WHAT IS NORMCORE? The Row Spring 2024, Casual Dressing Resurgence & Mary-Kate & Ashley Olsen Style 

I love how Mary-Kate has been deviating from her usual all black lately into more color teetering back to her chill/"dad-core" looks, while Ashley has been sticking with her Yoji-esk/romantic vibes, somewhat differentiating themselves from each other. For a while, they were both so avant-garde, and I love seeing the evolutions going back and forth and evolving over the decades!

I like the Row's design. I really do think that you can get more or less very similar designs at premium quality at a much lower price point, from Cos.

I love your Row Videos. Thank you for covering them again

Great review and examination of Normcore. Answered lots of quéstions I had. Thanx.

Hi Mary. Another AWESOME vid. My opinion is that Normcore isn't necessarily (or solely) a response to economic recession. I think it's more about evolution, in the grander scheme of things, and it is bigger and deeper than fears about recession. Fashion, in recent years (at least from my vantage point) has been grandiose and over-the-top: logomania, bright colors, outrageous prints - and what about all the different heel styles we've seen? If a fashion pendulum exists, then it definitely did swing to one extreme. Now, that pendulum is starting to swing back. The silhouettes are more restrained and oddly nostalgic for a more innocent, but recent era perhaps? Dare I say (and I hope this doesn't trigger too many people), it's more CONSERVATIVE, not to mention sober, grounded, and, yes, introverted. One other thing - this concerning the Margaux bag. It caught my eye when it was first launched. But I saw a picture of John Legend's wife (I always forget her name) sporting one while on vacay and I noticed that the base of the bag had bulged out. It wasn't rigid as one would probably prefer or expect from such an expensive piece. So I decided not to purchase it. Will hold out, maybe, for an oversized Bolide. I'm a big bag girl at heart.

I just love the content of Mary's Room.

I like the dad core collections from them so much… it’s so so laid back

You speak so brilliantly about fashion and culture! Are you a fashion editor or journalist?

Well-written and informative fashion commentary. Thank you!

Thank you so much for sharing. Very interesting video. Love it 💕

❤ dad going to Best Buy. What a cool time to enjoy fashion love your insight so fun to learn and see history

I love the taupe blazer and knits! Beautiful brown croc Margaux bag 🤎😘

The embroidered dress over the t shirt is the most beautiful! Very Vaquera (a new brand)! I’ve been dressing normcore for years, I am also into gorpcore. My fav movie of all time next to Snow White is Scream 1996, the wardrobe is very normcore. Muted basics mixed with pops of funkiness! 😊

Why are you not at Vogue? Awesome video. Can’t wait for fall.

Super interesting to watch. I think I need to do it again! Thank you!

Fantastic presentation. My prayers for the demise of logo-laden looks have been answered😎

Love this video well done going to copy these style ❤👏🙏🇬🇧

Why does everything have to have an aesthetic now 😂

Great vid I like your thoughts throw your idea and the time traveling to the 00ts everything old is new again, but just in a different meaning I always thank you have to live with your clothes until you try them on to me a pair of pants or shirt can change through the years, but still remain the same items of clothing

I love their knits and hints of Yamamoto but mostly their coats - ecspecially everything dramatic and voluminous- but while shopping i was often disappointed with the materials, too much polyester and then charge 1k? No thanks… ill have to look out for a wool coat next time

It's a small change for The Row but noticeable enough.

Thank you for putting these fashion edits together, I really find them so interesting. I really think you are doing a great job! Subscribed! 🥰

I did not have a name for it but I guess at the moment I am feeling norm/bloke core in my outfits and I also tend to gravitate to the men's sections in stores and online...

I think it's also a more sustainable way of styling because people are choosing more timeless pieces. It's not that crazy after the "wardrobe capsule era" and the mass realization that trendy and fast fashion isn't working anymore.

Thank you!!

Hailey Bieber makes a statement while still looking effortless. It’s like a remix to the 90s casual look

Thanks for the great videos. I like The Row but… I’m not crazy about the high price of clothing that looks like it came from a discount store. I prefer a more minimalist clean look they normally have. It felt a bit sloppy and not high fashion. I was happy to see the core pieces but I’ll pass on the “Dad-goes-to-Best-Buy” look.

interesting video! do you feel the 'normcore' trend is a sortof sister trend to the quiet luxury trend?

Great video as usual Mary🙌🙌🙌 love how deep you go in your discovery. I dont know about this collection. Maybe would be some pieces wearable, made it your own, on different shape, it can work. I dont see anything right now that i want. I got a few pieces from previous collections, that i absolutely love . But this , i dont see elegance, so its definitely not me. I prefer Celine 2010 designs 😜, which i am looking to recreate 😉 Have a blessed day🙏💗

I like dressing simply and understated everyday chic, I like some Miu Miu and Gucci, I don't like oversize jackets and tops as I'm petite but I've decided to try some loose jeans, I don't do sporty or shabby casuals or wear gym clothes outside the gym. I didn't know The Row before watching your videos, they use an awful lot of fabric that would swamp anyone petite or overweight, not for me, I don't think their pieces are keepers, they are mainly trendy and won't last imo. When I see the Olsens on their cigarette break I can't help thinking how their clothes will smell, yuk!

mary's room = therapy 🤍

The casual sportcore looks remind me of Julie Pelipas Bettter. Have you checked out her recent drop?

very cool vid

How do you review spring2024 without going over the chani pant?

I usually like The Row looks but not these so much. I don’t like the unisex look. The oversized look I like, but it can go too far where it doesn’t look tailored, and this is how these looks are, not attractive. Looks too messy.

This stuff gonna end up on the sale rack, and eventually in literal outlet stores. I feel like the Row is chasing the trends now rather than setting any. They are so derivative with this collection, the stuff that isn’t outright Gap. The risk with this norm-core is people not wanting to spend the mega money only to look like you shopped at JCPenney. Cotton T, okay, do I want to shell out $800 for the Row or a really comfy $200 James Perse or think, hey I want to get a spring break at the beach, so my clothes budget gonna JCrew.

Just remember the day when Obama was made fun of because of those sneakers and dad jeans. Now that’s literally fashionable 😂

everyone is transfer into or out of COS lmao , just buy COS

mary! u didnt show us ur look 😢😢 is dat a qt trench I see?? 😅

Love your creative luxury content! We'd love to collaborate with you! If interested, pls let me know~

I miss smoking cigarettes, lol

Anti-fashion iykyk