The definition of the common startup buzzword: "Product Market Fit".
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From R/AskMarketing
Posted by u/sensei_mike
4 days ago
" The term "product market fit"
Hi Guys,
Want to get your opinion on this term...
I've been working in marketing for a little over 8 years now, mostly with big brands nationally or internationally and I went to an event recently at a startup incubator where they interviewed the CEO of a pretty big company now, about how he started the biz and scaled up. The interviewer kept asking about things pertaining to "product market fit", which, while I understood what she meant, sounded super strange to me- I never heard the term before in my life.
I feel like it is a nice way of saying "invent stuff and throw it into as many markets as possible until someone likes it and the market you got lucky in with success, that's the one to target" which seems wildly inefficient to me.
Shouldn't these startups be more strategic and understand consumer needs first and invent from there? (rendering the phrase "product market fit" redundant)
Wondering what you guys think! "
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29 сен 2024
