If you need a long-term vision for how you are going to market your business, brand, or product, it's a Marketing Strategy you need. Thank you for watching - please do like, subscribe, and hit the notification bell so RU-vid knows to let you know when I produce more videos.
The accent is just a bonus that makes content clear an enjoyable.. your video gives so much value with high clarity compared to what I watched in the last years online not just in RU-vid.. Thanks again for your efforts@@ManagementCourses
Nicely presented. Thank you. For Competitive Strategy: 1. Can we use all or a use more than one? 2. Can we use different strategy for different segment of our customers?
In principle, you can use more than one competitive strategy. In practice, however, it my be hard to optimize your product/service and communications for multiple strategies. Nad, the same applies doubly for customer segments. If segment A gets a message optimized ofr segment B, that could undermine, rather than boost, you marketing. But, never say never!
The 4Ps are the marketing mix - the gifferent generic strategies for promoting your brand or product. But they are not enough (even in combintion) to deliver your whole marketing strategy. They are a big part. What is the Marketing Mix - The 4Ps: Product, Price, Place, Promotion? ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-gsp72V0W8Uw.html Other Marketing Mix videos: ru-vid.comsearch?query=marketing%20mix
@@ManagementCourses thank you. I am writing a project for MBA and wondered whether to make them main set and have the strategies you described being subset providing more details
@@CostarPelotheri I think at MBA level, you need to be looking at a range of high-end authors to see how they interpret the terms. My videos are mainly for early stage managers to gain an appreciation of the topic. Time to hit the library! Good luck with your project.
