1. Today more than half the media we consume comes through digital channels, this offers several advantages over offline marketing ---a. The firm’s ability to target specific consumers is embraced. (I.e. demographics, interests, or advertising to those only who visited the store.) ---b. Measurement: dashboards, real-time, audience, conversions. ***Comparing two different adverting campaigns is easy in digital marketing.*** 2. Understanding and integrating the various instruments of digital marketing is not an easy task. Sure fire ways to use them do not exist. This exposes advertisers to risk of failure. 3. Digital marketers need analytical skills and intuition to lead any digital marketing campaign.
Digital Marketing is my area. Nonetheless, it is important to be both good at offline and online Marketing. Whenever you see an opportunity to use offline meaningful campaign. Do it. Then integrate it with you online strategy. One thing I came to notice is that due to the rise of digital, plenty of offline marketing seems to be lacking in impact. This opens an opportunity for business to create impactful offline campaigns. The big bonus of good offline is that it can truly connect with people by engaging with them physically. And if a campaign is truly engaging physically, it will lead to online engagement and free advocacy of the brand. So, even if I specialise in digital. If I ever see an opportunity to integrate an offline campaign with online strategy. I will say it to the clients, even if all they are expecting is SEO and Email.
Interesting how executives in the past base their decisions on their feelings, while now day business executives need to be equipped with analytical skills to keep the cooperation running.
Hello sir... This Video has been very useful to improve our knowledge about digital marketing and what is digital marketing. Thank you so much for this video. really very nice information you have shared with us…. For beginners, very helpful information and Easily understand the concepts of digital marketing. Keep informing. #InstituteOfDigitalMarketingPitampura
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This video doesn't explain, which it should, that Digital Marketing is still a discipline of marketing. I don't see it as an alternative to traditional marketing. I see it as additional choice and method. The people you reach through marketing, whether through traditional or digital - are still the same people. Otherwise a good video with some great points.
Hey Sumit, I agree it's tough to capture everything in 2 mins. But, he did compare them as two different things, as follows: "Reaching consumers through digital channels offers several advantages over traditional, offline marketing." I advise that digital marketing is 'part of'. Not something you choose 'instead of' marketing.
Daleep Chhabria : so he said traditional...not overall marketing...digital is a part of marketing...that’s. a given but it’s different to traditional is what he meant...:)
