this to get it to work best for you, but I'm not sure if even with that mix it'd improve the cost per subscriber enough to be profitable without increasing the value of each view to you, as you mentioned in your video. Sorry for the wall of text, hope this adds some context to what I mentioned previously, meant it with the best intentions.
So to summarise and oversimplify my other post: This could help youtubers that have less than about 1000 subscribers, since at that point the hard part is getting anyone to even look at your content to begin with (youtube barely seems to promote videos from small youtubers at all by itself) But past a certain point, it IS just more effective to try and identify what works and what doesn't in your content itself. -------------------------------- (some slightly more detailed commentary below. Feel free to ignore.) Given my experiences and knowledge of various extremely tiny channels, (sub 100 subscribers) and how they differ... It's easy to say 'make better content'. But that has no meaning if nobody looks at it. You can guess at the quality of a video you make by the watch time figures. But that presumes there ARE people that look at it. (even if it's only for 5 seconds or less.) Nobody with a video that has gotten 0-3 views in 10+ years (yes, I have seen such things) is dealing with a video quality problem. At least, not directly. Because what can you say about the quality of a video that has literally never been watched by anyone other than the people that made it? Thus if you're struggling to get anyone to watch your content at all, this may help initially. But once you're past a fairly basic threshold, it stops having any value...
That's not (just) adblock, just a budget limited video campaign with no bid adjustments. Most advertisers set at least -50% for mobile and try to compete more for desktop. So when someone doesn't set adjustments, Google will throw most of their impressions in the direction where CPV is lower: mobile.
It's also there to train all their AI models. They literally trained an AI off of the mannequin challenge. shorturl.at/sCDQY ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-QSVrKK_uHoU.html
This was quite interesting. I've seen a couple channels trying to launch their success via ads. Unfortunetly all of them just didnt fell like they put in any passion at all and their channel, videos, thumbnails and titles seemed very blunt and boring. I was wondering if it was worth it for them to advertise their channels this way. Now im pretty sure it was not ^^
It would be interesting to know how different the result will be if you do this with a clean account without any subscribers. The hard part is to earn your first thousand subs. Getting subs is an exponential process.
Wow, that's actually pretty crazy that these days for just £100, you can get more than a quarter of a million people to see something. As more people (especially in rural areas) get internet, I'm sure that cost will only drop more.
@@kliksphilip im still suprised that 99.5 percent of PC users have adblock. I know a lot of people who don't use adblock. Maybe its people who watch your content are more computer savy and use ad block?
@@slowmomma7222 Yeah, I agree. Most computer users are clueless about adblock. Id suggest its that people who watch Kliks videos, are people who are generally, better with computers.
I"m a really new youtuber, and the ads have been quite helpful, especially when I don't have a good way to promote the videos by myself! I'm using really low budgets like a dollar per video, and sometimes it kickstarts a boom in views and subscribers, so far I'm happy with it
I tried doing this with one of my videos. While the boost in "viewership" was welcome, I didn't receive a single extra comment from the promotion. It made me question whether those views were actually legitimate. I don't want to be buying views, so I cancelled the promotion. I'd rather the video grow organically. I suppose one benefit to doing this though is that at least here in the USA, it's a tax write-off.
I did spent $24000 Dollar on Google Ads over 1 year so far :D but for our gaming app not a youtube channel. We made $27000 back from it so far. Roughly 240'000 app installs. Yes the algorithm learns. After 7 day it should be optimized. In my case its just set up to make this profit and get installs if i would bid more we are quickly to only break even or lose money. Gotta monetize the app more, so the installs become more valueable to us.
4:20 Probably adblock tbh. Not only do PC users tend to use adblockers, let alone the somewhat nerdy audience of 3kliks; but apple users might not physically have the option.
The algorithm showed me this video.. and I wanted to watch atleast the chicken and squares video.. but dude where do I find it.. your channel has so many videos.. link it.. u talk about something, you link that in the description..
That type of add displays better on mobile devices, which is likely why they were served more on mobile devices vs desktops. Video ads will likely show more viewers on desktops.
sub bots are just a number and will never interact with you. Ads targeted to real people have a chance to attract people who will engage with your content.
it would have been cool to do one £100 ad that plays before the video, and one that is in the recommended sidebar to see which would have got more attention. I never click on the sidebar ads, but will occasionally click on video ads, so it would be cool to see which is the better investment
For some reason, even though I'm not subscribed, and even though it's not the same account, I've been recommended your videos after every major mental health crisis in recent memory. I genuinely associate your background music with how I feel after talking myself down from a panic attack
Must work, I have never seen your channel before, yet you've appeared near the top of my suggested every time I've opened my app in the last few days So at the very least, RU-vid seems puts hold a channel to the light if they drop money towards Google 🤷♂️
It's not about phones being more popular than PCs in general, it's just that most people watch RU-vid videos when they've little time in the bus, while walking or on the toilet. Most people I know use RU-vid on PC just for music or educational videos.
I mostly watch on mobile browser. Your videos I've gotta pay attention for 10 minutes. I might stick on a RU-vid video on desktop if I am doing something else. So it would be rare for me to watch yours that way.
If I ever get an ad on a video that I don't want to get an ad on, I continually reopen the video until I don't get an advertisement. However, as for pre-roll ads, I notice that some RU-vidrs just advertise their whole videos, and that usually makes me want to click off even faster. I don't know what it is, but it just feels effortless, and it feels a lot like an afterthought. I haven't gotten ads built into the recommendation and up-next categories of RU-vid yet, but I imagine I would spend extra effort to not click those either. I don't like being sold to, and advertisements are the biggest insult of that. I would much rather work a job for an hour and quit, as that would be much more time efficient, to me, than watching an hour of ads. This is why I enjoy when RU-vidrs set up patreons. NerdCubed is my favorite example of that, as he disabled all of his videos' advertisements, and he is making $8,431 a month as of right now.
I remember seeing the chicken video in my recommended, thinking it's a new video, watching a few seconds, and then closing it when I realized it's an old video. Didn't even know it was actually an ad.
As a viewer i never once clicked on an ad. Apart from the fact i use adblock on PC on my mobile phone i will spam the skip button until it works. I just never understood ads since no one is remotely close to even get me somewhat interested.
3:25 Exactly the interpretation I was making in my mind, and I think that would make sense? The issue being (as you previously noted) - there'll be a bias towards your actual viewers, think "oh, 3kliksphilip (or WarOwl or whatever) viewers seem to click through this ad and even turn it into 'earned views', let's show it to more of those!" or something like that. Although I would hope not only the metric but also the algorithm to not count someone already regularly watching the videos as an 'earned view', but for business reasons it certainly would make sense for them to not care...
Apparently if you private a livestream or set it to sponsors only and advertise it, you can get millions of dollars of free ads. Search "lol mobile gaming"
This video was recommended to me out of nowhere and made me subscribe, which wouldn't have been possible without your ad campaign. So count me in as a gained subscriber from your ads, maybe it's profitable after all but you just have to milk it for all its worth
Your videos were recommended to me because once you used to make games or maybe post content about game development would you mind giving us links of games you posted on your free speech video? Anyway I'm enjoying your ideos thank you!
I never understood one thing . When I created a account I selected by mistake automatic payment method when I want manually and until now I can't change it . I send many times mail to Ads (no answer). I got stuck. What should I do .Please , if someone can help me to change my payment method on Google AdWords ??
This is rad, but I just use my community tab. I have a unique situation with my content that means loads of people see the posts thinking they don't know my channel (but the reality is that they've just seen one of my more viral edits and never subscribed).
Hey Philip, one thing I'd really like to know is how much money youtubers get when people who spend lots of time on RU-vid - and thus make the foolish decision to purchase a RU-vid premium subscription, such as myself, - watch their videos, given that said subscription will remove all RU-vid ads. I vaguely remember pyrocynical mentioning it ages back and suggesting that youtubers get a bit more per view for premium users, however I don't have any idea how any of it works for youtubers, and it's long been a subject of my curiosity.
