What happened to Alfa Romeo? 

what happened to alfa romeo? the same as with the entire automotive industry. Electric fashion and China. I ignore the fact that stellanitis is ruled by the French.

The problem is the French bosses, the Spanish designer, the French engines, French design and Polish workmanship, and they intend to sell this car as Alfa Romeo

From an italian, I can sadly say that our automotive industry doesn't exist anymore. Only Ferrari and Lamborghinis are properly made and built in the mainland, just saying. The rest is only history

Front looks like three cars stacked on top of each other like pancakes 😂

the design was very much limited from the french platform that stellantis gave to alfa romeo. plus, it's a semi-french alfa that will be produced in poland, and as an italian it's not the best of the news

As an Italian car lover I'm sad to see even Alfa Romeo being a victim of globalization, both from a design and platform standpoint. In the front looks like a Clio, in the rear looks like the new Prius with a Peugeot engine

Definitely would love to see you redesign this in another video

When I first saw it as a thumbnail on another RU-vid channel, I thought it was a fan made concept. Not gonna lie.

The design seems very unbalanced , lacks a constant design language through the entire car .

I don't know why... but it reminds me of a Renault Megane RS. Weird 😐

When I saw the thumbnail, I initially thought the bottom one was a VinFast

I thought this was the company that created the modern 33 Stradale just about a month ago. How’d they go from that to this within the span of one car model under the same designer?

When I first saw this new Milano, the first thing I thought was “Alfa Romeo did something very un Italian by creating this design” it’s not beautiful at all. It’s almost too design trendy and not beautiful. Especially with the weird front with those blacked out panels around the headlights.

I suspect it's the same issue many other new EVs have; trying to 'look' like an EV instead of something good-looking..

im sure the designers were disgusted by this too, but mr. ceo probably made sure this shit design was pushed through

I agree with you. I’ve had 7 Alfas and know almost every single model in history. The front badge needs to be re-worked slightly to get it right. The Alfa Romeo scripting on the grille is way off imho looks like an afterthought or an aftermarket add on

this thing looks god awful

I think the rear lights are inspired by the spoiler on the Alfasud. Pretty cool in my opinion but it's defenitly a different design than what we've seen before. I think that the front and c-shaped lights are forced by the intakes there which are in every other car on that platform.

What happened? Carlos Tavares.

and now it won't even be called the Milano, it's now Alfa Romeo Junior

Why is it looking like this? Because it's for middle-aged mamas who just want an exclusive looking car for a low price. Designed for people who have no idea how an Alfa should look.

As a long time alfa Romeo driver (currently Giulia Veloce) I don't like the exterior but the interior is actually good. However the technology is not very intersting. Compared with a Volvo EX30, the design is probably better but it lacks power and Why, WHY is the EV FWD??? Why not make the alfa romeo an alfa romeo with more power and RWD? I'll stick with my Giulia Q4.

This is such a good channel! TNX!

Great video! You are right because It Is a Peugeot 2008 with a different body!!

great video and design skill - subscribed

I say this as an experienced architect and as an proud owner of Giulia and Mito and also as your early subscriber: I don’t like Milano but I’m trying to understand it. First of all it isn’t fair to compare Tonale concept and Milano production version. Second, you know that everything in design is about proportions. For me, production version of Tonale is completely wrong and worst of all (Stelvio-Tonale-Milano) in terms of proportions. The last but not least; Milano tends to be best of the trend not to set the trend and thus achieve market success instead of be one more beautiful Alfa no one is buying. So, yes, it looks like 2008, but it looks better, not worse. Yes, it should have had the more simplified front look from Tonale (look at some Reddit posts) but it is still full of some good Alfa details, let’s see how it drives, after all, that’s what we love and buy them for even more.

GMC Aztec vibes.

It looks like a mixture of other cars

Great video as usual, but one criticism from me. Although they clearly look alike, the Tonale concept and production versions differ substantially. The production Tonale is far more clumsily proportioned than the beautiful concept. The profile isn't nearly as successful with a taller, longer rear quarter section. In this respect the Milano is actually more successful than the Tonale. Some of the detailing on the Tonale also differs from the concept. For example the 3 element LED graphic that make up the front lighting signature are too far below the leading edge of the bonnet, compared to the aggressive squint of the concept. I'd have preferred you to use the production Tonale for this comparison, as we never saw a concept Milano, so it's not such a fair assessment. I do agree that the Down Road Graphic is overwrought. The 3 LED top section could've been just a narrow strip, drop the extra LEDs adjacent to and below the headlamp, and the house the actual headlamp (original BMW X5 style) within the red bumper. The rear lighting and 'spoiler' graphic is lifted directly from the 1970s Alfasud TI and so for me, there's heritage there at least. Similarly, and although the modern black glazing approach differs, the high-positioned, very flat rear lighting assembly also reminds me of the approach taken by Giugiaro with the 1970s Alfasud Sprint (later just called 'Sprint') coupe.

For me, it seems that the design of the headlights has similarities with the headlights design of Renault Arkana, Austral, Megane, and Captur. Because of this, I don't feel a strong Alfa Romeo identity in this model (at least in the front design approach).

Compare the front with the Brera and try not to cry

Btw, could you please do a comparison between the 1st generation Škoda Kodiaq and the new one. As an early adopter of the first one (which I still love dearly) I am very disappointed in the 2nd gen, but I would like to hear your professional opinion 🙏

That’s because it’s not really an Alfa, it’s a stellantis generic design branded as an Alfa but could’ve easily been a Chrysler or a Peugeot

Informative video

I like this car very much! Nice look and emotions. Wating to examine it at dealer.

Well, it's not the Milano anymore...

The wheels seem to evoque the Cloverleaf they use for the performance models, the "quadrifoglio". I seen another version with 3 spokes if I recall correctly. However I'll always prefer the 5 rings ones.

I think what the Alfa designers are trying to do there is to hide the fact that the car has a very tall bonnet with a very short overhang (just looking at the Opel Mokka and Peugeot 2008 which is based on the same platform and you'll see what I mean) - if they have gone for the elegant lines of the Giulia/Stelvio/Tonale, that would look very obvious. P.S. they're now renaming it as the Junior after issues with the Milano name when it's not made in Italy...

I will hold out judgement about the new Alfa design until the new Stelvio (2025) and Giulia (2026) will be presented, as I hope they will not be as constrainted as this one from a platform carry-over perspective. Their head of design did a great job at SEAT before with the current Ibiza and Leon IMO.

The back looks exactly the same as the upcoming 2025 Nissan Kicks. Poor Alfa Romeo

I immediatly compared it to the Tonale, just like you did in the video. The Tonale looks so much better.

It’s a Peugeot disguised as an Alfa Romeo.

Their intern sneakily switched out the final design to his first project.

I was hoping to see a redesign made by you... maybe in another video?

That retro grill is amazing

I'm italian, and no one here like this new design

It’s just been revealed today that Alfa Romeo is changing the name of the “Milano” to the “Junior.”

Updates: the name of this car is no more "Milano", but they turned into "Junior" due to italian regulations

I can also put 1000 HP on a fridge. Would feel the same.

Ok, but we maybe should seperate the areas: 1) The Plattform isn't so worse (ok, 54KW is 2022, 4WD missing) 2) Build in Poland is sad for Italy, but the quality is ok (but not the best) 3) The Design is for Alfa awfull. As first impression and looking in details (like Bempli did). PS.: This could be such a nice car, but there are so many Anti-Alfa Elements which i can't understand (also if you have 4 cars on the same Plattform, there is no reason to loose the Italien Style on this one) ... sorry, i don't get it

I've been watching the Italien car design for sixty years now. And during that period of time they really had some severe up's and down's. In the case of the Junior (Milano) I totally agree with you. The rear view reminds me heavily to modern Toyotas. A brand which isn't particularly known for superior design.

Nothing can damage Alfa's design reputation. Our generation saw ARNA produced

At least the proportions are decent. The Tonale is horrendous in that department. With EV tech (it's not the way forward) we had the chance to make cars beautiful again. Instead we have blobs and generic crap.

Definitely seems like a heavily reworked Chevrolet blazer

It looks like a Citröen

A hatchback would have been better even if it was based on the 308/astra ...

By moving the "shield" up, The Mesoneros went crazy and were no longer able to manage the resulting compositional and design problems. In any case... "it's not bad". If it had been designed by an Italian from the Centro Stile Alfa Romeo, free from the constraints of the French and Spanish, (maybe) it would have come out better. But let's see!

I LOVE hybrids. It's literally best of the both worlds. I'm rocking a BMW 225xe right now, and with it's electric assisted 4WD, I'm flying from traffic lights and leaving most cars behind, especially in winters. That's why I'm pretty optimistic about the (4WD) hybrid version of Milano.

French platform, chinese design, made in Poland and its called Milano 😂😂

currently my daily is a Peugeot 2008, so its pretty obious I'm already willing to get one of these. And yeah, I have had other Alfas in the past

Renault wants its front lights back 🙂

I'd like to see you do a major redesign of the Dodge Hornet front end. It need to be far more distinctive. It reminds me of an old man that hasn't any teeth. The bottom edge of the bumper needs to come out farther than the edge of the hood. No wonder it is not selling. It is a great car and value and should be selling in far greater numbers.

I think that wheel design somewhat mimics the four leaf clover.

It's had a name change courtest of the Italian government, it's now called the Junior. A great name in Alfa history, unfortunately this car doesn't come close to anything related to Alfa Romeo.

We thought alpha romeo will never make ugly car, genuinely every car they made was great in design and here we go... another company trying to be super modern in design

Alfa Romeo Milano's front looks Renault Clio

i honestly like this a LOT more than the weird cheap looking kia-like design on other alfas the rear looks a bit weird, but in the front it really reminds me of an Aston Martin DBX which i really, really like.

well you left out the design elements of the original Milano, it makes sense why they did the brake light strip this way, and also if you look at the rims, it makes a nice modern 4 leaf clover, I like that but not on this Milano, it doest really have performance to wright home to...

The front really looks like a Renault now and the back looks like a Peugeot.

yes design is busier , but to my eyes it looks better.

Alfa Romeo Tonale concept was perfect. The final product is disapoitment. They use the Jeep Compass platform and length-height propotion is a mess.

You are comparing the study of the Tonale with the street version of the Milano- that is not fair and is not telling the true story now...

Sticking to my Giulia forever!

Looks like a Renault

They changed its name, it's junior now, check it out!

why does everyone need a C shaped light assembly? first Ferrari, then Toyota, and now this lol

6:20 Bingo!

This is a case of focus group guidance not always being the answer.

The Milano is a design mistake.

That's crazy. This is the first alfa I think looks good.

The rugged Alfa with black plastics all around? Just why?

It’s a French car made in Poland. Nothing Italian.

Just happened that sadly is not Alfa Romeo anymore.

Looks like a Renault to me.

you meant Alfa Junior :)

Looks like a Renault Megane

BMWzation of Alfa

It's a Peugeot in drag, that's why it doesn't look like an Alfa.

In total agreement, this is not a sleek continuous line design, it's far too messy at the front. I'm quite disappointed. It looks like a Renault from the front. Not true alfa styling

I think it looks good, better than a LOT of other SUVs.

33 Stradale to this. Sheesh.

People are just talking negatively about this car and it looks better than most SUVs. Its mostly Americans criticizing this vehicle. They did not make it for North America its for Europe and they can appreciate designs that dont look like a Toyota or Honda

156, 146, 147 all so much better looking compared to this Asian Alfa. Even the odd 145 breadvan (which I like) is looking like a beauty queen compared to this sh@t. Is there no one in the design office that looks at this Milano and says, hmm it does not look alright at all?

The front end looks like a Vinfast VF8 on steroids. The taillights look like a Prius. The side view with the floating roof maybe like a Nissan Kicks 🤔

You would have to be insane to buy an electric Alfa Romeo. I have owned quite a few Alfas and the electrics of these cars are a total nightmare. I’ve currently got a 3 1/2 year old Giulia which is treated with such care and I am now on my fourth major electrical problem with this car. It is a total and utter nightmare at the moment and the dealerships are the worst imaginable bunch of fools.

Milano: Design by "Bob Romkes", designer of Citroën numéro9, ex DS Automobiles

Sergio Marchionne would have never let this come to production. Yikes

I love the design. Italian knows EV should also be sporty not object design.

I would love to see you do new Alfa Romeo 33 Stradale vs Alfa Romeo SWB Zagato. Milano's tail lights were probably inspired by Zagato and i didn't see you make review of that car's design.

I swear to god when i saw this car the first thing came to mind was saab