What is a man? A response to Gillette 

For a watch company. This ad is timeless.

Egard Watches. Perfectly timed.

Finally, a company doing the right thing and putting out a real positive message.

As a woman, I thank you on behalf of all the wonderful men out there.

This is beautiful. From the bottom of my heart, thank you.

Shaving with a watch seemed impossible,...until now

I’ve started shaving with Egard Watches.

I can't lie. Honestly, it's hard seeing all the mainstream media saying something is wrong just with my existence. This almost brought me to tears. Thank you.

My dad is a war veteran. He left the army and came home to over 30,000 in debt and our home being repossessed because my mum loved drink more than her 4 children. He took me and my 2 year old sister away. Got 3 jobs. Paid off the debt. Brought me and my sister up and now lives alone in a small flat that he has to rent and is waiting for his army pension. My mum remarried a wealthy man. Owns her house. Doesn't worry about anything and has never worked a day in her life. And still to this day bad mouths my father!!!!!! My eyes are filled with tears knowing my own mother all but destroyed my dad. I'm going to tell him right now I love him more than anything and thank him for rescuing me all them years ago! Thankyou God for real men like these and my hero father.

As a single man raising 3 children on his own, thank you.

From the CEO who made this ad: "my name is Ilan, CEO of Egard. The only reason I attached my company to this (i made this video alone) was because I wanted it to respond in the strongest way possible and the thing that matters to me is the company I built for my father." In another tweet he said he was going to originally release it anonymously. "I was told it would ruin my brand... I spent my own money on it not my brands. I had a four hour fight with family and friends about how bad an idea this was but I put my brand behind it because I refuse to feel censored and believe in the message. That's it." What a boss

As a female. I love this commercial. Men are important. Men are necessary. Men are Fathers, Grandfathers, Sons, Best Friends, Protectors, Husbands. Loved!

Best advert ever. Good on you Egard Watches

Unlike gilettes commercial this ad actually inspires us men to be better versions of ourselves. Nicely done Egard!

I'm going to buy one of these watches and then shave with it.

Three years later and this video still hits hard. I've no doubt it always will. Thank you Egard. 💛

Ilan here. Thank you for the unexpected and incredible out-pouring of support. This is allowing us to have a platform to start giving back. This week we will get that started by donating $10,000 USD to the Bob Woodruff Foundation for Veterans. We plan on doing a lot more to help and I want to truly and deeply thank you all for giving us an opportunity to be able to. Please help us out by letting us know which charities mean a lot to you below!

My dad died 3 weeks ago he has 4 kids im the youngest he got us all through school and into college all before he turned 56 he loved us all and we loved him I love you dad

Beautiful ad 👍

I once heard a quote that cut me so deep. It went "a man is built to give out more love than he will ever receive"

"Is a man disposable?" No, but Gillette razors are.

Well done. More companies should follow suit. We reward loyalty.

No more razors for me. I shave with watches now.

My brother in law committed suicide a few months ago. He left a note to his family, in which he asked for their forgiveness, but he couldn't take the pain anymore. I remembered he looked sad and won't talk much, but no one ever asked if he was feeling okay or needed a shoulder to cry on. I feel like men aren't encouraged to talk about their emotions like us women do, hence the high suicidal rate among men.

Well, time to buy an Egard Watch I guess. 👌

I just went and purchased your V1. It's all I could afford but I'll happily support companies that don't hate me for being a full time single father.

Positive messages are more powerful than shaming people.

After buying Gillette exclusively for 30 years, I haven’t bought a single Gillette product since their commercial aired.

As a mom of 3 boys, thank you.

I'm a woman, and this made me cry. God bless to all men around the world who are helping another human being and make this world a better place. #salutetoallmen

Yall just earned a customer!

I actually banned all Gillet products from the house after they went Woke. Great response to their wokeness BS.

Just bought a very gorgeous watch from you - Thank you for your kind words to men who have heard nothing but hate these days.

Good response... I support this message, I'm sick and tired of the male bashing. Men are needed in our society, I see the good in men

I didn't even know I wanted a watch until now

How have I never seen this ad?! I'm so grateful for the honorable, brave, broken, saved, competent, hilarious... men in my life.

Notice how they did it without bashing women

Finally. a company with a spine.

Guess I'll be shaving my beard with a watch from now on

The algorithm is already starting to bury this wonderful ad. Long live Egard.

This video made me think of the awesome and amazing father I have. A caring man who's as strong as he is loving. He takes care of everyone in his family, and makes it so that when the time comes to help him you genuinely want to- because you love him more than anything. I think that's what Gilette was missing...

It's great to see Masculinity represented in a positive way for a change. Nothing Toxic about this!

What is a man? A man is someone who jumps into the cold and unknown because his will to protect others is stronger than his fear to die.

I tear up every time I watch this. I come back years later and it still hits the same. Well done Egard!

To all the men out there that risk their lives for us in war or at their jobs, thank you. May the grace of God be with you.

I’m crying. The vibes behind this video are so sweet and exactly how I feel about the men in my life ❤️

I will buy your watch simply because you gave us a voice during a time when our opinions are frowned upon. Thank you for this.

Thank you Edgar! Indeed this ad is beautifully done, much needed in today’ s social madness. I sincerely hope that many more companies will be inspired by your courageous actions and start speaking up!!! I humbly congratulate, appreciate and support your initiative!! Much love from overseas 👍🏻

As a woman, this commercial is amazing. Thank you for making it.

This needs to be played during the Superbowl.

You guys ever think about getting into the razor business? I hear there's room now.

A beautiful and very necessary video. Made me tear up. Thank you so much for making this. I just sent it to my two younger brothers

Notice how they didn’t need to bash women to get their point across.

Finally a company with balls! WE WILL SUPPORT YOU NOW! EDIT: Waiting for this video to get half a million likes by the end of the week.

*Gillette has left the chat*

This is what led me to buy a watch from you guys 2 years later

THIS IS HOW YOU MAKE A SOCIAL STATEMENT. show what masculinity should be is better to teach people than calling everyone rapists. People learn better by showing real man.

* Gillette ad exists * Egard Watches; I'm about to end this mans whole career

This should be a super bowl commercial.

*Gillette ad implies Men are bad but can be changed to be better* *This ad says Men are good & We take them for granted*

I was reading that the CEO created this ad despite the thoughts of the company board and he made and edited the whole video himself!That takes real courage!! All men should be judged on their actions, not on the actions of a few men, I don't need a watch at the moment, but I'm going to buy one just to support this this guy morally and gift it to a man whose made an impact in my life, encourage others to do the same! BTW, if anyone is struggling financially in Melbourne VIC let us know, bring some car oil and I'll service your car for free.

This should be one of the super bowl commercials

I wasn't even aware of the Gillette ad until now, years later. This video made me actually look it up. Now that I see what they're up to, I won't be buying their products anymore.

Suddenly i require a wrist mounted time piece

To be honest, the Gillette campaign was an eye opener for me. I made very important changes due to it. I had a Gillette razor, now I have a Phillips electric shaver. I really like it.

Notice how they make men appear as more than just testosterone savages WITHOUT bashing on women or throwing shade at them excellent job with making this commercial they really stuck it to those pricks at Gillette

this was beautiful. Men are amazing. I love the man in my life. He's my protector. Thank you Edgar for standing up for today's men

You just sold yourself a watch, thanks for inspiring men to stay strong 💪

These are the companies that we need to be supporting!

"Nearly half of fathers without any visitation rights still financially support their children" That one hit hard.

Just thought I'd come watch it one more time before I pull the trigger. My Grandpa would have loved one of these watches and he would have deserved it, I didn't hear about you guys till after all that Gillette business grandfather it just passed away. Ever since I saw the commercial I thought about buying him one, well instead it's about High time for me to look good

😥😭 💕 ❤️ NOW THIS IS TRULY WHAT THE WORLD NEEDS TO HEAR AND REMEMBER!!! My husband needs a new watch. What better way than to show him that I see him, truly...

This is brilliant, just bloody brilliant. Thank you so very much

i am a 47 years old man, I just want to say one word: T H A N K S ! ! ! From the deep of my heart: T H A N K S for this video!!! I'm going to buy one of your watches now, and, again, T H A N K S ! ! !

My teacher played this ad today for an assignment where we analyzed add and their bias and what they were trying to accomplish. All throughout the ad a couple of girls were laughing and they found the part about male suicide especially funny. At the end of the video our teacher asked what we thought the message was. One of them said that men are superior being completely serious. This shows how far so many people have fallen. Feminism has taken away sympathy for men

Dear men: it's ok to exist. From: all the sane people

This is how you market your brand to be socially relevant.

Thank you for creating this ad! I’m proud to be a wife, a mother to my sons, the aunt of my nephew, the sister to my brothers. They are all strong, loving men and work hard for their families. They are role models to their families.

I haven't worn a watch in over 25 years, I just don't find the need for them anymore. That being said I do very much find the need for companies willing to put out a message like this and others I've seen from Egard Watches so I've placed an order for some watches I'll give as gifts. You support us and we'll support you.

I'm a divorced dad with a 3 years old girl who is my world! This video made me cry!

This ad makes me want to improve myself and at the same time doesn't shame me for being a man. I'll be the best man I can be. Def going to support this brand.

9 brothers, 1 father, 2 grandfathers, 1 fatherinlaw, 1 husband, 3 sons. All hardworking men of character

"Nearly half of fathers without any visitation rights still financially support their children." This was me for 18 years. I got my girlfriend pregnant when I was 17, and she was 22. She told me she had cheated on me, and the baby wasn't mine. She disappeared out of my life, and I moved on. Almost 2 years later, she called me at work, telling me it was court-ordered for me to take a paternity test. I had a buccal swab done, and it turned out I was the father. Before I even had time to absorb the results, my ex called to fume about the fact that I was the dad and not the guy she had left me for, the one she had cheated on me with. She wanted me to give up my rights and allow her husband to adopt my daughter. I told her no. It should be up to our daughter whether she wants me in her life, and until she can make that decision, I will be. She came at me with everything. The first thing I had to do was go to DFACS and fill out a worksheet to determine how much I had to pay in child support. Additionally, I had to pay restitution back to the state because my ex had received government assistance during her pregnancy and the entire time after my daughter was born. Those government employees treated me like shit, acting as if they had caught a fugitive who had committed unspeakable crimes. I was already struggling financially, paying rent, a truck payment, and utilities. No matter how much I tried to explain, these individuals refused to believe that she had run out on me. I went into massive debt, begging and borrowing money to fight my ex-girlfriend in court. I learned the hard way that women can do whatever they want in custody/visitation cases. If she doesn't want to adhere to the court order, you have to take her back to court, every time. In 95', the average retainer for a family attorney was $2500, and scraping that up was necessary just to get her back in court. Then, you watch as the judge buys her sob story of why she hasn't been following the visitation schedule and give her chance after chance until you no longer have the money to keep dragging her to court. It becomes a war of attrition, and women have the state backing them up. Liberal women will cry about Roe v. Wade taking away their rights, but what about men? We never had rights to begin with. Even my first attorney told me, "In family law, a man gets only what the woman is willing to give." Now, my daughter is in her 20s, and I never got a chance to know her.

My grandfather fought in WWI, my dad & uncle in Korea. My husband was a firefighter, a brother-in-law a state trooper, a brother-in-law a policeman, a brother-in-law a navy veteran of Iraq. These are incredible men who were & are loving, devoted, doting fathers. By denigrating all men Gillette does not raise up women, rather is just broad-brushes hatred by some. As a woman, I have always been strong enough to have a career, be a wife & mom, a caregiver to my father and am currently fighting, and beating cancer. My ‘feminism’ has never needed to strip a man’s masculinity to make me have an education, play sports, work, vote, have a voice, or truly do anything Ive ever wanted to do. I love when my husband opens my car door when we go out, holds the door open at a store, walks on the outside of the sidewalk when we walk, etc. His masculinity is not a threat, its a gift. These strong men have also taught our daughters to never accept anything less than a real man, not soy boys, for their partners in life. You never make yourself better by tearing down others. People today need to learn that life lesson. ‘Egard has earned my respect and business by their actions and message, conversely Gillette has lost four ‘shavers’ in our family by their insults. Finally, as the main products buyer in our home, I am looking at other P&G products in our lives to replace them with caring companies, a time for a change with the power of my purse.

Egard Watches, not the hero we deserved...but the hero we needed 👨 Male and proud of all our masculine qualities, stay strong boys

Don't ever, ever take this down. We stand beside you. We stand together.

I hope the biological men watching this know that the overwhelming majority of biological women on this planet see you, appreciate you, and want men like you despite the mad ad campaigns of the political parties on the planet and the very small yet insane alphabet community trying to tear you down and tell you you are not enough. You are far more than enough.

I don't even wear a watch but I'm still getting one

Don't apologize, Egard. They'll demand you retract this message, but don't back down. This needs to be said.

start making razors and I think you will wipe Gillette out of existence!

Why did it take until mid-2023 for me to see this ad? I thank G-D every day for the intelligent, funny, loving, compassionate, faithful, totally wonderful man to whom I've been married for almost 15 years.

This actually brought tears to my eyes... Spent my life with my pops and it was only us and my two brothers. I love him so much. this is to all men and fathers everywhere💗💗💗

This is the message Gillette should have put out if they were looking to inspire men to be the best they can be. Of course that's not what their purpose was though.

There you go. This is how we do Marketing

This made me cry. I seriously don't know where I'd be without all the amazing men in my life.

I'm from Russia. I'll never buy Gillette again. From solidarity to all men.

Now this was a beautiful ad , spread positive vibes not negative.

This needs to be a super bowl commercial.

although sad that we've gotten to the point where we have to reaffirm men that we see the good in you, but at least someone is real enough to say it in such a beautiful way publicly, and thank you Egard watches for being that one.

I love this because unlike Gillette’s ad, this focuses on the good in men and positivity, not keeping men in check and painting them as sexist, which spreads negativity.