Loved the part on "A unique process to get people to results". I'm actually stuck on that process now. My product I have created has multiple benefits and the way in which I let them be known to different customers (to me) is crucial for my marketing strategy. What I had considered was writing a map (like you said). Thanks for that. Just needed to hear it from someone on the same page.
The biggest take away is the 3rd one - Use Your Personality to Communicate Your USP. I'm relatively new in Vlogging and at first I just do it for my "sanity" yet because of your videos, I find more and more ways to create content in line with what I can do and also how it works for my business. Actually all three points are good, but the third one, yes, you're right. I have to be natural. Show what I know. What I can offer. Not only does this video gave me tips to sell my unique proposition but also narrowed down my target audience too. And because I know who my target audience is, the content for my vlogs related to my business becomes more clear. It also reminded me, what I'm good at. What I should focus on and what I can truly offer. Thank you for giving me an inspiration to be unique not only with my vlogs but videos that is related to my business.
Thank you for an amazing video, the whole idea of building a business around your strengths, values and personality...mind-blowing!!! I see it everywhere but I just need someone to open my eyes.
I am inspired by your tip to really narrow down the SPECIFICS of the problem you are solving for your target audience. This was especially empowering because it allowed me to let go of fear of criticism. If my USP is very specific, some will criticize, but it will allow me to connect with the perfect clients for my business. Thanks!
Exactly, Adam! When you focus on the right problems, the RIGHT clients will resonate more strongly with what you have to offer. You aren't here to serve everyone on the planet, and the focus you take on one specific client problem will help you to gain traction for clients in a much easier way!
Thank you Lydia for that inspiring video. I want to offer fitness classes which a lot of other trainers already offer in my city, so it´s not easy to set myself apart. But I got some ideas now, like narrowing down my target audience, using an authentic communication style and thinking about my strengths.
You got it, Marianne! Many people can offer what you offer, but you can have a unique "thumbprint" on your business (your voice, energy, perspective, vibe, etc.). Go forth with your strengths! :)
I feel like my USP is perhaps too generic. Each time I think I am nailing something, I get the feeling that this is an aspect of what other coaches do anyway..Not sure how to get out of that circle..
Hi Sabrina! It's absolutely OK for other coaches to do something similiar to what you're doing. If anything, it's a great sign that there's a market out there for this area of work :) Your business can (and will be) different because of your story, perspective, and unique personality - these are things that cannot be replicated. When you can focus on that part of your genius-zone, your work will resonate with the right audience even if there are people that do what you do :)
Hi! Thank you for the video! Can I ask you for your feedback on my USP?:) The business is IT recruitment and it is really hard to create some sentence that differentiates from the crowd:!
