What Is A Unique Selling Proposition? How To Create One (Plus 5 Examples To Inspire You)

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What is a unique selling proposition? In this video, we will cover how you can stand out amongst an ocean of businesses.
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Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about.
Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different from another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in.
That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.
Here is what we’ll cover in this video:
00:00 - Introduction: The Need for Differentiation in Business
00:55 - Tip #1: Creating a Unique Selling Proposition (USP)
01:06 - Detailed Explanation of USP
01:44 - Importance of a Holistic Approach to USP
02:02 - Significance of the Message in USP
02:22 - What a USP is NOT
02:54 - Examples of Strong USPs from Businesses
07:51 - Creating Your Own USP: Step-by-step Process
09:53 - USP: Defining Your Competitive Edge
10:34 - Recap and Conclusion
10:59 - Shopify's Free 14-Day Trial Offer
11:16 - Video End and Final Remarks
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► What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples to Inspire You bit.ly/2QpmY7Q
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Опубликовано:

11 июл 2024

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Комментарии : 57

@learnwithshopify Год назад

🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9

@FuriousMarketing 2 дня назад

Assertive, defensible, and specific! Talk the talk and walk the walk. I love your USP breakdown. Adding examples helped a lot.

@Ava001 3 года назад

To be honest all I need right now is inspiration. Thanks to y’all for the uploads🙏❤️

@YoitsWeslo 3 года назад

You. Are. Amazing. I instantly subscribed and watched this whole thing twice. Thank you so much! As a first time small business selling art I really appreciate this. Really makes you reframe your thought process and position as a strong competition in the world with just a strategic story.

@Henry-gr2ir 2 года назад

Extremely helpful to me, it’s been a long time for me struggling to stand out of the competition, your unique selling proposition concept really gives that light in the shadow

@henrysafari3079 2 года назад

Hey Bali i really enjoyed your teachings I watched all of them, during tonight, i had not planed to, its my first time i do keep learning on RU-vid channel continuously without quitting you are so amazing! keep it up!!

@ibexstudio8344 3 года назад

Jesus your energy is contagious! Thank you Michelle! Much love!!

@kevinaylward3677 3 года назад

Your enthusiasm is contagious...!👍👍👍

@blessingolabode4140 2 года назад

I needed to hear this thank you for the great illustration. i just started my online digital marketing business few months back and have not not been getting any leads watching this video has given me some ideas

@devine_noise 3 года назад

Love your teaching style. Thank you.

@kushagraoberoi6496 2 года назад

I love this channel and the tutorials! 🤩👏🏼

@LucyGriffithsdotcom 3 года назад

Thanks for sharing these valuable ideas...!

@user-yt5nr8em4t 4 месяца назад

Thank you very much for presenting the video so beautifully. Give more such videos. I will work.

@ProjektX700 2 года назад

this was insanely useful content thank you so much !!!

@theskinfix 3 года назад

Thank you so much I love this

@kappalearninggroup8917 2 года назад

Wow, this was sooo good! Thank you Shopify!

@learnwithshopify 2 года назад

You're welcome! We're happy to hear that you enjoyed it.

@tosinayomidele2166 Год назад

This Is really insightful!

@varunroy9810 3 года назад

Love your video it's so concise and to the point.. also can you guys make a video on ios 14.5 on how to tackle it?

@learnwithshopify Год назад

Hey guys, please note that the free trial is now 3 days, after which it will cost only 1$/month for the following 3 months!

@Inside.Frame1 Год назад

Thanks. This video helped me a lot.

@taykratzer 2 года назад

You did such a great job with that topic. Much help. I was referred to this video from RevRoad in Provo Utah.

@learnwithshopify 2 года назад

So glad you found it valuable! Appreciate your kind words.

@duckking4195 2 года назад

it help me open my eye.

@Primavera1212 2 года назад

Thank you!

@nomgqibelokoko5862 4 месяца назад

You made life easy 🙌🏽🐒❤

@oceaneducationalconsultanc6490 2 года назад

Great Mam

@Meddd123 Год назад

I liked the way you gave a short pause in the video 👍🏼

@janiecristinasalskov3554 7 месяцев назад

Loved this! I work right now with ESP´s selling travels. Can you give advice? J, Denmark :)

@monetvangoghempire5284 3 года назад

Thank you

@rajudesai3069 Год назад

Thanks you so much

@BarsUpEntertainment Год назад

Really great content

@facebookhackerrr 2 года назад

more on marketing please, its my first time subscribing to a channel just to get more info about online marketing strategy and commerce

@learnwithshopify 2 года назад

Hi, Osama. I have a guide here that will help you create a marketing plan that works: bit.ly/2U8v9an I’d also recommend taking a read over our marketing docs for further information: bit.ly/3wh8SV1 A piece of advice I'd also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This is the key to marketing success!