What is "Brand Positioning?" 

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Why do some brands come to a customer’s mind first? In this video we'll explain what Brand Positioning is, how to use it to set yourself apart from competitors, how to customize our template to define a set of branding tactics, and if you watch until the end you'll learn how Amazon used Brand Positioning to beat the market. The spirit is to increase engagement no matter what.
The first step for any new business is to figure out how to communicate your brand’s values to consumers, which is also known as brand positioning. It’s important to be number one in a consumer’s mind to grab a major market share and develop a sustainable business. For example, when you ask a consumer to name an energy drink, Red Bull would probably be said first. If you ask them to name a tissue paper brand, Kleenex will come to mind. And if you ask them to name an athletic shoe, Nike or Adidas would probably be said before anything else.
Companies that do brand positioning well have identified the customer’s needs, desires, and pains, then crafted unique value propositions around those points. We’ve created a customizable template that has all the tools to help develop your own branding strategy, such as Brand alignment, Strategy canvas, Brand positioning model, and Brand health evaluation. Here’s a breakdown of how these tools can be used to position your brand first in consumers’ minds.