What has Happened to ORIS Watches... 

You’re absolutely right. Quite alot has changed in the market and to Oris’s range, which has shrunk; eg Artix, Chronoris, have disappeared, other ranges have been reduced or totally stagnated eg Artelier. What remains, whilst very nice, somehow doesn’t have the ‘ooooo’ factor, or the finessed price point it once had. The rise of some excellent, more dynamic, microbrands (eg CW, Farer, Formex, Monta, etc.) has also sucked bandwidth away from Oris, and the volume of, and choice from, competitors has not been this voluminous for five or six decades. Oris is being squeezed from above (more brand hype) and from below (better value and designs). Having said that, if what I hear is correct and sales for many big brands are properly tanking, the hype bubble is deflating rapidly. That is both an opportunity and a threat to Oris. What’s happening to *its* sales atm? 🤔 Being part of a big group is no gaurantee of success; consider Blancpain, Breguet, Baume & Mercier, even JLC is not doing that well. Big groups seemingly focus R&D and marketing resources on the brands that already have the highest profiles. For me Oris needs to regain its surprise-and-delight. But then again, we are the watch community and only a very small part of the market. Perhaps its conservative approach is necessary for survival.

Its funny how just a few years ago, all the reviewers were saying things like "Its a lot of money for just a sellita movement" or "its a shame that Oris dont have their own movement". Now when they do, people still complain.

Oris will bounce back quickly. They are their own brand and make decent honest watches. I have deep respect for the brand and brands like them.

You nailed this topic IMO. They lost their audience with the more expensive in-house calibers. What I love about the brand is their history and original watch designs which were accessible due to integrating mass produced (yet dependable) movements. Now, if you don't buy their in-house movement, its like you're buying a subpar offering. One loses the feeling of getting quality for money.

We watch enthusiasts are a fickle bunch-we wanted in-house movements then complain about the much higher msrp! I think many watch brands trying to go upmarket these days are in for a lot of trouble 😎! Best regards

Tudor. Oris used to be the best value proposition for its price point, but a combination of Oris raising its prices to justify an in-house movement (and a 5-day automatic at that, a contradiction IMHO) and Tudor increasing their value proposition without a significant price increase, has hurt Oris' perceived value.

I just bought my first Oris a few days ago here in Kuwait and I'm impressed. The Oris Aquis Upcycle for $1,060 usd. Thinking about going back to get a Big Crown Pointer Date red face for $1,100.

I like this topic. As an Oris fan, I'm happy to tell you why I stopped buying Oris watches. It is their strategy of having 38 hour basic movements, or 120 hours expensive movements which puts them near Tudor (or Breitling, on a discount) pricing. I wish Oris had: -kept the iconic red rotor design on their movement and -went for a price-sensitive movement upgrade approach, perhaps having 48 hours of power or so but still offering competitive pricing. There are so many Oris models where I find myself saying "almost", simply because the price feels too steep.

I think you’re spot on about price being the biggest factor. Once they push into the $4-5k range, the value is no longer there. They are competing with Tudor and Omega at that point. I prefer them to stay in the $1-2k range.

Could it be the letters are doomed? What I mean is, you could just as well made the same video about Fortis. Privately owned, pioneer in watch engineering for space. Best watches quality wise. No copies of well-known watches but watches that stand on their own. Why don’t we hear more of them on RU-vid? Exactly, because the masses see a watch as a status piece. Brand snobs are plenty. Yes Oris and Fortis prices are too high, and those brands are paying a price for that. It’s sad because “(F)Or(t)is” both deserve much better. Perfect video as always!

Oris makes excellent watches, some have 5 day power reserve, that most people never heard about unless they went to an AD that stocked it. Omega & Tudor seem to dominate the $2-5,000 price category. Oris needs to find a celebrity, place its watches in a TV show/movie, or sponsor a sports event to call attention to their watches. Or...get the ID Guy to do an exclusive video and visit its factory to show how the watches are made!

I've been an Oris superfan for years. Their sellita watches were amazing value for money and my Aquis GMT was and still is my most special watch (for sentimental reasons). But, ill hold my hands up: I was in the market for a £3-4000 watch for my 40th birthday this year. I could have bought a calibre 400 Oris, but why would I when I could have a Tudor for similar money, so naturally got the Blackbay 58. And that's the problem for Oris. They can't ever compete with the prestige of the likes of Tudor. I hope they get it right though, because they are without a doubt, still my favourite watch brand.

I love my Oris Aquis. I bought the Sellita version two years ago before the recent price hikes. It's such a good looking piece and it almost never leaves my wrist. I've swum in the ocean with it several times, I love putting it through its paces, and it can keep up just fine. That being said, at the moment, there aren't many other Oris models that really tempt me. I hope they will come out with something interesting in the future, maybe something new within their ProPilot range.

Wow...talk about timing...I was just talking Oris watches tonight with a friend of mine on the phone about an hour ago, we are seeing some very decent discounts at a local retailer. I think brands like Tudor took a huge chunk out of Oris's pocket in recent years Excellent video brother 🥃

Years ago Oris was hotly discussed on RU-vid - we couldn't get enough of them. From excellent price points, interesting designs and general appeal to the new-timer or experienced enthusiast. What has changed? Or what hasn't changed (more to the point) 🥃

Oris. They aren't a 'destination' - they seem to be a brand that most enthusiasts move through on their way to more 'prestigious' brands, and that ain't gonna work when the prices of the majority of their releases start nudging up to those brands. I was on an aggregate sales site before watching this and there were 3 'Kermits' posted within the last few days .... all at substantially less than retail and I'm not sure they'll sell quickly. Funnily enough, it seems like the only Oris watches that seem to hold value are the ones with vintage styling - and that's a good indication of what the community wants from the brand. It's also what's been largely absent release wise. Interesting upload IDGuy (as per). Thanks and enjoy the weekend. Edit - spelling

I talk about and wear Oris all the time...

My first "good watch" was an Oris Big Crown pointer date. It was a gift to myself to cebrate my graduation. I sold it to purchase a mint 145.022 (1969) Speedy shortly afterwards. So I've always had a soft spot for Oris, and now keep a T2 diver in my collection. I purchased the diver in St. Maarten on vacation. I convinced my wife it was for our son....it was the first time he had gone swimming in the ocean (I will give it to him.....eventually 😄). Oris was an amazing value for money brand. Since their transition to in-house calibers, I have purchased Hamilton and Longines and haven't strongly considered Oris. I hope that changes in the future because I do agree they are fantastic watches. For reference...I believe the pointer date cost $900 Canadian in 1998, and the T2 diver around $1300 several years later....amazing value.

Excellent critique and glad you have said all this. I love Oris and the brand is the focus of my collection, but they have really lost their way in the last years. The focus on in-house movements and expensive summer watches has undone a good part of their usp.

This brand earned my respect forever, especially since the wholesome Teddy's manufacture-tour

the truth of the matter is. When higher-class watches were unavailable, oris was a valid option. Now with prices normalizing, interest shifts to the more popular brands and their models.

I really appreciate your critique of Oris. You mentioned their move to creating in house movements which in turn means higher prices as a possible reason for diminished interest. I wholeheartedly agree and it’s not just in the initial purchase price but also the subsequent servicing costs and time delays. My profession requires extensive travel and with high quality third party movements, there’s just no downside for me in taking advantage of the reduced costs of servicing and the increased availability of watchmaking services that are thoroughly competent to accommodate. The turn around times are an additional advantage. These are significant factors I consider when thinking about a purchase. Your presentation is phenomenal as always and it’s always extra special when you cover watch brands that for whatever reason don’t get the attention they deserve! Very well done!🥃

I've had 3 Aquis including a 400 in blue on the bracelet but now have a basic black on the strap and love the simplicity of it. I also have a white face rectangular, a big crown date on a canvas strap and an older BC3. I love that so few people know the brand, their independence and the quality you get without spending a lot of money. But I agree I couldn't justify spending on the higher end models.

To your point, marketing (classic and social media) is arguably the most important thing in the watch space. Unfortunately, Oris can't afford to compete in that way. I still love my Oris Miles Tonneau...

The big crown pointer date, but with the modern design and small seconds. Is one of my fave watches ever, its a bit too pricy for an oris imo to get anytime soon. But i wish they focused on that line more.

My first automatic was an ORIS Big Crown Date with ETA2824 purchased in London for the princely sum of GBP550. Bought it 20+ years ago, and had it serviced recently. Adjusted for inflation, the equivalent cost today is GBP1,006 (according to the Bank of England inflation calculator). Still a beautiful sunburst dark blue dial and the bracelet is lovely.

Excellent critique. This is one of the mid tier brands Tudor has taken out ….. more to follow?

After reading your title, but before watching the video, I asked myself... “what is my biggest complaint against Oris?” And it was the price of their in house calibers. It leaves me with the impression of, “here is a $2000 watch. Here is essentially the same watch with our in house movement for $4000.” And its not that I don’t have watches in or above that price range. Its not that the movements are not beautiful with great features. But there are so many more options at that price point that not only have great movements, but what I would consider a level or two higher in overall finish. On a tangent, I do think it is amazing that they got 10 days of power reserve on a single barrel. I’d love to disassemble one. The barrel is huge and goes over the center of the movement. So I am really curious on how they handled the center wheel and center seconds. 🤔

Oris used to have such funky designs in the 90s/early 2000s aswell. Stuff like a divewatch with a regulator complication for example. Wish they did more interesting stuff

The hour hand. I mean you cannot un-see it, can you!? 😂

I got back into Swiss watches thanks really to the Oris TT diver! 44mm, 300m, stainless with those polished outer links, the RED Rotor! I felt like a millionaire wearing that. It had style and value. I’ve long sold it and never owned another Oris, but it laid the foundation for my love of this “hobby”!

Dear Mr IDGuy, hello mate. I’m glad you brought this up, Oris is a Brand that I admire. Must be hard for an independent though, to get a feed with all the sharks swimming around in the same pool. This watch space is filled with lots of sharp teeth. Coffee is key my friend. Life in a cup ☕️ Love your sincerity and honesty behind your videos. ❤

Feels like they are having a creative pause, after working hard on their own Kaliber.

Great video brother, I totally agree. I think Oris wanted to push on more fronts than they should have, raised their prices while the brand is not ready yet for the up price competition. Have a great Weekend!

I would love to see them go full brushed finish on the bracelet for the Aquis

I like the late 90s, early 2000s BC3 pilot range. I picked up a 7511 chrono almost complete for $350 USD. Amazing watch!

@ID-Guy thanks for this video about Oris. A brand I really like, owning a few of their watches. They are like the Swiss Seiko? Too many variations, maybe consumers are paralysed by too many options/variations? I gravitate to older Oris, there seems to be more effort put into the details on the dial back then rather than just printed dials.

I've heard that the Aquis is their best-seller, and that seems reasonable. In light of that, I guess it makes sense for them to make only minor changes. The upgraded Aquis is the result of many (admittedly) small design decisions which should be interesting for those who look and think about those things, and I'm surprised you didn't discuss them.

When I consider my own 12 year watch journey : Over time, I moved from Rolex, Omega, Breitling to Formex, Traska and Baltic, skipping Oris in the middle. It’s a shame as the big crowd Wings of Hope is one of my favorite timepieces and their boutiques and staff are really nice.

"Independent" and "in house" only hold so much meaning when a company is entirely materialy dependant. If I'm not mistaken, all of their manufacturing is outsourced. That's interesting from an independent design standpoint, but in terms of actual "watchmaking," can they really be considered either "independent" or "in house?"

Interest commentary ID Guy! The brand that lured me into watches back in 2000 has to be my first purchase ever, a simple Movado museum black dial with a single silver dot at the top. Since then it’s been Breitling, Omega, Seiko, Tudor, and now I’m on waitlist for a Rolex left hand drive GMT or submariner w green bezel. Oris on the other hand has never had the IT factor which made me desire it enough to buy one in the collection. However I wouldn’t argue against its quality nor robustness. Cheers to another week my friend 🎉

I’ve got a vintage Oris big crown pointer & only 3 months ago bought a Oris big crown pilot! Fantastic watches! I’m still looking to get an Oris 65!😎👍🏼

I was listening to the head guy at Oris talk at Watches & Wonders a year ago. There was so much silly talk about Kermit, Muppets, Oceans....I got bored and annoyed and turned it off. What about watches!!?? One more thing: can you please, SOMEWHERE, state the accuracy of the movement?? I buy a COSC watch for $1,500 from Formex and I am happy. I wanted to like Oris....but it didn't happen. Now I don't even think about them anymore.

Their Aquis and pointer date are such good watches But as you said - did the cal400 make these not the value buy they once were

Spot on...as always. I've been a fan of Oris for quite some time. I started with the Carlos Coste LE, a 2,000m titanium diver. A 47 mm case that wears so much smaller than it really is. Then, I purchased the original Depth Guage and then the Depth Guage Chrono. Both fantastic designs and, for the price, executed very well. It's been a long time since their selection has had anything that I would want to get. I hope that changes in the future...we need companies like Oris.

I think they started to play the up-market game as many others (*cough* Seiko), and their cheaper models got more expensive than the competition, whilst their top offering became priced closer to the likes of Tudor. I think they will be just fine, as it seem like a deliberate strategy and they will still bounce back once they'll find their place. It will just be harder for them to appeal to the shallower pockets, but they are after a different market share now; sad but true.

I do think they are still doing some cool things. I picked up one of the limited edition 3D printed carbon fiber case Coulson ProPilot watches with the gorgeous gradient red/orange dial. And I think the caliber 400 is awesome. And it seems like they are integrating on models like the Aquis similar to Rolex.

Oris jumped the shark with their in-house movements. It was like when your drinking pall marries and moves to a 3-bed semi in Chingford.

I love Oris and used to own a fantastic Divers GMT worldtimer (odd concept that I loved: I regret I sold it to finance another project), a great-designed Flight-timer Day-date and black-pvd F1 Williams chronograph. All great original designs that were far away from mainstream trends! All very effective tool watches! Now, I think that you are right. Their decline is due to this exhausting "race for the trends" in which they are competed "upward" by Tudor (for the dive watches) and "downward" by Christopher Ward (for eg the last Twelve X which is 2000 euros less expensive than the Oris skeletonized pro-pilot).

I adore Oris watches. Their slacking reputation makes them even more enticing to me.

I think around the 4 minute mark hit the nail on the head for me personally. I picked up the aquis, 65 and pointer second hand and loved all three. None of them have in house. I cherished them and still own them but I can't bring myself to spend that money on new models vs putting that toward names up market. I'd love some other color schemes of the aquis and yet... Too redundant in the collection.

Miss my old Oriis 65, perfectly balanced with the 12,3,6,9 and well integrated date wheel at 6 and glossy black dial.

I love oris, and their older watches are amazing. I also love the cotton candy colors . Though the watch i want of theirs just seems too expensive by about $1k, and its not high enough on my to buy list to get anytime soon.

Oris is my favorite brand, but lately they haven’t done much that grabs my attention. I remember when the Cal.400 came out and had all those issues and instead of facing it head on they stated it was “part of the charm” of the movement itself. Matter of fact I’m wearing my BCPD right now that I got for a MASSIVE discount at the AD. I’m optimistic about the future of Oris as I feel they’re going to do something that will make the brand catch some wind in its sails, but as of right now, it’s kind of bleak. Not to mention their price increase for not much more watch.

They would have to push and offer something you want. The marketing department is definitely slacking here. Its literally disappeared now and not in your face and talked about. Only new myself to watches and bought two Turdor already. Was at one point considering Oris, but now not so much. Still a great watch and has everything you need, but you do need that push to wanting one. Personally, I feel you have hit the nail on the head on this 👍

Agree entirely. Divers 65 range is visually appealing. Personally, just don't like the Aquis range - but this must be a big seller for them.

I love Oris. You make some good points here.

I agree with you 100%. I have always been a fan of Oris I have a big crown pointer date with the maroon face. I get all kinds of compliments and it opens up conversation because Oris is not a well-known brand. I have always enjoyed the level of quality and craftsmanship and an affordable price. I am looking for a dive watch and probably will go with an older version of the Aquos. Thank you for sharing. Cheers Ron

I have a Big Crown and I love Oris …. Really enjoyed your video Oris should rethink their passion for the art of creating watches and invite people to give out testimonies from different models

In my opinion, Oris has many things in their favour, like being an independent watch brand or having a long history. Oris has also some distinctive features like the pointer date in some watches, the possibility of a10 year warranty on their movements or their their servicing recommendation of every 10 years.... Having said all this, I think that Oris should focus on innovation on any level (movements, designs, eventually complications etc) in order to offer innovative good value for money. Being independent, and having much less marketing expenses that the big brands, Oris should have much more freedom to achieve that. Great video👍

It feels like we're in the age of the Micro-brands, partially due to the inaccessibility of Rolex and the constant price increases of Omega. Brands like Christopher Ward, Zero West, Erebus (bought one) and others seem to command the attention that brands like ORIS used to. I have an ORIS Aquis and I love it. I also think ORIS doesn't have the deep pockets for both R&D and Marketing given they're independent.

Oris is advertised in Yankee stadium. Was just there last night and it’s still there.

Still have my Aquis and would love to add a diver 65. I think the Sellita variants are good value. I hadn't really noticed no one talking about them on RU-vid but most of the channels ride the hype train watches anyway.

I appreciate what Oris are doing and think in house and incremental changes to well loved ranges is good. I just don’t gel with their designs. They offer something different and I appreciate that.

All very good and valid points IDGuy. I don't blame Oris for giving us 'different' dials that few if any asked for but if you miss the trend then you miss the boat to a possible quick fortune. I do like what Oris is doing for good causes including the upcycle. The in house designed cal 400 watches are a fair chunk of cash more but at least Oris are giving us the choice in a lot of cases to choose the call 400 or a 3rd party based Swiss movement. Oris are a small independent brand that has the ability to move quickly compared to the 'group' brands that have to go through the corporate budget approval malarkey against other 'brands' within the same group for the money. Better marketing could certainly help out a lot as you mention. As for the updated Aquis line? I'll pass on upgrading mine. The changes are a subtle improvement and that's OK, Oris are not going to pi$$ of existing owners but could attract new ones. Anyway I'm waffling now so I'll leave it at that. Many thanks for sharing.

Don’t forget that we now exist in a VERY crowded space that Oris once dominated, the micro brand/independents. At a recent watch show, there were dozens of new brands that have filled into the $500-$2000 space, where Oris once existed. Now they have gone up market with some real pedigree and house names, and that’s really tough to play in. Be the big fish in a small pond or a little fish in an ocean?

A watch that is technically as prestigious as Rolex in fact it’s technically more prestigious because they made their own movements. One of the few independent brands at reasonable price level.

I love the bronze candy cotton. Okay I haven’t bought one (I bought a CW instead). But they still look great.

Yes, you're spot on. With the in-house movements and different positioning they priced themselves out of their market. And in their new market, there is fierce competition from brands with much bigger bang. And dare I say, also better design. There's nothing wrong with Oris, but both their designs and their brand are a bit meh.

Good topic and analysis. Price and a stagnant range are the crux of it I think. Love my Oris Pointer Date and Classic but Oris watches are not the value proposition they used to be. Not a fan of the Aquis or the Propilot and looking through their range online a few weeks ago there was nothing there that really appealed to me other than . . . another variation on the Pointer Date or maybe the Artelier (a grand total of 4 options with this forgotten collection). Not going to bother at current RRPs as these watches are so similar to the ones I already own. A great company that makes great watches but the brand identity and somewhat tired range does not match the prices they are nudging towards when there are so many other options out there.

I mean, I live a stone's throw away from the US Oris Service Center and from my interactions with the owner and those working the front the impression I get is that the brand is thriving. They recently had to move into a new (larger) space after being in the same space for over 30 years to accommodate the demand. The comments section would have you believe that the brand is dying. I think Oris is less about sensationalizim and show and more about making sound/incremental decisions when it comes to their portfolio. They still offer plenty of LE for those who are looking for something different/unique but the core of the timepiece is still there. I have four Oris watches in my collection and plan to add more in the future. I appreciate the breakdown and your thoughts tho. I don't see them changing drastically tho. Which is what I like. :-)

Loved the underrated 2005 Chronoris, and agree…It seems they’ve lost their way for many of the reasons discussed here. But…Who remembers The Sopranos episode in which two are presented and included in (Sir) Ben Kingsley’s awards show ‘goodie bag?’ If one had only made its way to Tony’s wrist, the Day Date might’ve had some rotational competition 🤔 😂

I think one miss on their part has been not to distinguish their in house movement watches from those with eta/sellita ones. If they understood value to be their calling card, surely they’d understand the role projection of status plays in watch buying. I also have to say the eccentricities of their in house calibers (which is not exclusive to Oris) also plays a part. All said I still want them to do well, one of the few large scale affordable independents. Cheers

So well said, and it’s a shame because everything you said was true. I love this brand. An Aquis was indeed my first “good watch”. I’m all for the Cal 400 and I may eventually get another Aquis 400 at some point second hand. But one other thing : they’ve been leaning so heavily into 43.5mm watches. Most of the interesting LEs they do are in gargantuan sizes. I feel they’ve lost their way a bit.

I think Oris tried their big marketing splash a few years ago with the e ProPilot X Cal 115. I absolutely bought one, pre-owned though, because I couldn't justify paying $7+k for an Oris. And that's the rub. They probably needed to build slower and inch up like Longines, with a series of bangers to build equity and mindshare before going large with a high horology piece. Moreover, they have a disjointed design language. Are they looking forward, with the ProPilot, or backward with the Big Crown? They just need to streamline, I think, and they'll be fine.

Pedantically, is there a question mark missing (MvDR)? Always enjoyed the appearance of the Oris 65 but for the price, but other brands compete with it strongly on movement, bracelet, more (?), so ...& I really want to support independent brands.

I want MORE Propilot models. I was at the WindUp event and got to try on most models and their Propilot line had only a couple models present versus rows and rows of Aquis and Divers 65 models.

As a confirmed long-time Oris fanboy - I have three ATM - I reluctantly have to concur with much of what you said.😏

Agree that Oris made a huge mistake with their own movment and pushing prices to high to soon. Could have been a better sucess if they had phased in the price rise. As for their watch line, the Aquis is a cold and boring watch that doesn't wear particularly well. The Pro Pilot is boring to and gimicky with the bracelet clasp etc. The Divers 65 is a good watch but the skindiver trend is passed and served by other brands or micro's. The pointer date can be interesting but it's niche. IMHO they need a big revamp of their range and value proposition.

I own a Big Crown Pointer Date from 2002 and an Aquis bought when the model was relatively new. Recently whenever UK retailers advertise online sales you'll find Oris well represented. Their Pro Pilot X seems permanently heavily discounted by many ADs to £2500. That is good value but Oris' RRP is close to £4K and this one I'm sure they had high hopes for.

I think they should return the pervious rectangle oris

Great piece as always - showed some real bangers from before I was this deep in the watch rabbit hole. Agree with the majority: they went up in weight class which is already full of heavy hitters, coupled with the up and comers beneath them. The eco stuff and silly Kermit offering doesn’t win them any respect from hardcore watch enthusiasts.

I still love my Oris Aquis 39.5

Oris has bad service centers. I bought a 65 numeral, party because of RU-vid reviews in 2016 I think. Great watch. Fast forward 2023. I sent the watch for a service in one of their service centers. Everything went downhill. The watch came back filled with dust specs, on the dial, under the crystal, on the hands .. everywhere. So I sent it back. It came back better, but the black lacquered finish got damaged around the hands set probably because of the removal tool. At that point I'm like **** it, I'm gonna live with it. Then, first time in water : condensation under the crystal, the crown was not water tight. Sent back to Oris .. it came back but again with dust everywhere. At this point I gave up. It's been sitting in a drawer for a year now. I'm done with Oris, forever. I've moved on to Omega and I can say with confidence that Oris is a waste of money. Just get that Omega .. don't waste your time with Oris.

I love Oris, their Simplicity with their Aquis, The Cherry was my favourite and regularly sought after but they quickly raised their prices, and even with dealers sales they are still overpriced IMO. With In-house it was introduced and respected. However their price increases completely diminished any positive reviews

My purchase of oris aquis was in 2020 and I never thought I would make a regrettable choice with aqua green , so far no plans for upgrade, maybe change the bracelet to a rubber strap

I like what formex do by offering the best 3rd party movements available at not eye popping prices. I like Oris's core designs much more than Formex but would be more likely to buy a Formex new because the seem to be offering me more as a consumer.

As a baseball and particularly Atlanta Braves fan, I have the Hank Aaron Limited and I love it - beautifully made with terrific attention to detail and a very wearable size. However, nothing else in their catalog really appeals to me

Well looking at the numbers of Morgan Stanleys watchreport over the years, Oris is on a roll. Constant growth over the years, with units sold and revenue. So even of the brand is not as strongly presented on adds and social media, they seem to have a very solid business going on. I do agree with the chasing trends part, but they kind of doubled down on the cotton candy with the steel versions after the bronze onea. So maybe the enthusiasts just aren't the demographic that buys those.

A really interesting take. I like the brand. But, as you say, I think they’ve made a mistake on focusing on novelty watches (Kermit) and fashionable colours (cotton candy). They also suffer, as an independent brand, of not having the marketing budget of the big conglomerates. And then they raised prices too much on their calibre 400 releases. And yet they make some great watches . I’m currently looking closely at the big crown pointer date calibre 403 (pencil hands, dark blue dial) as my next watch. At the Oris boutiques it sells for $aus6000. That feels too much. But I’ve noticed ADs are now offering a 25% discount on the entire range. So $aus4500 seems reasonable….

I like to pop into their boutique on Bond Street where I work but, yeah they don’t stand out as they should It’s up to them I suppose Maybe swatch group should get involved

Good video. The less attention on Oris the more I want one. Cheers.

Was so close to pulling the trigger on an Aquis. It is stunning and I've tried it on a lot of times. But now I've moved towards Helm. It's less than a quarter of the money and far more versatile. Plus ISO rating helps. I think great microbrands have really taken away Oris market share. Christopher Ward is better value. The Aquis is still amazing as a luxury piece. If i was in another tax bracket i would buy the whole Oris range! Lol

I think some of it has to do with the arrival of the new CEO. The catalogue changed a lot in two years after the change of guard. I own many Oris watches, they are all from the Ulrich W. Herzog era. 2 out of 4 are discontinued models.

I have two Oris, Aquis GMT and Propilot X, I love them both and they're easily the equal of some more expensive watches I have. The Cal 400 is really great. I don't know why they're losing veiws, the watches are terrific. Rolf Studer could do with being more visible, hes so passionate about the brand that it raises your interest.

Oris paid the price of chasing trends instead of sticking to a style. I was a big fan of their Oris TT divers with its bold chunky polished bracelet links, the bracelet gave me an impression of absolute strength and unreserved quality (maybe because they weren't stingy on the amount of metal put in), when they came out with the Aquis range, that style remained, and confident that this is their design language, I bought one and enjoyed it for years, every time I look at it, I feel STRONG! Then post 2017 they changed the bracelet to thinner versions for sissies who complained about the thickness, in the name of elegance and more wearability. I felt betrayed. Its like our vision no longer align. I feel like an employee with a new boss who had taken over and I am not happy with his style. I found nothing I like to buy, so I bought other brands. I realized they had threw away the style that attracted me. When the colorful dials were released for the Aquis, I though oh man, thats a suicide blow. Eventually I sold away the chunky Aquis I loved and went Seiko with Strapcode Hexad for more chunky thick bracelet fun.

I’m fine with what Oris is. IRT the Aquis, they’ve gotten to the fine refinement stage. It’s a great line. Yet still solid DNA to the original TT diver line.

I’m a huge fan of Oris, good solid value and very reliable as long as you stay away from their in-house caliber 400 movement. 😊

Interestingly, my Oris ProPilot X Caliber 115 attracts far more attention than most of my other, more expensive watches. It boasts an impressive 14-day power reserve and is extremely legible. However, I've never seen anyone else wearing this watch, and despite this model and the absolutely impressive Caliber 400 watches, Oris is still often referred to as an entry-level brand. I am also considering the new Oris with a laser dial, but I can't seem to find it anywhere. It looks like something that would normally generate a lot of hype. The design is a statement in itself, mature, and distinctly unique.

Keep in mind when tudor went in house their prices went up like $200. Oris prices practically doubled