What Sega Did Was Awful

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#sega #gaminghistory #retrogaming
In this video, we look at the dark side of Sega history and cover the curious case of Sega of Japan’s backrooms.
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28 сен 2024

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@LadyDecade 5 месяцев назад

Register to WIN a game of your choice & for HUGE DISCOUNTS on THOUSANDS of games, follow this link: www.instant-gaming.com/?igr=ladydecade Get 60% off CYBERPUNK 2077 ULTIMATE EDITION: www.instant-gaming.com/en/14769-buy-cyberpunk-2077-ultimate-edition-ultimate-edition-pc-game-gog-com/?igr=ladydecade Get 39% off THE OUTLAST TRIALS: www.instant-gaming.com/en/5895-buy-the-outlast-trials-pc-game-steam/?igr=ladydecade Get 35% off TEKKEN 8: www.instant-gaming.com/en/9579-buy-tekken-8-pc-game-steam/?igr=ladydecade Pre-Order GHOST OF TSUSHIMA DIRECTORS CUT with 23% OFF: www.instant-gaming.com/en/9093-buy-ghost-of-tsushima-director-s-cut-pc-game-steam/?igr=ladydecade Please check out my Patreon!: www.patreon.com/LadyDecade - Thank you so much! Join my Discord server: discord.com/invite/qxN4Nf6kpp

@greenkoopa 5 месяцев назад

SonicSmile.EXE

@greenkoopa 5 месяцев назад

The captions said his name as "Neck Eye Armor" instead of Nakayama

@derikguimaraes 5 месяцев назад

I registered but I can't find how to "WIN a game" of my choice

@underwearskids1 5 месяцев назад

Only if one of the prize's is your phone number, LD. 😋😋

@madkabal 5 месяцев назад

maybe that old marketing sound of a crazy guy saying "SEGA!!🤪" was really an employee being recorded after they lost their mind...

@jerkusclownstar 5 месяцев назад

lol 😆

@1988SUPREME 4 месяца назад

wHAT REALLY?

@peacrowvivi Месяц назад

Not really, but the reality wasn't that much 100% ethical either (but well not as drastic as plain out driving people to insanity) as the guy who was recording the audio for the scream was LITERALLY at the verge of vomiting, he was basically at the end of his shift in his work but unfortunately wasn't feeling really well, until at the exact moment he was going to the restroom, Sega's man in suits came to him and simply requested for him to tell Sega, and the oddest thing is...they had absolutely no idea of what to do with the screams either, the guy basically suggested taking example after the "Quasar" commercials, who apparently do yell the name of the company at the end of the commercials so yeah, dude's fine rn but at the moment of the screaming wasn't that much. Source of this info came from Old Sega Forums and the Sega Retro website.

@arvinrunstein5707 5 месяцев назад

Boy would that tactic not work on me. Your ass is paying me to do nothing till I die, Sega!

@charaznable8072 4 месяца назад

Once your contract expires Adios!

@thepeternetwork 5 месяцев назад

The fact that Nakayama saw no consequences for his actions made this tale more sinister than usual. Moral of video: Never work in Japan.

@singletona082 5 месяцев назад

As a reminder: The megacorps of the cyberpunk genre are modeled after japanese corporate culture when they thought they would be masters of the universe.

@huntercoleherr 5 месяцев назад

Trust Fund babies seizing brutal control of corporations is by no means a Japan-only phenomenon.

@ordohereticus3427 5 месяцев назад

Exactly. There is little to idealise about Japan when it comes to daily productivity and purpose. It’s entirely a punishing grind and unsustainable.

@Marmite101 5 месяцев назад

@@ordohereticus3427welcome to employment

@singletona082 5 месяцев назад

Not the first or only company I've heard of doing this as way to both preserve an on paper image of having never fired an employee/put the shame of quitting on an employee as well as sidestepping having to pay out benefits/compensation. It is a horrifying practice. I have never understood the salaryman concept. Showing that much loyalty to an entity that shows none to you in return or will do more than replace you if you do not give your life in full and total to being an ant ready to be crushed for their bottom line.

@remelin75 5 месяцев назад

I remember reading in the 90s about a Sega boss doing a commercial sent on TV that showed how bad of a boss he was. In the commercial he was running in the rain, grabbing his hair in pure anguish at how he could have made such extremely bad decisions. They had lots of screenshots of this "commercial". It has to be somewhere. Seems like a rare video of something that only could have taken place in Japan. Would be interesting if anyone could confirm this or find the video. I'll see if I can find the computer magazine that had this article about the video. The name of the Swedish computer magazine was "Interface".

@ericm215 5 месяцев назад

Most companies dont have enough workers😂

@johnpenguinthe3rd13 5 месяцев назад

This information sadly makes the Sega Civil War (Sega of America vs Sega of Japan) that was happening behind the scenes at the time make more sense. Sega of Japan was definitely the antagonist during all the multiple incidents during that behind the scenes Sega Civil War and these secret backrooms that they were doing to their own Sega of Japan employees just adds another layer of insanity behind all of it. Also, thank goodness the Fallout series wasn't around for most of the 90's and wasn't that well known at the end of the 90's. If it was, I could see Sega of Japan creating VAULTS and doing Vault-Tec like experiments on their employees that they punish and decide temporarily banish to the vaults. LOL. Sounds insane, but it's not to far fetched to think that they would put a single employee in a vault and surround them with nothing but literal PUPPETS for weeks in an attempt to use psychological warfare on them (like what Vault-Tec did in Vault 77 to one guy in the Fallout series who was locked up all by himself with a bunch of literal puppets. It drove him insane, psychologically turning him into "Puppet Man". Sega of Japan would pull a Vault-Tec on their employees).

@MaoRatto 5 месяцев назад

Sega of Jp is one of the few JP sides of a company I hate. I normally side with JP and not the USA, but it is sad.

@shayoko6 4 месяца назад

i expected something more recent that 1990s news.

@vicgc96 5 месяцев назад

Thanks to them Nintendo got their go-to developers for Mario tennis and golf, not sure if it's true, but Camelot's last game for SEGA had a rant calling them out if you manage to crack down its files.

@peacrowvivi Месяц назад

As in Shining force 3???

@Stepswitcher357 Месяц назад

Nintendo: Treats their employees well, treats their fans like shit SEGA: Treats their employees like shit, treats their fans well. Me: Treat everybody like shit.

@MegamanNG 4 месяца назад

Who would have thought that SoA's succeeding with the Genesis would bring an animosity that would end up dooming them. If only the two sides can learn to put their differences aside and actually do what's best.

@DustinBarlow8P 4 месяца назад

Sega not releasing their Saturn library on Steam has shown me what monsters they are.

@bluewolf8873 5 месяцев назад

This was very interesting. As a person who was grounded A LOT as a child I get the concept. ( not agree.. but understand.) As a child my mind would run wild with imagination.. simply because I had nothing to do but look at the 4 walls of my room.

@TheLastLineLive 4 месяца назад

Great look into this, never knew about it. Iirc though The Genesis Does campaign wasn’t under Kalinski’s watch but it was under Michael Katz, he stepped in after Katz left, just a minor nitpick.

@ensabahnur7657 5 месяцев назад

Japanese Employees go through so much I'm surprised there hasn't been a civil wsr decades ago!

@haywoodjablome440 5 месяцев назад

They don't have the nut for it. All the nuts were lost decades ago in the war. All that remains are subs that like to fantasize.

@aaronpriestley1500 5 месяцев назад

who would have thought blast processing means faster processer vs the graphics accelerator inside snes carts, and sonic in the backrooms just makes since :P.

@MaoRatto 5 месяцев назад

SENSE* NOT SCENTS OR SINCE.

@polarfamily6222 5 месяцев назад

So Sega is essentially a black company. Shame on them.

@greenkoopa 5 месяцев назад

You're the second one who said that, what's a black company?

@polarfamily6222 5 месяцев назад

@@greenkoopalike sweatshop but worse. It's a common phrase used in Japan for those types of businesses.

@Gametester110-qf8vs 5 месяцев назад

Nintendo isn't much better. The guy that invented the Legendary GameBoy was also behind the failure of the Virtual Boy. Despite helming one of the Greatest successes in Nintendo's history, they buried the dude after the Virtual Boy. Evidently nintendo is a company that doesn't forgive failure in ANY measure, regardless of past successes.

@WarrenGdog28 5 месяцев назад

@@polarfamily6222 ohh

@BigFootSize 5 месяцев назад

Idk i had some friends with friends at sega that are black and only have good things to say about them. But sega of japan might be a tad bit different than the sega of usa they're speaking of.

@therealmercury 5 месяцев назад

I guess Sega does what Nintendon't...😅

@DCMCOSPLAYdotCOM 5 месяцев назад

That scanline filter is awful. Its even worse when it collides with video that has actual scanlines. Talk to Gamesack about maybe getting his scanline filter.

@EddieGaster 5 месяцев назад

Didn't she already do a video on this?

@MaxAbramson3 5 месяцев назад

Yeah, recently, IIRC.

@williamoverton7775 5 месяцев назад

the episode I'd like to see is the robin hood episode about the japanese that started stealing the second sony announced and why they kept getting away till it was gone. good stuff amazing organization among them. the real reason is because it was all carried out by rank and file nobodies and the executors didn't care because they knew the fund capital was no longer being supported in advance and were wealthy enough to not care if anyone called them failures. some have speculated a connection but there is no such connection the ones that divided that bag to a thousand sets of hands used the force and magicked insights about as evidenced by Japanese legal system responses to foreign allegations of wrongdoing. but more than that apparent economic division between the administrators themselves. just the fastest guns opening fire from lower management. slowly over several years in peripheral markups arranged by small business providers of things etc etc.

@BowsettesFury 5 месяцев назад

But if everyone suffered then they would know what was wrong, and not support the Woke crowd.

@marcosdgonzalez5270 5 месяцев назад

Like all companyes like nintendo sony and microsoft...

@skycloud4802 5 месяцев назад

Damn, just after reading about how Sega helped save Nvidia from financial ruin too. Guess there's always a dark side to a light one

@torshec8634 5 месяцев назад

Good to know it wasn't just idiotic infighting, out of touch suits, dumb business decisions, and being behind trends that killed Sega's Console lead, being an absolute soulless company helped.

@j.goggels9115 5 месяцев назад

Fun Fact ! Isao Okawa is listed as a producer in Samba de Amigo's opening credits. But why ?

@mekman4 5 месяцев назад

Great Stuff, as always!

@physalis17 5 месяцев назад

So apparently RU-vid doesn't like me talking about Chris Senn. My comment with source of what he went through on Sonic Extreme was deleted. 🤷

@DethMetalGuitars 5 месяцев назад

Lol just saw the email. While I love CRTs, when simulated scan lines are not scaled perfectly they can become distracting. Love the aesthetic as an idea, and it did not keep me from enjoying the video lol

@adamclark9552 5 месяцев назад

Who came here after reading "that" email

@bubblegumgun3292 5 месяцев назад

the Japanese model is very mafia like at times, like yakuza but for kids entertainment rather than drugs

@jessicarie-tp6ti 5 месяцев назад

suddenly..... i felt the need of a horror movie "Mickey mouse Vs Sonic The Hegdehog"

@Gamers_of_Oz 4 месяца назад

I came back to this video after someone complaining of the CRT lines and not remembering I thought I would watch again. I dont see a issue it fits what the video is about the history of SEGA a company that raised during the CRT era and fell with the CRT era, like the [phosphorus glow we grew to love it fell with it. Another well documented and entertaining video😁

@NetBattler 5 месяцев назад

Sega,the most scummy company ever.

@greenkoopa 5 месяцев назад

Tommy Tallarico: hold my Amico controller

@Ali-ii8il 5 месяцев назад

sega should of arrest the clowns at paramount who made the awful knuckles show

@arcadeutopia3035 5 месяцев назад

And that's why Sega was the Goat of the 90s 😅

@MaoRatto 5 месяцев назад

You are a goat.

@jackofallgamesTV 5 месяцев назад

You kind of jumped from 1979 to 1983 pretty quickly. You did not mention that Sega was an American company primarily when they bought that portion that was nearly added 1979, and that 1983 was the year that Paramount sold Sega to these Japanese interests most likely one of them being from that venture capital company. Also in Sega was an American company they didn't want to do their own system instead they were out licensing their products to Coleco and making Atari 5200 games on their own.

@FleetStreetBarber765 5 месяцев назад

Sounds more like the "Nintendo Headquarters" 😀😀

@haruhisuzumiya6650 5 месяцев назад

Nintendo actually has great working standards it's more if you were a contractor working for NOA and NOE.but it's more likely NOA as EU has regulations

@FleetStreetBarber765 5 месяцев назад

@@haruhisuzumiya6650It's a joke

@user-nr2cs2rq7h 5 месяцев назад

@@FleetStreetBarber765So?

@BassPlay3r 5 месяцев назад

Back in the day those lines were state of the art

@WlmaAlexender-zl6nx 5 месяцев назад

I like Sonic, but refuse to fund human suffering.

@MazterP28 5 месяцев назад

Are you selling any of your sega Saturn games?

@PokerFart 5 месяцев назад

I would have spent all that free time in the back rooms watching RU-vid videos, and trolling the comment sections.😂

@thomgizziz 5 месяцев назад

Yeah in an era when youtube didn't exist... you aren't the smartest cookie are you?

@szaporta 5 месяцев назад

@@thomgizziz that's what Solitaire is for. Backroom time still well-spent.

@kalmtraveler 5 месяцев назад

love the grey lines and 'old' look!

@ripplecutter233 5 месяцев назад

Watched more than 5 seconds of this video, the alternating gray lines were a nice touch!

@godoftwinkies574 5 месяцев назад

Still better than Nike's Chinese sweat shops.

@user-mt4zr5kp7h 5 месяцев назад

I miss those days. Say what you will, games were way more fun then.

@paer76 5 месяцев назад

Konami does the same 💩

@MatMadikPCA 5 месяцев назад

You're brilliant, Lady Decade!!!

@triniborn76 5 месяцев назад

Sega does what Nintendont.

@DarDarBinks1986 5 месяцев назад

Japan's overwork culture is toxic as hell. Hopefully things have changed since then, though. But workers are not drones. They're human beings!

@Allan_aka_RocKITEman 4 месяца назад

How _NEGATIVE CORPORATE AMERICA_ of them...🤦‍♂️

@JGreen-le8xx 5 месяцев назад

Lady Decade!❤❤❤❤❤❤😊

@greenkoopa 5 месяцев назад

🐢💚🐢

@daryljr5361 4 месяца назад

I love your details but also that background music at about a minute into the video ❤😊

@LadyDecade 4 месяца назад

Thank you very much x

@daryljr5361 4 месяца назад

@@LadyDecade you are so welcome

@greenkoopa 5 месяцев назад

Great video LD 👏👏🐢

@greenkoopa 5 месяцев назад

100 hearts I just leveled up 🐢🐢🐢🐢🐢

@hoodknewz4890 5 месяцев назад

I really do care about my people. Lady Decade, Top Hat, those my folx. Be nice. You don't edit shit. I like scan lines. I'm looking up upscalers right now

@EpicFurbynerd76YO 5 месяцев назад

damn now I have even more respect for Sega of America

@EpicFurbynerd76YO 5 месяцев назад

and nakayama can rot in hell too

@Ash-nh6li 5 месяцев назад

Ai? Not you too

@IgnacioGimenez 5 месяцев назад

Sega did what nintendidin't

@Karl_Kampfwagen 5 месяцев назад

There were stories about the Persona Rooms at Sega on 4chan way back in the day.... We had deduced that they are/were isolated confinement areas in the "back rooms" on-site, and had a specific purpose: to weed out the weak-minded, and leave nothing but the stoic programmers, psychotic creatives, and the absolute neutral chaotic people that could withstand an empty room alone for several weeks/months. As a Machinist, QC Inspector, etc, I don't care to see the Sun, or go outside.... Video game programming might be a fun new career for me. 🤷 But it takes a certain kind of person, to make a good game, and Sega had honed in on it ... If they aren't tough enough to deal with this minor discomfort/deprivation/isolation .... What happens when we need them to work for 2+ weeks on a project? If they burn out after a few weeks: find another bulb. 🧐 There's millions of bulbs. Find the right one, and others like it. Simple engineering, TBH.

@BaneMcDeath 5 месяцев назад

I can't thumbs up this video because it makes me sad. :'(. Why SEGA WHY!?!?!?!?!?!?!?! 😱😧💔😥😓

@zephyr8072 5 месяцев назад

I much prefer content like this to the insufferable culture war grift. I’m sure I’m not the only one.

@dantron69k 4 месяца назад

Another fantastic, informative and entertaining video! Thank you!

@williamoverton7775 5 месяцев назад

Sega went full russian on their worksforce. it's because the industry revenue internationally allowed them to hire a bunch non videogame type islanders in Japan and to let all these Yakuza killers know they were reasonable they organized to humiliate them and torture them and take them out of rural dens of scum and villiany into prison cells for focus testors that were literally guarded by arms and prevented from leaving and violently assaulted in whatever way asserted their millions of generations of professional bullying were nothing compared to the new world of video games development as it relates to computer science. they needed the large idiot populations to submit to shifts in collective ownership blah blah. in a nutshell Sega dynastic in Japan actually are Yakuza Slaves from rural japan but only the ones betrayed them when the Second crash happened because sony was entering the market. it's a good story of tensions between globalism and nationalism. that's a stereotype. but the management of sega split and some of them embezzled the money into the hands of the gangs and they won because they realized sega could not compete with sony and that the money was not protecting their job security. and so office supplies cost more and clerical errors and stuff like that.

@LostChildOfTime 5 месяцев назад

So basically, JonTron was right.

@szaporta 5 месяцев назад

Stopped clock and whatnot.

@dblackburn81071 5 месяцев назад

Your going to pay me to do nothing O.K. and I would not feal bad about it either

@colloquialprism 5 месяцев назад

Oh no I won’t!

@mikesilva3868 5 месяцев назад

Great 😊

@greenkoopa 5 месяцев назад

Mike 🐢

@RonnieRockafella 5 месяцев назад

I really like this side of you🐈‍⬛️. Great content 👻. You're amazing Lady Decade and you're soo beautiful n sweet 😋 and i love you 😍

@pauljamieson4210 5 месяцев назад

❤LadyDecade👀

@remylubue2827 4 месяца назад

I love these types of videos.

@Marquissessoms1 5 месяцев назад

💯💯💯💯💯

@TheXennial79 5 месяцев назад

Eyowzars

@willriker943 5 месяцев назад

Yeah yeah Sure🤡

@NOISEONOMICON 5 месяцев назад

those rooms should have been ILLEEEEEEEEEGAL!!!!!

@DustinBarlow8P 4 месяца назад

Why? They aren't robots, if you put them in an empty room and they just sit there and stare at the wall, that is on them. If they put me in an empty room I am rolling a recliner in there and I will get a lap desk! (Desk that sits on your lap.

@charaznable8072 4 месяца назад

What law are they breaking? Name just one.

@hermes_job_observer144 5 месяцев назад

"SEGA: The Backrooms" someone please make this spin-off as a 1st person, liminal space game that takes us from 8-bit (Master System) to the 128-bit (Dreamcast) era!

@haruhisuzumiya6650 5 месяцев назад

Segagaga has lots of references to worker mistreatment And Nakayama was at loggerheads with kalinsky

@huntercoleherr 5 месяцев назад

Same as it ever was. The Company demands your loyalty, but offers you none.

@ordohereticus3427 5 месяцев назад

The “benefits” of extremely uneven power dynamics.

@Marmite101 5 месяцев назад

Employers vs Employees

@ChaoticHoly 5 месяцев назад

So...the creepy-pasta story is based on SEGA. Fits.

@Jshaw71 4 месяца назад

Was backrooms based on Sega?

@drunkymcasshol3 5 месяцев назад

It's almost as if torturing human beings is a...dare I say...poor idea. 🤔

@kizunadragon9 5 месяцев назад

This speaks less about Sega individually and more about Japanese corporate culture. Japanese companies will do almost anything to avoid firing people. The philosophy that when you take on an employee you take them on basically for their whole career for good and bad. Under performing employees are often subjected to mistreatment to "encourage" improvement. Happens across the majorities of companies in Japan.

@songoku9348 5 месяцев назад

Lady Decade is going dark. 😈

@SantaClause-m9h 5 месяцев назад

yeah I remember my ww2 history, not surprised.

@finncapistrano9879 5 месяцев назад

Somebody book Upper Echelon and Rev Does Desu about this video, this was top-class, non-bias video right there!

@kamuroshiryu8453 5 месяцев назад

You had me at these two.

@JohnnyProctor9 4 месяца назад

Micro$oft is the new $ega...

@cyphaborg6598 5 месяцев назад

That could explain why Sega had such a weird period with add-ons and the Genesis (32X,CD) The toilet. Hmm what if employees did that on purpose?. (literally saying it's shit)I actually never had a single Sega product, not because I suspected something or anything it just wasn't a company that stood out to me, they were much worse it seems lol.

@DustinBarlow8P 4 месяца назад

If my boss put me in a room with nothing to do but sit there and be bored, I would weap tears of joy. I would kiss his feet and thank him. Being bored after working a 6 day 13 hour a day work week is a god send. Remember kids when stupid people say they want the minimum wage to be highered those same stupid people just get fired, and competent workers, have more to do with less workers to do it with. Usually end up havign to do 5 seperate peoples jobs for one persons salary.