What is the Triple bottom line (Sustainability in business) 

The triple bottom line can help companies balance their corporate obligation with their sustainability obligations and still make profit.
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About this video:
This video answers the question, what is the triple bottom line?
The ‘triple bottom line’ is a phrase that was coined by John Elkington a British management consultant and sustainability guru
The whole point was to show that it is possible to manage companies in a way that not only makes money but also improve people’s lives and the well-being of the planet
Hence the 3 Ps, i.e, profit, people, planet
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