What should you do about WAVES New Business Model?

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UPDATE: Waves REVERSED their decision, and brought back perpetual plugin licenses. GOOD JOB EVERYONE, you got yourself heard! • WAVES Will Now be Givi...
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What should you do about the WAVES New Business Model?
In case you haven’t left your studio in a couple of weeks, there’s BIG news…
Waves has transitioned to a subscription-only model for their plugins.
This has a lot of people very upset, and I’ve been getting quite a few messages about.
Today, I want to share my thoughts, as well as a plugin tip that will make you “subscription proof” so you never have to worry about losing access to the effects you need.
Now it’s your turn! Leave me a comment below and let me know what you think and what you plan to do about this change to the Waves business model.
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16 сен 2024

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Комментарии : 398

@mixdownonline Год назад

UPDATE: Waves REVERSED their decision, and brought back perpetual plugin licenses. GOOD JOB EVERYONE, you got yourself heard! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ivWsypHk9pw.html

@-musiclee- Год назад

Their perpetual is still a subscription due to their ridiculous WUP

@DnBLand81 Год назад

that's not true.....you can still use them in perpetual license but still you have to pay for update...actually they find the way to make you pay again and again even with perpetual license.....they can go just to fuck them off

@DomSigalas Год назад

Well said Chris. It’s all about the skills, not a specific plug-in. If something doesn’t work for you for whatever reason- move on! It’s totally possible ❤

@lloydbrownmusic Год назад

Agreed!!

@mixdownonline Год назад

Well said, bro! Thanks for watching bro!

@lauriliinat7262 Год назад

Remember - the greatest hits of all time were recorded / mixed / mastered before the age of software plugins had even begun :) Learn the first principles and you'll be able to mix on any plugins that are technically decent regardless of vendor.

@DeltaWhiskeyBravo13579 Год назад

Plug-ins aren't permanent. If W... isn't doing it for you anymore, plug in X, Y, or Z

@Mixorcist Год назад

This is true, Dom. If one knows what the plugin is doing, there is a way to get it without Waves. That said, some Waves plugins, like RBass, Torque, RVox, Clarity VX, NS-1 will not necessarily be easy. Vintage gear models, no problem. Just shake a tree, most of the competitors sound better than Waves anyways when it comes to this.

@fuTuRo-Sonic Год назад

I've used Waves since they started but really cut back since their odious update plan. Now this is the final straw as my Waves plugs now have built in obsolescence. What an unbelievably stupid corporate move. Thanks Waves, as you like to say this really is a "game changer" and you just lost the game.

@howlerbike Год назад

Fortunately I only had a couple of their plugs [A reverb and a dynamic EQ]. I use a desktop as a main computer but do some remote stuff on a laptop. I stopped using them a couple years ago after transferring the licenses back and forth too often with their ridiculous, clunky, annoying Waves Central method. They aren't as indispensable as they think they are.

@KDL064 Год назад

Ouch, what a stupid corporate move indeed...we shall be watching

@kevinmatley Год назад

Same story for me. Avid and Waves have been the worst headaches over the years. I've mostly rid myself of Avid, and now I'll be doing exactly what Chris is talking about and moving on from Waves. There are too many amazing plugins out there for them to be making such a terrible business move.

@lloydbrownmusic Год назад

The voice of ULTIMATE reason has spoken in this entire debate. Merci mon ami!

@mixdownonline Год назад

You're welcome :-)

@andyericson3861 Год назад

I own almost all Waves plugs, the fact they don't offer peeps who own the plugs paid updates is criminal. If I win the lottery I'm going to sue !!

@mixdownonline Год назад

I understand the frustration, especially after all the investment

@Wedontwantnowarnomore Год назад

Haha! If I win the lottery I’ll buy the company ♥️♠️♦️♣️

@realraven2000 Год назад

at least they should have given an announcement. now i am stuck with lots of different versions

@DominicOwen Год назад

The reason ive slowly moved away from them and that update plan b.s

@Wedontwantnowarnomore Год назад

… furthermore , I would give away shares for free. Develop Waves into a massive union for Peoples Right all over the globe. That would be awesome and satisfying. The biggest problem in this world is greed. That’s not what it intended to be back in the sixties. That would be a call for a development worthy the name 🌊

@KDL064 Год назад

Chris, you hit the nail on the head. Like you, I don't understand why a company would think that their users should pay them $24 every month for something they don't even necessarily use every day...that's a lot of pride and greeeeeeed. I love how you put it, sharpen your skills not your plugins. A reverb is as good as you tweak it, not as good as the name of the company that makes it...

@micwarren21 Год назад

I'm out with the company.

@mixdownonline Год назад

I understand!

@MixedByShawn Год назад

Same 😭

@scope_creep Год назад

The best comment on Waves so far. I’m just a „bedroom musician/producer“ using about 40 plugins of about 20 companys. Each one has a purpose and a special task. 20 x 15 $ = 300 $ a month if everybody goes subscription like Waves. I don’t need 220+ plugins of one company. Nobody does.

@TokyoSpeirs Год назад

This is why I make a copy of every final mix sesh and commit all the tracks. Juuuuust in case.

@jayzee2024 Год назад

Literally was telling Chris I’m about start doing this!! Do you commit the whole thing or just basic processing? Like EQ/Comp?

@mixdownonline Год назад

That's a good habit to take, bro!

@realraven2000 Год назад

how do you commit exactly in Cubase? is not just bounce right? if you freeze tracks that would finalise all plugins but you couldn't unfreeze without losing stuff...

@DominicOwen Год назад

@@realraven2000 Bounce with the effects on, keep both tracks.

@ErixSamson Год назад

You can still decently mix with Cubase stock plugins

@mixdownonline Год назад

Yes you can!

@mystikrebel1089 Год назад

I have a feeling Waves will U turn on this move soon with the reaction but you are totally right about improving skills is more important

@mixdownonline Год назад

Whatever they do, it will be the right decision according to the numbers they get. To be continued...

@cl9826 Год назад

But can we trust them any more?

@virtuallifeform Год назад

Adobe didn't U-turn; don't hold your breath waiting for Waves to do so.

@realraven2000 Год назад

I think they need to seriously make it more flexible if they want to be subscription only. e/g maybe a mode that's 100bucks / year but gives you 20 plugins of your choice on top of the standard set. you can now only use cla 2a with the ultimate bundle. I would obviously switch to T-Racks then before eating my money.

@tosvus Год назад

@@virtuallifeform Waves isn't Adobe though. Adobe actually have some software that is very hard to replace. Waves, not so much. Heck, even Adobe is slowly losing customers as alternatives are starting to pop up. That said, Waves is so arrogant that they may not turn back. I predict they will lose 90% of their users, but maybe that is ok for them if they make a ton on each customer that stays.

@tosvus Год назад

Luckily as a hobbyist, I have never released anything so I don't have to worry about keeping a working project for possible future edits. The Waves plugins I do have can easily be replaced, so for me this is just a way to kick all of it out at the earliest convenience, i.e. when they stop working. My hope is that other music software companies take notice of the backlash to Waves, so we don't end up with companies like Native Instruments or others trying to go subscription only as well.

@LonelyRocker Год назад

I've got about $2000 worth of Waves plugins that are now garbage. They don't work in M1 and Waves proposes I go subscription to fix this problem. So apparently I don't own plugins I paid for! Good thing I officially dumped Waves about a year ago! Great video!!

@rbryanrace Год назад

This is Waves “New Coke” moment. Hope they can quickly do a 180 and gain their customers confidence back.

@artisticboundaries Год назад

Hahaha... That was a great analogy. LOL... and we know how quickly NEW Coke lasted. BTW... You're telling your age Bro!!! ;-)

@Tony-yp7ok Год назад

@@artisticboundaries Expecting “Waves Original” to be launched soon…

@realraven2000 Год назад

they can still salvage this. First thing would be reenabling the update plan for existing customers

@daveycrockett9447 Год назад

Well if enough people say HELL NO- then they will only have two choices - go out of business OR abandon this ridiculous idea!!!

@DeltaWhiskeyBravo13579 Год назад

Hmm, as I recall Old Coke that took over where New Coke failed didn't exactly taste like the same ole Coke. 🥤

@claudius3124 Год назад

100% agree with you Chris! Ears first! Plugins comes and go, skills are the only way to last!

@tomwatson283 Год назад

100% agree.

@LearnWithStephen Год назад

Thank you for your assessments. I have to say that for a company to change its business model after you have purchased their products in this way, is like a dealership for cars saying oh yeah by the way you don't own the car anymore you have to lease it from us. And when the lease is over you don't own the car. It's the kind of surprise that loses customers in droves.

@OurBackwoodsHomestead 11 дней назад

Like a lot of us I've had Waves for 20 years and I went to my dashboard and saw all my plugins we're outdated and they wanted 400 do get the updates! I will not be updating any of them! You can use Cubase plugins to almost everything! Great video Chris!

@whiskerbiscuit6674 Год назад

Most people don't work full time in a studio mixing all day. Subscription model works with people who record a band or song every year or so and only need access for a month or so. I agree however that both models should be available.

@svenisaksson3970 Год назад

I always check three things, when deciding to buy any plug-in (3 & 4 isfor any software): 1) Is it available as a vst3? 2) Is it Apple Silicon native? 3) Is it a perpetual license? If it fails on any of these points, it bye-bye. There's the door! As a matter of fact. If Steinberg were to be stupid enough to only rent Cubase (that I've been using fot 33 years), that's the only thing that could make me abandon it. I guess I won't have to tell you which body part I'd show Waves.

@realraven2000 Год назад

Steinberg would not do that they have a pretty perfect monetization model with pay per version updates. it's very fair as you pay for results.

@svenisaksson3970 Год назад

@@realraven2000 I hope that's true. At the same time I feel that it's important that we constantly remind Steinberg that their customer base won't stand for it! You never know when some greedy i***t nessles his way into the market department. The massive backlash, that Waves suffered the last couple of days should serve as a serious deturrent.

@mikemccormick1624 Год назад

Thanks for another great video, Chris. I can understand the reasoning behind Waves going with a subscription model in that it makes a lot of things much easier for them. But here's why I think this is a big mistake for Waves. They have left out the needs of their current owners. As a current owner of many Waves plugins, I may want to purchase another if they come out with something new. But, the way they implemented this, by giving no credit to current owners, if I wanted a new Waves plugin, I would have to REPAY, via a subscription, for all the ones I already own. Of course, one of the the main advantages of a subscription model is that your plugins are always up to date. But so far, it seems that updates for Waves plugins on a PC have not been necessary. I am running several v10 plugins on Cubase Pro 12 and Windows 10. I have also read of people who are running v9 Waves plugins on this same configuration. Of course this may change when Steinberg drops support for VST2. Having said that, for Mac users who may need to update more often, this could probably save them a lot of money and make living with Waves plugins much easier.

@Ginger-d1u Год назад

Well done, Chris. The perfect answer to the annoying fact of subscriptions. We do the same as you in our studio, keep up the good work !

@jesse_cole Год назад

This is a bit crazy. I was just thinking a month ago that I might go all in on more waves stuff... I don't love all of their plugins, but I like their a-la-cart business model with so many plugins for like 30 dollars. I HATE subscribing to services that offer me 50 plugins I don't need and drain my bank account month after month. Now I guess I'll be looking elsewhere.

@troutstudio Год назад

As usual Chris you’re right on the money. This year will be my third with Slate. That’s a reasonable investment. I like the Slate stuff. But I’ve passed on the UADx and Waves; for reasons you’ve expressed so well. What do I need to mix? EQ. Compression. Saturation. Noise. As a drummer (like you) I’ve always thought that your sound was in your hands. Maybe for mix engineers your sound is in your head. All the best to everyone on the sound journey.

@virtuallifeform Год назад

I remember when Adobe did this, and my answer is the same: "No." I still use my perpetual licences of PS CS6 and Lr 5 and will not *ever* switch to their "Creative Cloud." I was skeptical when Kiloheartz did their subscription plan, but it's a "rent-to-own" model which makes more sense (to me).

@Wojtyla666 Год назад

The issue is not whether we have the skills to mix with other plugins. The issue is that we have thrown money into the dustbin when our plugins are obsolete. You can mix music with any plugin, but what you have bought is supposed to be usable with upgrades. We have bought lifetime licenses.

@mcmentalmusicmakers3219 Год назад

Good for you Chris. For me there are plugins that I love for the sound and would really hate having to find alternatives. I have a waves server and am happy with it, at least until the plugins won't work anymore. Native hit me hard when Cubase went 64 bit and black listed them day 1. Native just moved forward, never looked back and to this day I kick myself when investing in a Native instrument. But I think that waves did the same thing just without me. But at the same time weren't many of us doing it anyway with their maintenance update program? Now it's just forced on us loyal users

@ChrrZ Год назад

Well Said Chris, i own a couple of waves plugins and only a few of them i regulary use in my projects, i still can use them for the near future until i get a new computer in a couple of years maybe, maybe not, i have no issues replacing those plugins with other plugins.

@nilskarig9117 Год назад

Thank you Chris. Regarding what you described about your UAD plugins when you changed your computer an OS might be a problem. Shure you can replace any plugin and achieve similar rersults. But if you need to open older projects to continue working with them for some reasons it might be hard work to replace plugins to get the mix to where it was.

@supareelsmusic9415 Год назад

Well said Chris ... we all have too many plugs ,skill set should be uppermost. I have many Waves plugs and apart from one or two I can survive without them .. This company shows its arrogance JMO .. Thanks for your vid

@markoshun Год назад

I recently got a new computer and couldn’t just transfer my Waves plugins over. I probably could’ve, but it was taking more time than the project and I kept running into the update subscription. Now I’ll probably just give them up and move on. My problem with subscriptions is I am a binge recorder, so I end up paying while not using. Looks like they are at least allowing short term subs, but I know I’m not going to sub just to see if something works.

@markgriffiths5122 Год назад

Great positive video. I dodged the Waves bullet when I found out about the WUP thing and by then I'd only bought one plugin but had a number of free ones. I'd be really unhappy if I'd bought more particularly if it had be recently. After the Alchemy thing and the near miss with Bitwig and having a few plugins stop working for one reason or another (like Emulator X, PPG stuff) your advice resonates, not that it doesn't hurt at the time.

@J-DUB-F1 Год назад

I'm also not down with subscription based plans, never paid for one in my life. Waaaaaay back in the day on one of my early systems, I had the waves silver bundle. I was very attached to it. When it came time to get a new system I did not want to invest in a whole updated version. It was really hard to not have the Rcomp and various other go to plugs, but i got over it. Getting a good recording to start with, and learning good mix techniques is more than half the battle 😏👍

@PatrickKCompton Год назад

Well said Chris. Betting they adjust their business model after the blow back from customers jumping ship.

@AudioReplica2023 Год назад

I saw this comment on another video and I think its so true. $29 plugin sales = Got rid of plugin pirates. Subscription model= Pirates are coming back..for sure

@jonathangozzo6051 Год назад

Important Update: Perpetual Licenses and Updates Will Be Back Alongside Subscriptions Mar 29, 2023 Following your feedback, we are bringing back the option to purchase and update perpetual Waves plugin and bundle licenses, side-by-side with the new Waves Creative Access subscriptions. We are working to make perpetual licenses available to you again as quickly as possible. We will post real-time updates here as soon as they are available.

@ruudjansen2412 Год назад

Awsome comment of you Chris!.. after having heard your story my anger has cooled down a little bit 😊I think it is a lousy action of Waves,..I bought a lot of their plugins, I think I maybe have them all but wo'nt buy anything anymore from now on which I have written them in an email. Maybe a good moment to further focus on Cubase stock plugins and to create a list of alternatives, although I have always been quite content with their plug ins this goes really too far

@realraven2000 Год назад

there is one problem with stock plugins: is very hard to collaborate with people who have different DAWs. if you use PA / waves / Izotope you're immediately compatible with a lot of other people's workflows.

@ruudjansen2412 Год назад

@@realraven2000 true, at the same time you have to do something; I think a combination of stocks and good alternatives ...I see already a lot of good initiatives on YT about this with lists of replacements for all waves products that are even better and sometimes cheaper!

@mixdownonline Год назад

Glad I was able to cool down your anger ;-)

@ruudjansen2412 Год назад

@@mixdownonline you're the best Chris!.. I said it before...

@clivebarnett9673 Год назад

You are a wise man with a balanced view. That is so needed in the world - at every level! Well done!

@trumankong7053 Год назад

After watching dozen of comments on waves new business model, yours is the most constructive one. you are damn right, skills are the most important part of mixing, not the plugins.

@jayclas4023 Год назад

Hello, looks like they have me updates to all of the plugins I already own. I don’t know what’ll come in the future with installs but version 14 should last for a little while.

@placeoflace Год назад

Unless Waves offers some alternative to this plan I’ve bought my last plug from them. Like you said, don’t be a slave to your plugins. They’re only one brand of tools, there are others that can substitute for them. There are other means to the same end.

@clemcostes Год назад

You are right but it is also about respecting clients that we are. I spent 700 € which has 0 € value now as it might be unusable. When you buy analog gear, it is expensive but it keeps a kind of value trough time. This is unacceptable as we are talking about code we already bought. Making it impossible for us to update whereas they did the update… This is so disrespectful from Waves.

@youngaliens862 Год назад

Chris, Great Summary!!! I not in too deep with Waves so I can take them or leave them, no big deal to me anyway, but like you, I'm not a subscription person so I won't be signing up. There lots of other reputable companies out there, I'll be hanging my hat with one of them.

@davidandrews864 Год назад

Thanks for your comments. Agree whole heartedly with your comments. I have a lot of Waves plug ins. They were cheap so I thought I'd try them. They should work for a long time into the future. I won't be signing up for a subscription, so I'm another customer they have lost. It also opens the doors for other plug in companies to expand their range. I love Baby Audio and would like to see them expand.

@scotteglasel6077 Год назад

I’m so sick of subscriptions. 10 years ago Waves were one of the few plugin makers. Today there’s a whole host of alternatives.

@fearmonkey Год назад

im so glad i didn't heavily invest in waves plugins. I have some but I could live with out them, preferring other brands.

@dkkrecords Год назад

Personal choice says it all…..plus so many options we all have.

@AdrianKuipers Год назад

I just installed my new M1 laptop today. I was able to install all plugins of all different brands, but the Waves plugins were not updated to the latest versions (i bought for 1000s of euros till today) and I am not able to upgrade or install them without taking a subscription. It feels like theft, but they are probably legally covered. Looking forward to Waves changing their mind.

@lorez6063 Год назад

Great point, Chris... "There's no plugins I work with that cannot be replaced". Goodbye Waves. Your greed now bites you in the ass. Goodbye and good riddance.

@1245MusicLLC Год назад

100% on point...🎯 and if you go heavy on any of their unique plugins, just keep your eyes open for any new plugins down the road that can be an alternative or develop your own combo of plugins to emulate theirs. 😁

@vloggingpractice8077 Год назад

Waves crises management should react immediately and give us back buy plugins model with subscription model, so people can choose what they want.

@braxal6983 Год назад

Chris, That was very civil. I appreciate that. I think you said it all that needs to be said. Your a good spokesman.

@kevinmunn1983 Год назад

I will be keeping the waves pluggins that I already purchased and use them as long as I can. luckily I recently upgraded them all. I was planning on spending anout $200 -400+ on more pluggins/hardware but now thanks to their subscription business plan, I will be purchasing my future pluggins elsewhere because I will not be subscribing to use waves pluggins. What are the best alternative pluggin providers that are non subscription? ** we all need to send waves an email letting them know we are switching to alternative options. who knows, maybe they will change

@eskytube Год назад

Although it is true that first comes the know how and experience, it's not the tool but how you use it... Ok, but buying a pack of waves plugins costs money. It really is a money problem. You make an investment and think it will serve you long term. It was a very poor decision made by the company. No warning, no other options. I totally agree with what you're saying, but it really is a huge let down after buying their product. The market will quickly show them if they are right or wrong. Thanks for the video, quality content as always!

@icpgraphics Год назад

It is imperative to align with the interests of the public, as the current actions of WAVEs are unjustifiable. The purchase of bundles should not necessitate monthly payments, particularly for plug-ins that are relatively low maintenance for a corporation. This approach by Waves appears to have an insatiable thirst for profit, plain and simple. While there are many alternatives available, as a company, you have the right to make decisions that suit your best interests just as consumers have the right to make their own choices. Nonetheless, we need not wait for the outcome to act. By uniting now, we can strive towards an outcome that benefits both Waves and the consumers. Let us work together to achieve a mutually beneficial solution. Just as you balance the mix, lets balance this! Just my $0.02 PS, you have a great platform, keep doing the great works

@robbehr8806 Год назад

Good point on not being stuck on a single vendor!

@vaclav397 Год назад

I agree with you and you are completely right 👍👍👍

@mixdownonline Год назад

Glad you do :-)

@Dave.Christi Год назад

Good advice. I appreciate your confidence and optimism and your this is not the end of the world - we do have options- approach.

@hanswurst579 Год назад

rejecting waves is the only thing you can do and also the only way to get waves to learn from their mistakes

@kdcyp Год назад

I’m so pleased you’ve taken that stance against the subscription model Chris because many of us home producers simply don’t have the time to be in our studios every day. I am at the bad end of the spectrum where it can be weeks before I’m able to get back in so it’s simply a waste of subscription money. I chose a one-off fee drum teaching course rather than Drumeo subscription for the same reason, along with all your courses that I refer back to when needed but would have well unsubscribed by now. Waves will have to rely on pro studios and I imagine many of them won’t have endless profits and at some stage will decide to cut back expenses and cancel. Let’s hope waves add purchase options like you say.

@PianoDentist Год назад

💯%. I am a Reaper user (moved from Cubase about 10 years ago). I use the very basic DAW stock plugins for mixing and mastering + a few others both free and paid. It's about knowing how to use the tools you have, your experience and creativity. To many subscription models in the marketplace in general. This model only makes sense for some offerings. I think waves will loose business.

@66fitton Год назад

Very clear headed thinking on this man! If Waves stuff had never existed, we'd all be using something else right? There's enough choice out there to get the job done if you have the skill. Glad you left the old vids up. No sense in being butthurt childish about it lol. Cheers

@jorgemuniz1175 Год назад

Great advice! Thanks for sharing your thoughts and knowledge!

@billribas Год назад

You are such a great resource. I don't use the waves stuff, heck, I am like a blind man walking around cubase city as it is. But thanks man, as always, you're the best

@edrugmanmusic Год назад

Power to the people! New statement out from waves Co-founder stating perpetual licenses will be continued alongside the new subscription after the flurry of negative social media comments from users. 😮😂

@GManWrites Год назад

I'm gonna do what I did when Adobe Premiere Pro went subscription only, I'm gonna do without WAVES just like I don't use Premier Pro anymore. There are other products.

@AlbertWeijers Год назад

This is indeed the same! Adobe and Waves just want to work with professionals who can afford to spend hundreds of dollars each year to use their stuff. They want to get rid of me, I only buy when a plugin is less than 30 dollars. Oh well.

@northsouthrock Год назад

Good advice in this video. And when company focus shifts from making good products to "how can we squeeze the most out of our customers", - like it seems Waves have been doing for a while now, - I think it's time to look somewhere else

@michaelteems5813 Год назад

Great insight Chris!! Very well stated. Also, Great speaking with you today on the Cubase Zoom! Thank you for visiting!

@estevancarlos Год назад

Wonderfully pragmatic response.

@zinzoome Год назад

Glad to hear Waves is listening to their customer base and is re-instituting perpetual licenses...

@ross9868 Год назад

I have a bunch of waves plugins, I had to stop and think back and realize that at some point I was able to do this without any Waves plugins. I only started amassing them when they went on sale. I'll miss the Abbey Roads plates though. SOUNDTOYS, DON'T EVEN THINK ABOUT IT!!!

@J-DUB-F1 Год назад

Also, I'm learning to work more with stock Cubase plug-ins (with the encouragement from you and Dom) 💁

@gebel1976 Год назад

I always had as a challenge to use to the maximum if not exclusively the plugins natively included with my DAW in my case Cubase, this new one makes only reinforce my idea.

@MitchMichelleOfficial Год назад

Man, if I have learned ANYTHING in the last 48hrs, it’s that I’m damn glad I’m a PC user 😅

@acpmc76 Год назад

RVox is really hard to replace. I'm gonna have to go watch some videos on how to do it.

@YMIR Год назад

All these moves these companies are doing are pushing me ever closer to sticking to just stock plugs for the most part...waves gonna be crashing if they keep this up

@jerbinkle Год назад

Unsubscribe from their mailing list for starters. Communication with your customers is a key part for any business. Loosing 80% of their mailing list would send a message to Waves.

@philipppaulk Год назад

The pressure worked. Perpetual along subscription will come.

@drobberegt Год назад

Well I don't agree with all subs that we have to use nowadays. Yesterday i saw an item on tv that car manufacturers nowadays push subscriptions on options... That are installed on the car and the subscription is to turn them on via software.

@ThomasLoyd Год назад

Yeah. I'm going to go down the NO route. I've gone all the way through Mercury with them. Time to walk away and keep my money in my pocket or go with someone like Plugin Boutique or Plugin Alliance. I purged them completely from all my computers.

@GuitaristPat Год назад

I totally agree Chris I think they have reduced their marketplace by making subscription only I definitely wont be doing that 😯

@JimTheComposer Год назад

I like the way you think. I agree with you.

@davidhook5438 Год назад

They have just capitulated! Dear Waves community, My name is Meir Shashoua, and I’m the CTO and Co-Founder of Waves Audio. Over the past few days, many of you have expressed concerns about our decision to discontinue perpetual plugin licenses and our move to an exclusive plugin subscription model. I would like to start by apologizing for the frustration we have caused many of you, our loyal customers. We understand that our move was sudden and disruptive, and did not sufficiently take into consideration your needs, wishes, and preferences. We are genuinely sorry for the distress it has caused. After respectfully listening to your concerns, I want to share with you that we are bringing back the perpetual plugin license model, side-by-side with the new subscriptions. You will again be able to get plugins as perpetual licenses, just as before. In addition, those of you who already own perpetual licenses will once again be able to update your plugins and receive a second license via the Waves Update Plan-again, just as before. This option, too, will be available alongside and independently of the subscription program. We are currently putting all our efforts into making perpetual licenses available to you again, as quickly as possible. In the meantime, you can keep up-to-date on this news page, where we will post the latest updates on perpetual license availability. I would like you to know that we are committed to you, our users. We listened to your feedback, and we will continue to listen to you. Waves is a company filled with users and creators, just like you, and we are all as passionate about the products as you are. With this in mind, we will strive to find the way to make things right by you, and hopefully regain your trust. Thank you for your feedback and continued support-I wish you all the best, Meir Shashoua CTO and Co-Founder, Waves Audio

@TonyCraigH Год назад

I purchased a few plugins until I realised you had to purchase an upgrade plan. I haven’t bought anything since and recommended that all my producer friends avoid like the plague. Really unfortunate as they produce some decent stuff.

@pvampman Год назад

Yeah, I’ve been thinking even before the waves thing that I’m also done upgrading cubase . I’m on the current version but each new version is like bla bla to me…so when cubase 13,14,15,16,17,18,19,20,21 etc etc comes out I’m like whatever….I’m not even making money doing this anyways…it’s just for fun.

@markoshun Год назад

The problem with redundancies and backs ups etc., is they are time consuming. If I have a plug-in I use all the time go off-line, I have to spend time researching and demoing till I can replace it. Seems at least a good argument for stock plugins. Though with pro tools going sub model, who knows, maybe cubase will too someday.

@Casablonga Год назад

Helpful video.Some hard truths... man, this is very frustrating...

@mixdownonline Год назад

Glad it was helpful!

@GoldTopDeluxe70 Год назад

I am heading into the mix of my latest project and am probably going to avoid Waves plug-ins, some of which I just bought! No updates is no working for me…

@johnhill762 Год назад

I quit Waves like two or three years ago. Got tired of the dumb upgrade model. Found replacements for everything Waves offered (mostly by switching to T-RackS 5 and some of native instruments plugins - like Replika). So I’m not surprised they went subscription mode, because their upgrade model was already a sub model in disguise. I’m glad everyone else can now see what Waves is: a greedy company that doesn’t care about producers and composers, or engineers. They just want to make as much money as possible. Steer clear of these guys and let’s get them out of business altogether, as warning to any other companies that try to go this route. Or else we’re going to have the equivalent of Adobe in the music business: companies so big that they can force us to subscribe.

@BobbyBooshayRadio Год назад

I'm finished with Waves, plenty of other options out there

@3dogrecordingstudio628 Год назад

I ditto what Dom Sigalas said!

@gotyor Год назад

I am in same boat as you with waves. I own stuff that when it goes away. bye bye waves. Hope someone comes out with something like rbass, mv2. Those are the only two I would have a hard time finding a replacement for.

@Tony-yp7ok Год назад

I’m pretty sure there will be a host of Waves-a-like products coming soon!

@bnjmnwst Год назад

You nailed it, Chris. Good response.

@DerekMarshall Год назад

Re: M1 compatibility … I have been using Blue Cat Patchwork to load the au versions of plugins to my Cubase sessions

@gregormarini Год назад

I don't know what people are wondering about! That was to be expected, wasn't it? In the next few years, the entire digital audio world will follow and everything will only be available as a subscription!

@dirtyharry1881 Год назад

That's a bit fatalistic. There's no way in hell I will spend $300 a month to use plugins from 5 different companies I ve already paid for. In fact, if every company follows this method I can see a pretty swift return to hardware

@Ram-Music Год назад

I agree 100% with u . Thanks 🙏 Avid +waves goodbye 👋

@korkenknopfus Год назад

Wise way to face professional working with audio, Chris. Every tool can be replaced. Wait! Wait, you must confess the day Echo Boy is gone you will cry!

@esonicsound Год назад

Great advice Chris! Thank you!

@themattschulz3984 Год назад

This is already backfiring for Waves

@Phi-delity Год назад

What do you need to mix? A channel strip (Gain, Filters, Compressor, Expander, EQ), De-esser or dynamic EQ. Distortion/Saturation, Delay, Reverb. Maybe pitch correction. And some other Plug-Ins on the Master Bus. Those effects are provided by so many Plug In manufacturers. What bugs me is that I bought the right to use these plug-ins and with such a move they restrict my options to use them in the future. I hope somebody will take legal steps against WAVES to protect the ownership rights of their customers.