What Ruined Chuck E Cheese? Failed Strategy? 

High quality video man. Really good work. Cant beleive you only have 50 subs. You'll blow up one day I have little doubt.

Hi, former employee here 2018-2021. Some thoughts. Aside from the 2020 lockdown being devastating for the company, the higher ups after the buyout did not prioritize things properly. While understaffed and the stores in our area were almost completely out of managers to run the stores, CEC was pushing deals for customers that were impossible for us to keep up with. Especially with the $5 pizza takeout orders. On top of that, the Pasqually secret kitchen was a whole separate line of orders to handle at the same time. Advertizing after the 2018 CGI renovation was abhorrent. CEC at that point went from being the nostalgic arcade for a wide age range to being dumbed down and catered toward infants and toddlers and extremely paranoid moms who practically treated us like daycare workers just short of changing their kids diapers for them. And CEC just kept trying to please them instead of the massive demographic of nostalgic arcade goers, who by this point are visiting local stores that retain their charm. I do not think CEC will come back. Because the route they're taking right now with trying to be a cushy protective padded room for babies is not really one they can back out of without backlash. Had I been the one to buy out the company it would have had an overhaul in the opposite direction. Go all in on the 80s-90s nostalgia. Stop trying to make it an immersive miniature Disney World and being so uptight about it (employees are called "cast members" and where ridiculous uniforms / Chuck E is considered a real person and any indication he isnt a real person and just a suit will get you in trouble / they only play kidz bop in the store) and start treating it more like an actually arcade where people can hang out. Turn the lights down, get proper licensing for real music, use the TV setups they have for paid advertizing, change the seating setup from a restaurant style booth maze to more casual tables and bar counters, etc. Hell, CEC already serves alcohol at the stores ffs but theyre so picky about outside food, drinks, checking in kids, proper "cast member lingo" its crazy. Edit: I saw another commenter mention "kid gambling" and omfg I couldn't agree more. About 90-95% of the games at CEC are chance based games. Literally just gambling. There are maybe 4 machines out of the 60 that have actual gameplay with multiple levels. Why? because like I said; catering to toddlers who cant control a joystick and have no attention span. 👎🏼 Boring. You've lost all your customer base. Theyre all at Dave and Buster's now.

It's their own fault they went bankrupt. They turned their mascot into a creepy CGI hipster and replaced the tokens and tickets with a swipe card. They only have themselves to blame for the situation they're in.

My favorite part of Chuck E. Cheese was being terrified of the guy in the rat costume and hiding under tables when he would walk nearby. Great video!

Wow, I never thought of Chuck E Cheese as an innovative company

underrated youtuber

cec innovated with animatronics and video games but little else after

I remember Showbiz also. We had a good childhood when they were booming!

I've been to Chuck E Cheese many times, the pizza conspiracy is 100% wrong. While when eating there and noticing the slices weren't all lined up, if you guys think the pizza is recycled, it would taste like moldy dough. The current pizza of CEC is believed to have come out in early 2012 when the company decided it was time to change the recipe (which definitely worked since the pizza they currently have taste better than other pizza places I've ate at). In the early 2000s, a very young kid named Chris started filming home videos of the animatronics from the Chuck E Cheese locations in his home state of Connecticut for "Fun and documentation" and ended up being one of the first and most popular CEC RU-vidrs on the platform. The pizza is fresh, the arcade games are clean, and the animatronics are attractions to many. The issue with CEC is the fact they're removing all of their history just to make more money.

The down fall started in 1980s. I don't understand why Showbiz bought Chuck. Then they kicked out the Rockafire over time. Should have let the competitor fail. Showbiz would still be in business if common sense was used. Showbiz in my opinion was much better.

Yes I been there but I really miss it

I went once when I was 10ish? But I don't really remember it.

Awesome video I’m your 100th like! 🎉 keep up the good work

Get rid of the kid gambling and bring back the 100 tokens for a large pizza and real arcade games.

They restructured their finances in December 2020. They're not bankrupt anymore.

Well chuck its been nice knowing you but let me know when your finally out of this ratjammed.

Chunky cheese 😂