What Is Effective Author Swag and How Does It Help Your Book Sales 

Have you ever gotten a bookmark or sticker with your book? How did it make you feel? Did you smile for just a second? If yes, then you have received effective author swag. When authors include small gifts with their books, they are giving away swag intended to improve the reader’s experience and lead to word of mouth marketing. Before you can understand how that works, let’s dive deeper into what counts as swag.
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Caitlin Berve is a fantasy author, editor, and speaker. Through her company Ignited Ink Writing, she edits novels, creates video tutorials, and writes. Using her MFA, she teaches creative writing at conferences, colleges, and Colorado writers’ organizations. Her collection of modern fairy tales When Magic Calls is available is paperback, ebook, and audiobook formats most places books are sold, including www.caitlinberve.com/books. Caitlin seeks to fill the world with the kind of writing that lingers with readers and find magic in modern times.
To find out more about me, my editing and writing services, go to www.ignitedinkwriting.com/
To check out my book When Magic Calls and author website, go to www.caitlinberve.com/
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