Thanks I'm currently thinking of going into the investment banking industry and I want to know if you think marketing can work in the financial sector? I understand that good will or brands can inflate the books but brands are also important in determining a company's worth so maybe that can cause conflict in some instances. So what's your take when it comes to the investment sector and the marketing space can those two co exist without conflict?
Many differernt positions can increease brand equity... It's a case of defining who the audience is, what's important to them being relevant to what they want... Decisions such as these require research
