6 steps of marketing planning

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If you want to ask me further questions, or if these video's are just valuable enough for you to thank me in a different way than the usual 'thumbs up', consider to become a Patron of me. You find the link here: / chiefpep
Thanks!
These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes.
Have a look at my webinars concerning these models:
Michael Porter's Generic Strategies explained: • Generic Strategies Por...
Treacy & Wiersema's Value strategies explained: • Treacy & Wiersema's Va...
Ansoff's growth matrix explained: • Ansoff growth strategi...
Blue Ocean Strategy: • The Blue Ocean Strateg...
The Value Chain of Porter explained: • Value Chain of Porter ...
Michael Porter's 5 Forces model explained: • Michael Porter's 5 For...
The BCG Model explained: • The BCG model explained
7S model of McKinsey: • 7S Model of McKinsey e...
SWOT Analysis explained: • SWOT analysis explained
Abell's Business Definition explained: • Abell's business defin...
MABA Portfolio analysis explained: • The MABA Analysis/GE M...
Please subscribe to my channel for future webinars and like this video if it is valuable for you!
You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar.
Thank you all for watching and good luck with your exams or business!

Опубликовано:

3 авг 2024

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Комментарии : 160

@marym7763 2 года назад

Thank you, I am a student in my last year and this is a very valueable summary of all that I've learned at university in just about 10 min.

@odettfeliciafejes 3 года назад

I can't express how useful it was! It's is clear now. I had a mess in my brain with all of these models. I have found your videos more helpful than the 800 pages of boring and dry textbooks. Thank you very much!

@PepijnSchoemakerWebinars 3 года назад

That's why I make them! 😉

@eugenvataman7726 5 лет назад

Incredibly helpful. Each video you have is very, very insightful but the fact that you've created another one to help us apply what we've learned - 10/10 - seriously blew up my expectations. This is how positive word of mouth marketing happens. Cheers

@marijoepialago9881 6 лет назад

Hi! Pepjin. Thank you for this webseminar. Very comprehensive.

@fredhashemi5143 4 года назад

Thanks a lot for your comprehensive explanation in this webinar, it's really helpful.

@DarkSide-vf4wb 5 лет назад

If you have ever made a business analysis report after taking classes at The Wharton School's online program, you will find all this very familiar. This is so informative! Thanks Pepijn!

@arinisiskasavitri3824 6 лет назад

What a great video!!! I have an exam tomorrow of Strategic business marketing, your webinar help me a lot to understand better about this topic.

@AMZZLLHH 3 года назад

Thank you so much , i was in mess with my all my marketing classes. U made it so easy for me .

@p.chandra2444 4 года назад

E for Economic, E for Ecological - for your kind info, brother. Thank you.

@sicario91 2 года назад

Great lecture professor. I learned something new today and that is "Meso" analysis

@rohinik7429 5 лет назад

This video is very helpful. Very nicely explained and neatly structured. Thanks

@ehsankhosrojerdi9815 4 года назад

I finally found someone like me that has a process-based mind. Good job Pepijn. Keep going...

@emrekalender3436 4 года назад

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@Potencyfunction 7 месяцев назад

You open your mouth to take out only intelligent words. How do end up your sentence with "going" ? LOL tutorial : how to shit on yourself by showing all your qualitative education...

@hamidsalman20 5 лет назад

Fantastic! Explanation. Thank you very much... It was extremely informative

@katarinapeni2307 3 месяца назад

Thank you, this is very helpful

@fiaputriid8159 3 года назад

thank you sir. this very helpful

@aigerimzhaksylyk6217 3 года назад

Thank you very much I really appreciate your effort in making this video! Good luck!

@acewardell 6 лет назад

thank you ...exactly what i was searching for

@Practiceofthepractice 4 года назад

Thanks so much for sharing, this is helpful.

@PinkeeRach 6 лет назад

Thank you for this! Very helpful.

@user-zr6xc3pe6k 4 года назад

thank you and this video really helped me a lot.

@hannasalvador405 6 лет назад

Thank you! This is very helpful!

@shayonsmith 2 года назад

Saving me so much time and effort. Thanks sooooooooo much

@gopalkrishnatripathi 6 лет назад

Nicely explained. Good work.

@mervinchipeta514 9 месяцев назад

this is the best explanation of marketing planning ever

@arsenbobiak1757 4 года назад

Ye, great overall guide, thank you!

@AMZZLLHH 3 года назад

Good job . Really so useful

@ahmednafiz8717 3 года назад

The video is really grt help for my marketing plan

@tamerakkad9129 4 года назад

Your are excellent, I have understood a lot from you

@emmamaina4757 5 лет назад

Very informative and it is Cristal clear

@nirjhardas637 6 лет назад

Great!!!! Learning a lot from you sir.

@daniellema175 3 года назад

Thanks for your presentation, it has helped me in my project

@hermansulaiman3122 2 года назад

Thank you for sharing knowledge of marketing planning,

@evocan 2 года назад

great videos, keep it up!

@raulfranciscopazrobayo 4 года назад

I don't speak english but I´m trying to understand your video because I want to learn english and I am Marketing Professional and I want to learn more about my area.

@marveltimukudzeshegororo9323 Год назад

thanks a lot. you made it simple

@playwithmiaandeva6665 5 лет назад

Good job! Thank you!

@AliBaba-7.7 Год назад

thank you so much sir. really learnt so much from the way you explain stuff. i'd be glad if you also explain griener's growth model

@javedrahman3040 3 года назад

Well done! Clear

@YousifSpeaks 5 лет назад

Very informative session.

@edugieomoluru5078 4 года назад

Thanks , very simplified.

@denimisa6324 3 года назад

Thank you very much. Good luck

@RitzPerera 4 года назад

wow great! very helpful Thank you sir ^^

@sulakshanalamubol127 4 года назад

very useful, thank you

@SeemaSharma-yx7pc 6 лет назад

Thank you so much sir..

@overTVS 5 лет назад

THANK YOU!

@sadeghbagheri430 3 года назад

thanks a alot for your video

@ndukweosinachi4984 3 года назад

Thank you so much

@SensiLeo 3 года назад

26/5000 THANK YOU FOR THE EXPLANATION

@MorrisFilmPhoto 2 месяца назад

Great⭐️Thanks

@ell.nuel_ 2 года назад

Thank you for references, really insightfull Warm Regards, Ritz Erick Imanuel

@zoozalhammadi6772 4 года назад

amazing video

@narsimha0076 4 года назад

Thank you sir

@Energyofafrica 4 года назад

Great overview of the steps and sequence of a marketing strategy! If they explained it like this in varsity it would have been a lot clearer.

@PepijnSchoemakerWebinars 4 года назад

Thanks!

@mohamedabousekkina9943 5 лет назад

really very informative !! appreciate if you can share reference for academic study

@bassbs 6 лет назад

Pepijn, your content presentation is simply effectivelly wondeful! I am building my exponetial disruptive company more acertive thanks to access to your shared knolegde! You will be cited...

@Naouac 5 лет назад

Awesome !

@igoranzelika8910 5 лет назад

Thank you! It was both informative and valuable. I was searching for step by step guide of marketing strategy and you explained it very broadly in one video!!! Do you have videos on strategy (step 5) explanation in details? Thank you and have a good luck with your channel!

@PepijnSchoemakerWebinars 5 лет назад

Hi Igor. Thanks. Well unfortunately I don't have it in English (yet). Only in Dutch. It's the SFA video...

@WaFaa-gy2dz 4 года назад

good job

@VivianeKKim 7 лет назад

I am a big fan of your webseminars! They are very clear and helpful. Do you by chance have plan to do a seminar on "BSC" by Kaplan and Norton? It will be great to learn about it from you.

@PepijnSchoemakerWebinars 7 лет назад

규리 김 Thank you. It's not a model I use very often. But I'll look into it after the summer break.

@yenimustikasari2365 Год назад

thank you

@waterbitten 6 лет назад

thank you for another very educational video, can you please do a webinar on the SFA matrix and how to use it?

@PepijnSchoemakerWebinars 6 лет назад

waterbitten yes for sure this will be one of the next video's!

@Leneufcinqcergy 5 лет назад

I'm in love

@tomoyanalis1246 3 года назад

Thank u ser

@samerslik 3 года назад

Great !!

@effordgoma4982 5 лет назад

awesome

@gulf_roundup 6 лет назад

hai Pepjin we are waiting for more classes

@williamfitch1408 5 лет назад

Wow!

@kevinoreilly3875 7 лет назад

Hello Pepijn, thank you for making these videos! Occasionally you mention there is a textbook. Is this a textbook available for purchase?

@PepijnSchoemakerWebinars 7 лет назад

Kevin O'Reilly thank you for your comment. There are several textbooks available about marketing and a lot of them use or follow the marketing planning proces. You will notice that they are sometimes more complex but the steps stay the same aswell as the order. In Holland I prefer books of Alsem and Frambach and Nijssen. To be honost I don't know a good example of an English textbook that uses this model. But, you can always use any marketing textbook to study something you don't really understand. That's what I mean in most cases.

@kaiyunli4042 4 года назад

Thank you very much! COUld you please elaborate more on marketing communication planning? would love to learn more!

@PepijnSchoemakerWebinars 4 года назад

I'll have a look at that!

@kaiyunli4042 4 года назад

@@PepijnSchoemakerWebinars Thank you so much!

@matthewlantz6164 3 года назад

Within the Meso Analysis you mention the use of a branch analysis. Could you provide more context for use of this?

@tarandeepbudhraja8986 5 лет назад

Thanks pik

@ronnkenan1088 5 лет назад

We're going to present a Marketing Plan next week for school purposes. I hope your format will be effective! I'm choosing to use your format, hopefully my group mates will agree. Do you have a link of your marketing plan format for hardcopies? Thank you. I really need a help.

@PepijnSchoemakerWebinars 5 лет назад

I'm sorry no. I don't have an example... Just 'fill in the format'. You will understand during the process. Good luck!

@CrashKlejs 4 года назад

Super nice videos! Thank you very much! I'm doing a strategic analysis that more or less follows your structure. I want to do a complete decription of the firm's product, locations etc. but does it belong to the situation analysis/starting point or the internal analysis? Hope you can help :-)

@PepijnSchoemakerWebinars 4 года назад

Very good and relevant question! Describing belongs in the situation analysis. This is to give the reader a good view and understanding of the company. But also, what you as an external consultant (who writes this document) understands the company. Then, in your internal analysis you will analyse these components which you already mentioned in your situation analysis. So for instance: "The company counts 300 employees" is a typical description whilst: "the 300 employees are for 80% higher educated, have a typical 9 to 5 mentality. The company has a absenteeism of 35%" are typical analysis examples (for your internal analysis). So make sure that in your analysis basically every paragraph has a minimum of 1 strength or weakness that you can 'feel' when you read it. Otherwise it's a description and more for your situation analysis.

@CrashKlejs 4 года назад

@@PepijnSchoemakerWebinars Wow what a quick reply!! Thank you so much for the very thorough explanation! It is really appreciated!

@AMZZLLHH 3 года назад

Can you make a live session in which you can help us to undertake this marketing strategy model practically for a specific company? And thank you again

@PepijnSchoemakerWebinars 3 года назад

No I'm sorry. That would be a start without an end... Good luck with your exams!

@Potencyfunction 7 месяцев назад

You find always your shareholders and stakeholders with the correct knowledge: segmentation for example: client lifestyle/demographic, #behaviour -psyhologic...geographical because if you get the wrong location than you screw up your business. When the client is not happy in a place, than you lost it. So what is the method of holding and retain people for , when they actually does not like your company services? How would you make business in that cirumstances ? What is your level of understanding ?

@PepijnSchoemakerWebinars 7 месяцев назад

I'm sorry. I don't get your question.

@Potencyfunction 7 месяцев назад

Segmentation, positioning, targeting. No need to answer because I have made research after each of the component in the diagram. Good day!@@PepijnSchoemakerWebinars

@yassirabusineina5526 3 года назад

Thanks a million! That's a great video! Kindly explain what's that branche analysis???

@PepijnSchoemakerWebinars 3 года назад

You try to find trends, facts and figures. Think of growth in the Branche, or decline, which fase of the productlifecycle is the branche, how do companies define the branche etc.

@yassirabusineina5526 3 года назад

Thanks Sir! Is Branche correct English speaking?? Please. Thank you!

@yassirabusineina5526 3 года назад

Also Sir, please try to do a webinar on Strategy Implementation please. I love your videos & and so too our MBA students @UMST.

@PepijnSchoemakerWebinars 3 года назад

@@yassirabusineina5526 as far as I know; yes.

@shibanimishra3989 2 года назад

Extremely Useful. One Question- Where does business model canvas fits in this steps i am assuming step1

@PepijnSchoemakerWebinars 2 года назад

Very good question. The business model Canvas is an alternative for the 6-step model. If you look cosely most of the subjects in the business model canvas relate to the 6-steps.

@shibanimishra3989 2 года назад

Thanks for the clarification. We say market its customers+ competitors + distribution right? Hoping to see more videos on when it's used or applied. How I think of business strategy planning as per your inputs is 1)Starting Point 2)Situation Analysis (Internal and External) 3) Strategic Analysis (SWOT, Portfolio Analysis) 4)Strategy Implementation or Functional Strategy or department level strategies -the example is marketing strategy framework 3P. Am I correct in my interpretation. Want to see more frameworks on functional strategy (Marketing, Product). Also, where would you see Organizational OKRs or OKR framework, does it belong to corporate Strategy or Business Strategy and in business strategy which step implementation or initial starting point

@Walleggwp 5 лет назад

Hey Pepijn, thanks for the video. What if I wanted to investigate the market opportunity of only "one" product, could I use this similar marketing plan for that?

@PepijnSchoemakerWebinars 5 лет назад

100%. Just focus on that product, those goals in that specific market. That's what you want to examine. Use Abell to define the business

@Walleggwp 5 лет назад

@@PepijnSchoemakerWebinars Thanks for your quick response :) Keep the content up.

@ibrahimalnakshabandy 6 лет назад

Thank you. If you can provide us about Trade business model

@PepijnSchoemakerWebinars 6 лет назад

Hema Which model?

@serverprogrammer 5 лет назад

very good video, however, adding a marketing plan as an example will be more easy to understand overall concept and steps. I like your style of speak Pepijn, thanks again

@migmagalhaes 5 лет назад

Hello Pepijn, there were a lot of tools that you mentioned that I believe are outdated (such as SWOT) and the time we spend on them could be used somewhere else. What are the main tools you believe we should use?

@PepijnSchoemakerWebinars 5 лет назад

All of them. I can not think of one tool which is outdated and can't think of a reason why it should be...!

@itsbarnbitch 5 лет назад

Hello ! That was a very helpful video as always ! I would like to ask you a question: could these steps apply to a services company? (Eg. a land surveying company) and if yes, which parts of them would be different ? Thank you in advance

@PepijnSchoemakerWebinars 5 лет назад

Yes offcourse. Nothing would change in these steps! I don't really know what a land surveying company is... Is it non-profit?

@itsbarnbitch 5 лет назад

Pepijn Schoemaker good morning and thank you for your quick response ! It is an engineering type of company

@PepijnSchoemakerWebinars 5 лет назад

@@itsbarnbitch then just follow the steps!

@itsbarnbitch 5 лет назад

Pepijn Schoemaker thank you so much ! You are very helpful (i am following you since my MSc year )

@ngocvu3326 2 года назад

can you make a video applying these 6 steps for an example company?

@PepijnSchoemakerWebinars 2 года назад

That would be a very, very long video... So I don't think I can or will do that. Sorry... 🙄

@ngocvu3326 2 года назад

@@PepijnSchoemakerWebinars Thank you anyway. The video was very interesting. Dankjewel ❤️💋

@stijnjasper 6 лет назад

Is this something that could add some depth to my thesis?

@PepijnSchoemakerWebinars 6 лет назад

Stijn Jasper Well, following these steps helps the reader a lot and helps you organize and structure your plan!

@stijnjasper 6 лет назад

Thank you for your reply. I am researching the possibilities for a marketing agency to adopt video marketing. However, I am struggeling to achieve a good and clear structure. I am considering to adopt these steps into my thesis for clarity but I am not sure where to put it.

@PepijnSchoemakerWebinars 6 лет назад

Stijn Jasper Then you really should follow these steps! 100%. Your primairy research can be well implemented in either external or internal analysis. Depending on your partial questions.

@stijnjasper 6 лет назад

Thanks!

@alicenaanaforson5313 2 года назад

Can you please help me with a market plan for banking , for my banking professional course.Thank you

@PepijnSchoemakerWebinars 2 года назад

No sorry. I don't actually help individuals. I only make these video's for a broad audience...

@zeeshankhan-xg5tz 4 года назад

In the 4th step strategic analysis, i am uncleared about the "prognose unchanged". Please can you explain it in comment section. Thank you

@PepijnSchoemakerWebinars 4 года назад

If you leave the situation as it is, something will happen which is not good for the company. For instance: you loose profit, loose sales, won't reach your goals etc. So, you need to change your strategic course 'or else'.

@rajazakirah619 3 года назад

What application u use to edit this video? Cause i need to do the same video assignment😭

@PepijnSchoemakerWebinars 3 года назад

PowerPoint for the sheets. Just plane video for the speech. I first record the video. Afterwards I make the PowerPoint and cue it on my story. I record that with a screenrecorder which makes another video of that. In the end I blend and edit them together with Adobe Premiere.

@vinonoralynea.9597 3 года назад

BSBA MM 3-5 Let us watch

@PepijnSchoemakerWebinars 3 года назад

@alexdiaz3968 4 года назад

Could you explain Solberg’s Nine Strategic Windows.

@PepijnSchoemakerWebinars 4 года назад

Sorry but I don't know this model...

@slindilemadlala2894 4 года назад

Hi, I just registered for a higher certificate in business management marketing is one of my modules and I have a project to design a marketing plan using a company of my choice

@slindilemadlala2894 4 года назад

Your webinar just cleared this cloud I had, I didnt know where to start but now I have a slight clue where to begin as this is new to me. Thank u

@slindilemadlala2894 4 года назад

Thank u for ur acknowledgement, kindly advise me on this on your webinar you mentioned that there is no need to mention the problem or research on the situation analysis if we only drafting the marketing plan but now on my project they asking me to design a plan that is based on market research, situation analysis and strategic insight does this mean I can include the market research on the situation analysis or am I not understanding the auestion

@Olivia-ux8mz 4 года назад

@@slindilemadlala2894 Hello, are you having trouble writing your assignments or homework? We offer professional help in essays, reach out in case you need help

@sandiponpurkayasthapurkaya2666 3 года назад

What is branche analysis?

@PepijnSchoemakerWebinars 3 года назад

The phase of the product lifecycle, growth (decline) of the market, market type and characteristics etcetera.

@amonlagat2130 3 года назад

hi how can i make a strategic marketing plan for a starting company,we have developed a calling app called talkcoms and we want to sale our produts kindly assist

@atalvinodchaturvedi2741 6 лет назад

@tamayosajohndavea.8178 3 года назад

Who is here for online class purposes 👆

@smd4519 3 года назад

yo🤧

@ailamarieminas1112 3 года назад

🤣

@rajazakirah619 3 года назад

Yow

@alicenaanaforson5313 2 года назад

☝

@cooljarvice8480 5 лет назад

Can you please send me the soft copy of the presentation?

@PepijnSchoemakerWebinars 5 лет назад

I am sorry, no. I don't send the presentations to individuals.

@pradip424 3 года назад

Is it strategy or marketing? The title says marketing but seems like it is talking overall about strategy.

@PepijnSchoemakerWebinars 3 года назад

Strategic marketing it is...

@kobbisonacquah9797 2 года назад

@PepijnSchoemakerWebinars Год назад

@ailamarieminas1112 3 года назад

Can anyone help me with my activities?😁🤣

@mikek545 4 года назад

This is more of a business plan than an marketing plan in my opinion.

@PepijnSchoemakerWebinars 4 года назад

Ok. Businessplan, marketingplan... As long as it helps! 👍

@nachocapic 3 года назад

Edmundo es un pañuelo.

@PepijnSchoemakerWebinars 3 года назад

¿Qué quieres decir exactamente?

@alexisguerrero7043 Год назад

@@PepijnSchoemakerWebinars A sabes hablar español? Que bueno. he visto todos tus videos durante más de cinco años y me gustan muchísimo felicidades. Yo soy vendedor y mis coaches me recomendaban desde hace muchos aprender sobre marketing y coaching.

@alexisguerrero7043 Год назад

@@PepijnSchoemakerWebinars Nunca te he querido escribir porque se me figura que estás siempre muy ocupado. He leído de cabo a rabo así se dice en español todos los comentarios de tus videos y así he aprendido más todavía. Una pregunta: conoces el libro Strategic Planning de George A. Steiner? Que piensas de ese libro?

@alexisguerrero7043 Год назад

@@PepijnSchoemakerWebinars A mi me gustó mucho el libro porque meciona a Peter Drucker y a Neil Rackham y creo también a Regis Mckenna quien colaboró con Steve Jobs en el proyecto de la Apple Mccintosh.