Branding vs. Marketing: What's the Difference?

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Branding vs. Marketing. Many entrepreneurs and creative professionals are confused about the real differences between them. Yes, the two subjects overlap in some areas, but there are some key nuances that will clarify how you go about building and promoting your business. If you’re an agency or consultant, understanding the two will improve your ability to help your clients succeed. In this video I dive deeply into the definitions of branding and marketing - and why it’s critical that you know the difference.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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“Change By Design”, Tim Brown amzn.to/2mTFDrz
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“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries amzn.to/2noZGwd
“Change By Design”, by Tim Brown amzn.to/2uaXYjX
"How To" by Michael Beirut amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
“Art + Design” by Rex Ray amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - amzn.to/2xLrEX4
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Опубликовано:

26 июн 2024

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Комментарии : 83

@fauzan8425 Год назад

1. Branding what and why, marketing about how 2. Branding long term, marketing short term 3. Branding macro, marketing micro 4. Branding trajectory, marketing strategy 5. Branding build loyalty, marketing quick action 6. Branding create value, marketing monetize value

@Jazengamic Год назад

So which is better tho

@stevepwn 5 месяцев назад

marketing is still about building loyalty i'm a marketing major

@lio9360 3 года назад

Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.

@PhilipVanDusen 3 года назад

Lio - I love this distillation of the concept - really tight!

@PHOTOVIDEODUDE 2 года назад

@@PhilipVanDusen !aaaaaaaqaaqqaqqaa!aaaaqqqqqqqqqqqq

@bunnyman6321 Год назад

💯

@adejumoseyi2029 11 месяцев назад

This is good 👏👏

@ladonwilliams1333 2 года назад

I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!

@PhilipVanDusen 2 года назад

Thanks LaDon - I really appreciate your support!

@quirkworks4076 3 года назад

More clear content in a few minutes than would seem possible. Thank you, Philip!

@PhilipVanDusen 2 года назад

Thanks Peter!

@danivinson 6 месяцев назад

That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂 Thanks again.

@galexxx2437 Год назад

Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated

@simonep3443 7 месяцев назад

Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you

@timetofocus5124 10 месяцев назад

Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.

@IronDave1985 5 месяцев назад

Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.

@michellemorton8278 3 года назад

Perfect explanation of the differences. Thank you for such clarity!

@ryandailey4470 3 года назад

Agree 100% - Going to save this one for future reference.

@marvingeronimo 3 года назад

Clear and concise as always!

@shakthivaishnavi6547 Год назад

So precise and very well articulated! Thank you!

@ashleylockett5509 2 года назад

This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!

@PhilipVanDusen 2 года назад

Ashley, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

@nagpalnirmal 3 года назад

Nice1 great detailing knowledge

@LyleGadin Год назад

Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼

@PhilipVanDusen Год назад

Thanks Lyle and congrats on making 26 years in this crazy industry...that's a real accomplishment. 🕉

@balancedlifestyle65 8 месяцев назад

Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.

@dittagecoeco2738 3 года назад

Solid bases for evolving the promotion of even a simple activity like craftmanship

@DMosleyCFS 2 года назад

Excellent explanation, thank you so much. I'm a new subscriber.

@jomarfelisilda9679 5 месяцев назад

i really needed this one. thanks alot.

@davechinwan Год назад

Great inputs. Thank you.

@DeathByMercy Год назад

You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.

@bensmith5581 Год назад

Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.

@memnondobu7665 2 года назад

the best video i ever seen

@maanratnajitjadhav.6094 Год назад

Thanks for insights.

@bayangnelson Год назад

Nice, very informative, more power to your channel

@Sautimarketin 11 месяцев назад

Best video on this

@DarkstarArchangel Год назад

Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond. Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?

@grandson62 2 года назад

What a post.! It is so helpful. Apreciate it. Thank you.

@PhilipVanDusen 2 года назад

Thanks Alejandro! I really appreciate your leaving a supportive comment!

@celinecormier2060 Год назад

Exceptional. Clear. Thank you!

@PhilipVanDusen Год назад

Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇

@rajan11kumar 2 года назад

Really impressive

@jamesallen74 Год назад

Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!

@PhilipVanDusen Год назад

Thanks James. You totally encapsulated my content mantra.

@Damngoodchicken_ Год назад

Explained a lot!

@youngstan7009 2 года назад

Thank you.

@antikertech157 3 года назад

Thanks Philip. I am going to have to watch this video many, many times. Looking forward to your introductory course of Branding.

@lemlemdema567 11 месяцев назад

DR THANKE YOU

@vigilhammer 2 года назад

Thank you

@romiemiller7876 11 месяцев назад

Good content.

@sadams5659 Год назад

excellent

@nguvuluvincent6584 7 месяцев назад

You are good Man

@Barguez 10 месяцев назад

Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.

@nkhansays 2 года назад

you are Chris Do are super great when it comes to teaching. So maybe we can say branding is a process and marketing is a tool ?

@shaikikbhalBasha Год назад

thanks

@jamestateIII 3 года назад

Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.

@thedylanrogers 3 года назад

Thanks for bringing clarity to these two terms that often get muddled. QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?

@PhilipVanDusen 2 года назад

Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.

@jessicanameh8243 Год назад

❤❤❤❤

@asjadsiddiqui4127 Год назад

We can say that marketing is the execution of branding.

@PhilipVanDusen Год назад

That’s safe to say

@bensmith5581 Год назад

Branding most definitely is part of marketing.

@anthonywalker6168 2 года назад

I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....

@PhilipVanDusen 2 года назад

Thanks for watching and for the thoughtful comment Anthony. I personally disagree, but I value and respect your opinion nevertheless.

@bunnyman6321 Год назад

@@PhilipVanDusen What did you disagree with?

@PhilipVanDusen Год назад

@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.

@bunnyman6321 Год назад

@@PhilipVanDusen Interesting! Thanks for explaining.

@miguelmaravillas9967 3 года назад

Totally random but I love the watch! What brand is it?

@PhilipVanDusen 3 года назад

The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794

@cliffordrogers2734 2 года назад

Nice

@PhilipVanDusen 2 года назад

Thanks Clifford.

@cristinegregorio4864 Год назад

Why branding depends on marketing communications?

@Rebecca-qg8pb Месяц назад

Can an agency do both?

@PhilipVanDusen 13 дней назад

Yes. Larger agencies do. Smaller agencies not as much.

@razer0072073 10 месяцев назад

4:02

@PaulMcKillop 3 года назад

Branding supports our capacity to recognise rather than recall. Jakob Nielsen's usability heuristics still stand, nearly 30 years on.

@thisisj0hnwilliams180 3 года назад

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@ChoiceHacking 10 месяцев назад

Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.